Gail Balderson Email and Phone Number
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Results-driven marketing leader with a track record of driving innovation, growth and profits for new, emerging and mid-sized brands across brick-and-mortar, e-Commerce and direct channels.Highly strategic and creative thinker with strong instincts in developing disruptive brand and marketing strategies, steeped in consumer insights and industry trends. Collaborative, motivational leader with experience managing a broad range of marketing disciplines, direct reports and cross-functional teams to achieve results.
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Vice President MarketingCarrington Farms Apr 2020 - PresentCloster, Nj, UsStrategic marketing leader for Carrington Farms and Simply Tera's brands, establishing brand strategy, marketing objectives and tactical plans to achieve growth objectives, across both retail and direct-to-consumer channels.
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Marketing ConsultantFood & Nutrition Startup Oct 2019 - Jun 2020Support pre-funding start-ups with strategy and marketing consulting.
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Vice President MarketingMuuna 2016 - 2019Launched and led marketing for this US start-up that disrupted the aging cottage cheese category with a line of rich & creamy fruit-flavored cups, repositioning cottage cheese from a bland and boring diet food to a contemporary snack, appealing to Millennial and Gen X consumers. - Grew to be #2 single-serve cottage cheese brand with distribution in 10,000+ stores, achieving the category’s largest social media following and share-of-voice.- Responsible for brand strategy, product innovation, marketing strategy, consumer and retailer advertising, customer service. Complete budget and ROI responsibility. - Prior to Muuna closing it was wholly owned by Tnuva Group, a $2B Israeli food company.
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Director Of Global Marketing ServicesDatacolor 2014 - 2016Rotkreuz, ChLed 14 person global Marketing Services department for Datacolor’s $65MM consumer photography tools and B2B color instrumentation/software products. Responsible for DTC eCommerce website performance, digital advertising (paid, owned, earned), social media, webinars, Influencer marketing, CRM, SalesForce.com, database management, lead generation, email marketing, content marketing, trade shows, website, KPI/ROI performance tracking. -
Director Of MarketingSodastream International, Ltd. 2008 - 2014Kfar Saba, Israel, IlMarketing leader for SodaStream US, taking the brand from direct-to-consumer into 17K retail locations including brick-and-mortar and online grocery, mass, club, housewares and department store channels + Amazon, growing to $200MM. Created entirely new DIY sparkling beverages category. Led brand strategy, product innovation, portfolio strategy, consumer and retailer marketing, licensed partnerships and events. Managed direct reports, P&L responsibility. -
Senior Brand Marketing ManagerCrayola 2005 - 2008Easton, Pa, UsMarketing leader for Crayola’s $265MM school supplies portfolio, delivering the company’s largest Back-to-School season with +15% sales growth, +$35MM over plan. Led team of direct reports with full P&L responsibility in managing base business, new product innovation, consumer marketing and retail shopper marketing across all classes of trade. -
Co-FounderStuffits 2000 - 2005Invented the Stuffit™, a gourmet Stromboli-style hot pocket sandwich available in 14 varieties. Owned and operated Stuffits fast-casual restaurant serving. Voted #1 hot sandwich” and “Caterer of Choice” among local consumers.
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Senior Brand Marketing ManagerKraft Foods Group 1997 - 2000Chicago, Il, UsLed Nabisco's $30 million gourmet cookie and cracker portfolio, driving 10% growth with new product innovation and high-impact consumer and trade advertising.
Gail Balderson Skills
Gail Balderson Education Details
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The Wharton SchoolMarketing -
Nyu Stern School Of BusinessMarketing & International Business
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New York UniversityMarketing
Frequently Asked Questions about Gail Balderson
What company does Gail Balderson work for?
Gail Balderson works for Carrington Farms
What is Gail Balderson's role at the current company?
Gail Balderson's current role is Vice President Marketing at Carrington Farms.
What is Gail Balderson's email address?
Gail Balderson's email address is ga****@****zon.net
What is Gail Balderson's direct phone number?
Gail Balderson's direct phone number is +160989*****
What schools did Gail Balderson attend?
Gail Balderson attended The Wharton School, Nyu Stern School Of Business, New York University.
What skills is Gail Balderson known for?
Gail Balderson has skills like Brand Management, Product Marketing, Marketing Strategy, Marketing Management, Strategy, Product Development, Advertising, Customer Insight, Marketing, Strategic Planning, Crm, Market Planning.
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