Gail Bruce Email & Phone Number

Monroe, Mi, Us

-Leads in-house creative team and develops capabilities that drive brand value and business impact through the delivery of creative and content solutions across La-Z-Boy brand and corporate communications. -Fosters in-house agency to provide best-in-class collaboration and customer insights made possible by the knowledge and structure of being internal. -Coaches and mentors team members for talent opportunities, team growth and evolution planning, and change management. -Oversees creative development and implementation through channel-specific creative activations.

New Buffalo, Michigan, Us

-Responsible for the development, execution, and implementation of annual marketing strategies and plans for all Toast Hospitality Group's brands. -Directs various external agencies for creative and content needs -Develops and manages marketing budgets and forecasts-Orchestrates all hospitality photography and video shoots

Benton Harbor, Michigan, Us

Shepherds the creative/strategic development process and provides business partnership and marketing platform/communications and thought leadership to brand teams. Leading large, complex, end-to-end marketing initiatives and campaigns for KitchenAid, one of the largest brands of the Whirlpool portfolio. Provides day-to-day, project-specific guidance to the cross section of program managers.

Benton Harbor, Michigan, Us

Dynamic, results-oriented marketing leader of multidisciplinary creative, production and account management teams with success in optimizing and scaling creative services operations. Functional leadership for a department of 3 teams totaling 33 FTEs and 40+ contractors (demand-based); 9 direct reports. Leads delivery of strategic creative solutions for diverse brands, business units and departments across the organization. Highly skilled at leading and cultivating high performing teams, bringing out the best in individuals with passion, fairness and a boundless leadership approach. Consistently looks for ways to streamline processes and control costs through effective use of technologies and resources. In depth experience in workflow management tools to drive operational efficiency and organizational effectiveness.

Benton Harbor, Michigan, Us

Senior Brand Manager responsible for building KitchenAid brand through:- Multi-category cross-functional brand leadership- Development and execution of brand growth strategies (consumer targeting & positioning, brand vision, equity tracking, competitive assessments- Ownership and activation of brand strategy and integrated marketing campaigns.- Development & execution (traditional and digital media) across the consumer decision journey- Development and ownership of brand frameworks to drive innovation, consumer experience, communication - Lead multi-agency relationships (Advertising, Media, Digital, and In-Store)- Rallying cross-functional teams toward a singular brand vision- Oversight of brand learning plan - Partner with product marketing organization on the development of innovation pipeline and product go-to-market plans- Development of brand learning plan- Lead monthly brand business performance reviews with Sr. Leadership - Rallying teams toward a singular brand vision - Partnership with brand peers across the organization and the globe - Lead brand team and own talent management and development of team

Benton Harbor, Michigan, Us

Set the Maytag Brand objectives and strategies for North America. Responsibilities include, P&L, brand positioning, market research/insights, product planning, brand communication, brand health, and consumer/trade support.• Responsible for brand strategy and execution for Maytag brand kitchen business • Implemented Maytag 10 Year Limited Parts Warranty• Managed launch plans for Maytag kitchen design, representing largest product investment.

Benton Harbor, Michigan, Us

Benton Harbor, Michigan, Us

Benton Harbor, Michigan, Us

Benton Harbor, Michigan, Us

Benton Harbor, Michigan, Us

Managed Front End Innovation for Whirlpool Brand Cooking Category including process, tools, pipeline management, training and facilitation. Accountable for projects and opportunities in the “Discovery and Exploration” phases of innovation. Drove the day to day strategic and tactical efforts to create consumer-oriented solutions designed to simplify, optimize and/or enhance the product experience for branded target consumer. Served as a key internal innovation champion, leveraging consumer insights to design and test innovative product concepts.

Benton Harbor, Michigan, Us

Mba, Marketing

Bba, Marketing