A Snapshot…It was my job at Achaeus to develop our marketing strategies and hit sales targets. My strategy was to build a list of prospects and market to that list. In 1998 we moved online, starting with email campaigns. We were pioneers in successfully combining online and traditional marketing. We never looked back. I built a strong marketing machine using both online and traditional marketing. Here are a few highlights…• our list grew from a few thousand to 22,721 contacts• prospects received high quality ‘content’ every 2 weeks• we ran 25 – 30 marketing events every year using only email campaigns• attendances ranged from 40 – 160 individuals (none of our competitors were able to match this result)• technology supported these activities and greatly reduced our administration costs• best of all, the marketing budget was minimal.I have tried and tested just about everything when it comes to integrating online and traditional marketing. Today, more than ever, I believe this is by far the best strategy for SME’s.