Crafting a strong narrative is foundational for organizations, teams, individuals. Story defines and reveals values, services, strengths/weaknesses. This process enables strategy, empowerment, alignment. Learning to "show, not tell," can change your approach to communication forever. I've worked with stories from every angle: performer, writer, director, lawyer and business coach. From this versatile perspective, I help leaders, advocates, artists, and innovators uncover, explore, and tell their stories. Together, we dig deeper to find that the universal emotional truth that moves, serves, and empowers a customer, audience or employee. Client testimonials include: “Gail helps her students help themselves. Her storytelling intuitions are incredible,” and "This class was fun, educational, and entertaining...The storytelling tools given to us were helpful and her feedback was spot-on, up-beat and positive" and "Gail Thomas is an instinctive and practiced story genius. She can help coax a brilliant story out of anyone,” and “I can’t thank you enough. My husband tells me that I’m no longer boring.”My customized writing and coaching process is collaborative and adaptable — it may include content strategy, marketing, interviews, editing, ghostwriting, and UX design. As a writer, I've worked in multiple platforms: from short form (like banners, headlines, user messages) to long form (like content marketing, blogs, journalism). This can be on the page or stage (live presentations, scripts and video). With an eye on strategy, I'll help you define your voice, craft a memorable narrative, simplify complex subject matter, and engage your audience. My performance experience (standup comic, improvisor, storyteller and actor) taught me to anticipate audience reaction. Working as an attorney sharpened my analytical and editing skills. Both sides of my brain are fully loaded.