Gail Conroy Email and Phone Number

Lead client engagement for multiple CPG accounts. Provide strategic consultation on ways to address business issues, conduct brand and category business reviews and provide thought leadership on category trends.Work with cross functional centers-of-excellence in analytics and consumer shopper marketing to deliver programs that offer client insights and recommended actions for business growth.Ensure full client contract value is delivered. Achieve revenue goals through sales of extended IRI products and services.

Development and implementation of marketing communication strategies across Samsung consumer product categories. Conduct analysis of market intelligence, consumer insight and competitive activity to inform and drive marketing strategies and brand/product/category positioning.Lead development and execution of annual marketing plans including media planning, advertising, digital, paid search, social media, public relations, sponsorships, events and in-store merchandising.Interface with wide range of internal and external stakeholders from product marketing and sales to overseas global headquarters, retail partners and external agencies.

Develop and implement brand marketing plans including go-to-market strategies for new product launches and marketing communications plans (media planning, advertising, public relations.)responsible for in-store merchandising initiatives, packaging and co-marketing activities. Ownership of marketing budget and brand P&L. Deliver against monthly/annual volume forecasts. Provide in-depth consumption projections, market share, pricing and competitive analysis.Began career at Unilever as a Senior Integrated Marketing Manager and was asked to join the product marketing team as Senior Brand Manager of Ragu Pasta Sauce. Also worked on iconic brands such as I Can't Believe It's Not Butter, Slim Fast and Lipton.

Development and execution of consumer promotion plans for assigned brands within the Nabisco Cookie Division including Oreo, Teddy Grahams, Fig Newtons and Snackwells.Manage multi-brand sponsorship promotions with properties such as Nickelodeon, Major League Baseball and NASCAR.