Gail Jackson Email & Phone Number

Retired/ former Buying/Product development/e-commerce

Bentonville, Arkansas, Us

Bentonville, Arkansas, Us

Bentonville, Arkansas, Us

Plano, Texas, Us

Led team of 55, including divisional directors, divisional merchandise managers, site merchants, and drop ship team. Managed assortment of store-congruent items and online-exclusive assortments for all divisions. Partnered closely with GMMs, DMMs, planning and allocation, marketing, creative, site operations, and search teams to execute key company and divisional strategies online. Monitored competition for assortment, pricing, and promotional opportunities. • Achieved P&L, sales, and margin goals by maximizing high growth, profitable sales online (+18% in 2015).• Developed cross-divisional strategies in support of key brands, company initiatives, holidays, and peak selling periods.• Increased .com assortment choice count by 91% (400,000 SKU’s).• Developed a .com training program to be utilized across the JCPenney enterprise. • Championed new digital platform and corresponding technical tools for team.• Provided leadership and direction to 55+ direct reports resulting in four team members being recognized for outstanding achievement by the executive leadership team.

Fort Lauderdale, Florida, Us

Led merchandise team for dresses, skirts, outerwear, jackets, swimwear, and athleisure. Developed seasonal merchandising strategies and design road maps to support company priorities. Managed all stages of third-party dress, outerwear, and swimwear private label programs. Collaborated with store visual team and direct product placement team to maximize category exposure.• Identified whitespace in assortment and developed new swimwear category with design, sourcing, and planning/allocation teams to bring profitable assortment to market.• Trained the Merchants to become Buyers and own the buying responsibility including vendor partnerships and cost negotiations. • Developed new vendor base partnering with the largest stakeholders in outerwear, dresses and swimwear to improve the brand aesthetic and increase the flexbility of the assortment.• Outsourced brand-right private brand dress assortment resulting in an increase in assortment count from 20 per flow to over 100 per flow.

Plano, Texas, Us

Led all marketing efforts (stores, internet, and catalog) for home area. Directed planning and space allocation of direct mail, e-mail, pre-print, catalog efforts, and Internet landing pages. Managed direct mail, e-mail, or search support to create customer contact/acquisition to deliver established strategies.• Evaluated effectiveness of media efforts and adapted strategies to improve content and page productivity to meet ROI objectives.• Developed seasonal marketing strategies for all categories. • Developed and executed the structure/staffing/roles/responsbiliites for the newly created Merchandise Marketing Department.

Plano, Texas, Us

Led staff of trainers for critically important company transition for all merchandising associates to “Enterprise” roles. Developed weeklong retail academy “boot camp” and conducted 2008 and 2009 sessions for top 42 high potential candidates. Designed weeklong “buyer academy” for new buyers. Trained all buying, planning and allocation, marketing, advertising, product development, sourcing, and private brand associates on new Enterprise responsibilities, totaling over 2,500 associates.• Delivered 22 “financial levers” workshops for all management associates in each DMM’s area, training over 850 associates. • Customized workshops for each business entity’s financials and product nuances.• Earned 2009 chairman’s award for work transitioning associates to Enterprise buying, inventory, and marketing responsibilities.

Plano, Texas, Us

Bought all categories of merchandise in high growth, Fine Jewelry division. Managed team of assistant buyers and Internet planners.

Plano, Texas, Us

Worked with Home, Men's and Women's Divisions of the company to develop a successful Stores, Internet and Catalog process for buying units to manage across all channels.

Plano, Texas, Us

Bought Swimwear, Outerwear, Activewear and Uniforms for JCPenney Direct (Internet and Catalog).

Bsb, Marketing W/ Emphasis In Fashion Merchandising

Professional Development Certificate Program, Master Negotiation