Gail Hoffer-Loibl Email & Phone Number

United States

Warwick, Ny

Straus News serves more 375,000 weekly readers with regional news coverage across New York, New Jersey and Pennsylvania

Freelance writer focused on parenting, motherhood, raising boys and related topics. My work has been featured on Her View From Home, The Today Show Parenting Community, Scary Mommy, Filter Free Parents and more.

I produce critical reviews of independent books covering a variety of genres including memoirs, economics, mystery and YA

Copy edits all external communications and marketing material of the organization.Drafted speeches, remarks, and healthcare conference presentation materials for the CEO’s approval.

New York, New York, United States

Oversaw content distribution and production for RetailingToday.com and other LF retail websites.Produceddaily newsletter with rotating coverage of key retail categories (apparel & accessories , food & consumables, CE & entertainment, home & housewares and hardlines) and weekly Walmart- and Target-focused newsletters.Represented the company at industry events and reported on relevant news.Managed Retailing Today's social media channels including LinkedIn, Facebook and… Show more Oversaw content distribution and production for RetailingToday.com and other LF retail websites.Produceddaily newsletter with rotating coverage of key retail categories (apparel & accessories , food & consumables, CE & entertainment, home & housewares and hardlines) and weekly Walmart- and Target-focused newsletters.Represented the company at industry events and reported on relevant news.Managed Retailing Today's social media channels including LinkedIn, Facebook and Twitter.Analyzed data regularly to help determine new ways to engage readers.Worked with IT, marketing and other editorial staff to ensure the quality of digital products, as well the successful development of new projects.Managed weekly intern, ensuring that all content met editorial standards and guided path toward employment with the company.Contributed in the launch of and helped oversee the editorial production for HellaWella, a health and wellness focused website and newsletter with a consumer-facing coverage of eco (green), beauty and food trends. Show less

Maintained updated digital content for Retailing Today(a business-to-business magazine serving the retailing industry, and sister site for Connecting Northwest Arkansas supplement (for manufacturers, suppliers and retailers working in the Northwest Arkansas region, with connection to Wal-Mart), http://www.connectingnwa.comProduced for eight weekly newsletters covering the nation's top retailers. Worked with IT developers, and IT support team to ensure functionality of websites… Show more Maintained updated digital content for Retailing Today(a business-to-business magazine serving the retailing industry, and sister site for Connecting Northwest Arkansas supplement (for manufacturers, suppliers and retailers working in the Northwest Arkansas region, with connection to Wal-Mart), http://www.connectingnwa.comProduced for eight weekly newsletters covering the nation's top retailers. Worked with IT developers, and IT support team to ensure functionality of websites and coordinated with both groups to add new features to sites as deemed necessary. Show less

Contributed articles to weekly, monthly and quarterly news vehiclesContributed to association blog, MediaPace Assisted in building of online newsletters Wrote and distributed select press releasesPhotographed and report on smaller eventsCollected press clips for distribution at Board meetingsManaged RSS feedsAssisted in editing of audio filesAssisted in creation and distribution of marketing materialsAssisted in database management and managing communications… Show more Contributed articles to weekly, monthly and quarterly news vehiclesContributed to association blog, MediaPace Assisted in building of online newsletters Wrote and distributed select press releasesPhotographed and report on smaller eventsCollected press clips for distribution at Board meetingsManaged RSS feedsAssisted in editing of audio filesAssisted in creation and distribution of marketing materialsAssisted in database management and managing communications tools (CMS) Show less

Researched and compiled historical information on business-to-business media for use in various commemorative projectsAssisted in editing of manuscript of coffee-table style bookAssisted in arranging interviews with leaders in the business-to-business community for use in film and book projects