Gail Lafata Email & Phone Number

St. Louis

I lead the team of producers that manage the business side of creative for all disciplines—print, broadcast, digital and whatever else gets unearthed. I strategically troubleshoot and problem solve; tracking projects, resources, vendors, estimates, schedules, timelines, talent and licensing—all with a smile on my face.

St. Louis, MO

I manage the business side of creative for all disciplines—print, broadcast, digital and whatever else gets unearthed. I troubleshoot and problem solve; tracking projects, resources, vendors, estimates, schedules, timelines, talent and licensing—all with a smile on my face.

Collaborate with creative directors and their teams to concept and produce direct mail, collateral, trade show and premiums for all St. Louis office clients. Manage vendor sourcing and final selection, color approvals and press checks and adherence to all postal regulations. Ensure all materials deliver on time and on budget. Provide back-up for broadcast.

Solely responsible for all marketing materials for the agency's second largest client, the United Soybean Board. From brochures, flyers and direct mail to trade show booths, premiums and their quarterly magazine, Beyond the Bean, with a circulation of 390,000+.

From 2005-2007, my focus was building alternate forms of revenue - developing the Post-Dispatch online store, thepost-dispatchstore.com, building it from the ground up, generating nearly $1.5 million in revenue with products based on front pages from the Cardinals 2006 World Series Championship run, along with planning and production of Post-Dispatch.

Increased my knowledge of advertising production and trafficking by managing both print and broadcast projects from start to finish for my assigned clients.

Fresh out of college, this is where I learned the ropes of the advertising industry.