Supporting the VP of Marketing and Sr. Director of Brand Marketing with Project Management and Deployment of:- National Digital Menuboard launch, content creation and ongoing promotional revisions.- Regional Test Programs and Menu Variation POP materials- Cross-functional management of Pricing Guides for System launches- Customization of Rollout Guides for Menu Variation and Test Markets- Managing and monitoring the Printer and fulfillment of POP Materials and attending Press Checks at Printer facility- Setting up Promotional Plan, developing print quantities and production requirements in Custom Campaign Manager System- Developing RFP documents for Print and Merchandising- Supporting National Field Marketing Team on POP needs and customization requirements- Providing process and system improvement opportunities to Printer to improve accuracy and simplification- Development of process enhancements to Applications and overall processes.

• Established unique Pet Concierge Service focused on clients in the Ladera Ranch & Rancho Mission Viejo Areas by developing appealing website aimed at high-end clientele who love and are devoted to their 4-legged furry children. www.poshpetsconcierge.com• Increased clientele by 30% after developing self-owned website compared to Rover.com client list by advertising on Facebook, Instagram and Yelp platforms and by posting on Ladera Mom’s pages.• Engaged 3 Independent Contractors to assist with over-flow walks and drop-in visits.• Provided security assurance to clients by becoming Member of Pet Sitters International and carrying responsible Liability Insurance and Bonding which most “hobby” Pet Sitters are not.

Serving on the Board of Director’s to lead Chamber marketing and membership expansion. Working on website optimization and development of email campaigns to help increase conversion of new members and retain existing members. Assisting with networking and other Chamber-sponsored events within the community to highlight the benefits of the Ladera Rancho Chamber of Commerce in helping build a positive business environment for businesses within the community.

• Strategizing and developing marketing plans with Producer of Amazon-hosted TV Series for Season 2.• Creating and executing social media posts, contests and talent endorsement plans to increase followers. • Researching potential partners and sponsors for online ad sales and sponsorship deals.

Asia Pacific marketing lead responsible for securing entertainment brand partnerships and promotions from global and multi-territory brands for theatrical film launches. Successfully developed ongoing relationships with global, regional and local brands to solidify strategic partnerships and secure ATL/BTL advertising support.• Grew Pan-Regional media contribution of brands from $2 Million to $55 Million annually.• Mentored 22 countries in APAC to focus on brand alliances resulting in above-the-line media increasing from $6 Million to $200 Million annually.• Integrated cross-functional opportunities with digital, mobile gaming, location-based entertainment and home entertainment divisions to amplify promotional partnerships.• Negotiated terms, deal points and licensing partner agreements with legal teams.• Optimized communications between HQ and local territories to expand and enhance marketing opportunities.

• Supported medical clients with marketing, strategic planning and sales support activities.• Managed creative development and print production of collateral materials (direct mail, sales brochures, customized window graphics, posters) and procurement for premiums, convention materials and giveaways for clients within overall project budgets.• Coordinated on-site webcasting field production, video capture services, multi-camera video, satellite transmission services and other event planning services for conferences and meetings.

Dedicated account management for McDonald’s US Central Division and National Canadian Markets for promotional and limited-time-offer (LTO) packaging. Led business development by collaborating with McDonald’s Marketing, Regional Advertising Agencies, Supply Chain and 3rd party partners such as Coca-Cola, Dr Pepper, Hershey’s and Redbox.• Developed LTO packaging programs which supported regional marketing activations for new menu items, local contests/sweepstakes, sports and entertainment events and other sponsorships and licensed properties.• Managed internal creative production, reviewing artwork, print process capabilities, and overseeing IP requirements per McDonald’s guidelines.• Led divisional strategic planning, developing yearly marketing calendars which aligned to McDonald’s National Marketing Plans.• Partnered with Data Analytics Teams to identify seasonal product opportunities and forecast supply needs for retail sales cycle.• Quarterback of cross-functional teams consisting of creative, production, product development, sales analytics, logistics, promotions execution and finance managing program execution.

• Recruited to Singapore Ex-Pat position to develop strategic plans and provide promotional leadership and operational oversight to the APMEA Zone to enhance the existing McDonald’s Happy Meal® management services. Managed on-time delivery of 174 Million Happy Meal Toys per year.• Company Representative to Regional Brand Business Team leading initiatives as directed by APMEA VP of Marketing expanding HAVI relationships and business beyond the Supply Chain team.• Coordinated regional marketing calendar for Kids and Family and Limited-time promotional offers to ensure alignment with marketing and supply chain teams.• Corporate lead on the application development of the Global Happy Meal Calendar Tool in conjunction with McDonald’s IT Development Team. Responsible for staff training and rollout plans.

• Oversaw management, strategy, execution leadership and financial review of McDonald's Canadian Adult and U.S. Regional Promotions, Games and Support Packaging. • Orchestrated multi-company, cross-functional team to include McDonald’s Marketing, Supply Chain, Business Affairs, Legal, Safety, National Agencies, and Premium Suppliers, resulting in process redesign and timely, compliant, and successful execution of premium and packaging activations.• Led internal cross-functional teams to drive profit of $7Million in Regional Promotions across U.S. and $1.5Million in Canada managing 3 SLPs, 2 Games, and 150 Packaging Promotions annually.• Managed wrap-report analysis on promotions with sales insights and performance analysis.• Developed and presented Canadian Strategic Plans, Annual Budgets, Senior Management Updates, Quarterly Shared Expectations, Plan-to-Win and SQI updates while pursuing incremental business.

• Account Lead for Global Promotions Management – Oversight of 4 Teams (10 direct, 8 indirect reports) providing global account management, worldwide logistics, order processing, and billing to global client Burger King Corporation (BKC) with account value of $80 Million. • Managed relationship with BKC’s procurement cooperative. Responsible for providing annual budgets, presenting program proposals, managing supply chain for premium deliveries and leading overall account strategy for marketing support services. • Guided global logistics and distribution of more than 1 Billion premiums into 50 countries, resulting in timely delivery of promotions over a 10 year period. • Negotiated global ocean freight contracts, resulting in savings of $1.2 Million in one year. • Organized and led VIP trips to Asia factories to ensure social compliance for buying representatives and key franchisees/restaurant operators and BKC Staff.