Gail Monique Mallo Email & Phone Number

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

- Seconded full-time to the UAE government's defence, aerospace, cybersecurity and advanced technology conglomerate focused on military and civilian products.- Communications Lead for Trading and Mission Support cluster.

Abu Dhabi, United Arab Emirates

- Writes press releases for clients (published on UAE's mainstream newspapers-- Khaleej Times, Wam, Gulf News, The National, etc.)- Writes talking points for speakers at forums and events- Writes speeches for industry leaders, VIPs and government entity leaders- Writes scripts for master of ceremonies for forums and events- Writes social media captions and messages- Writes content for media FAQs and booklets for events- Copyedits content for clients (brochures, EDMs, website copy, press releases, etc.)- Writes brand narratives and key messages - Writes content for mailers and landing pages- Ensures RFP content are up-to-date and proofread- Researches and writes website content and company profiles for clients- Works with clients from various Abu Dhabi government entities such as: Abu Dhabi Department of Community Development, Abu Dhabi Accountability Authority, Emirates Foundation, Al Ain Zoo, Abu Dhabi Department of Municipalities and Transport, Abu Dhabi Accountability Authority, Abu Dhabi Mall, DCD's Abu Dhabi Moments, Sheikh Zayed Festival, ADSSC, eSafe Society, Integrated Transport Centre, Nine Yards Real Estate Development, National Emergency Crisis and Disasters Management Authority, Department of Health - Abu Dhabi, Early Childhood Authority, Anwar Garghash Diplomatic Academy

Abu Dhabi, United Arab Emirates

- Wrote editorials for online publications- Wrote press releases and newsletters for clients- Wrote website content for clients

Dubai, United Arab Emirates

- Wrote brochures for real estate listings and marketing materials- Wrote landing page content for project launches- Wrote content for company's marketing purposes- Managed content for listings on websites and microsites- Conceptualized and created content for email marketing materials - Wrote editorials for print purposes

Dubai, United Arab Emirates

- Loading of advertorial content onto the website- Creation of pages for the website and linking- Communicating with clients - Website management including maintaining guidelines for the look and feel of the site- Daily updation of various sections of the websites- General web management- Content curation - Writing Editorial Content - BeSpoke CMS management- AdTech Ads Management

Abu Dhabi, Uae

- Content creation: writes blog posts, articles, communications materials, and material for social media channels- Social media marketing: creates, manages and maintains the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties.- Plans, implements, and analyzes social media marketing strategy – responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications- Analytics: Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives- Search Engine Optimization: Applies strategies and techniques to ensure the company's presence on top SERPs.

Philippines

▪ Project leader for Maxalife.com client from New Zealand. Lead a team of writers, web designers and programmers to run the Maxalife.com website and its web marketing needs. ▪ Wrote articles for the website pages and subpages.▪ Wrote articles for Search Engine Optimization (SEO) online.▪ Submitted websites to directory listings and mini sites online. ▪ Online marketing/Search Engine Optimization tasks▪ Screened new writer applicants’ writing exams and approved/disapproved of writing skills.▪ Created/managed client spreadsheets to keep track of progress of Search Engine Optimization page ranking and content management for articles. ▪ Learned the ropes of SEO and online marketing.Responsibilities▪ Fulltime home-based creative writer for Optfirst Inc. ▪ Wrote articles about a wide range of topics from surgeons, real estate, foreign exchange, to San Diego moving companies. ▪ Wrote web content articles for Optfirst.com▪ Wrote/submitted/published articles on web sites, which were optimized for Search Engine Optimization. ▪ Learned more of the technical aspects of online marketing and Search Engine Optimization.▪ Keyword research and content writing optimized for online marketing.▪ Worked with publishing/blogging/website platforms such as Hubpages, Semrush, Blogger, Google Analytics, Tumblr, etc.▪ Example of published web content articles—www.maxalife.com and www.optfirst.com

▪ Writing/research for client websites/databases including website pages and subpages. ▪ Clerical tasks such as computing company employee’s total working hours per month to avail of employee benefits such as overtime pay. ▪ Input these working hours on employee task sheets and total number of overtime pay earned.▪ Product/marketing online—wrote marketing and research articles on client products as well as articles of different topics such as health, marketing of goods and services from cosmetic surgeons to locksmiths. ▪ Ghostwriter for a former University of the Philippines Manila professor with topics on Canadian immigration laws.

Ba Social Science, Area Studies

Activities and Societies: Manila Collegian, Organization of Area Studies Major, UP Pahinungod

Education record

Yangon, Myanmar