Gail Smith Email & Phone Number

Canton, GA, US

Atlanta Metropolitan Area

• Currently lead large-scale creative projects for major U.S. companies including The Home Depot, Fame Health Labs, Go! Retail Group, and Tag LTD, among others.Key projects include:
• Design leadership and project management for consumer products.
• Creative strategy and revenue growth initiatives for e-commerce and digital marketing.
• Collaborate with senior leadership, creative teams, product managers, sales, and third-party suppliers.

Atlanta, Georgia, United States

• Orchestrated ideation, led creative direction, and implemented campaigns for internal clients and cross-functional collaborators. Coached, mentored, and led 17 direct reports in all creative and marketing processes..
• Entrusted as the single senior creative leader for $87M consumer products company.
• Improved production studio operations and implemented new SOPs and best practices.
• Nurtured relationships with brand managers and new product development teams.
• Created a new culture of mentoring and trend research/concept and ideation.

Atlanta, Georgia, United States

• Provided creative direction and leadership for all in-house photography, video, and content creation for 50+ consumer products brands in the craft, gift, and celebrations markets. Spearheaded targeted content creation.
• Provided subject matter expert (SME) input on ideation, concept development, design, and execution of all creative and marketing deliverables.
• Entrusted as one of two senior creative leaders for $700M consumer products company.
• Championed creative excellence in product design, photography, video, licensing, presentations, and marketing for B2B and B2C brands.

Greater Atlanta Area

• Coached, mentored, and inspired creative services team of 8 direct reports and 58 designers, photographers, packaging & production artists, content creators, and prototype specialists serving 20+ brands. Generated.
• Entrusted as the single senior creative leader for $350M consumer products company.
• Championed creative excellence in product design, photography, video, licensing, presentations, and marketing for B2B and B2C brands.
• Provided subject matter expert (SME) input on concept development, design, and execution for 10+ B2C websites.
• Drove copy, video, and photo content creation and styling for 200k+ SKUS and 20+ brands.
• Guided internal trend development and research team and led all international trend research trips.

Greater Atlanta Area

• Facilitated cross-functional collaboration and creative ideation among a creative team of 8 direct reports for a $350M consumer products company. Led design, photography, video, licensing, content creation, catalogs.
• Entrusted as the single senior creative leader for $350M consumer products company.
• Designed and facilitated corporate rebranding in 2018.
• Presented global trends annually to buyers at Target, Walmart, JoAnn Stores, Office Depot and many more.
• Led the website design for a new e-commerce site somethingdelightful.com that merge 8 legacy sites into one.
• Created and executed design and merchandising for trade shows, permanent showrooms, and offices.

Nashville TN And Atlanta GA

Led all creative, product design, photo, and video, and licensing for $67M consumer products division. Managed creatives in product design, photography, video, catalogs, presentations, packaging, and marketing for B2B and B2C brands.

Nashville TN And Atlanta GA

• Led internal design and product development teams to create gift and paper products, packaging, and P.O.P. for middle, mass, and specialty retailers.
• Drove product innovation, color, trend, and surface pattern development
• Partnered with VP Creative and VP Product development to create presentations for internal sales, rep groups and buyers for key accounts.
• Oversaw product life cycle management, product flow and deadlines as well as Asia office communications.

Norwalk, CT

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Director of the Design Center

Marketing, 4.0