Senior Creative Director and LeaderA data-driven, high-achieving creative executive offering more than 15 years of art direction and creative marketing expertise across large brands. Passionate about product vision, innovation, and serving as a collaborative leader with large organizations and executives. Deliver transformational strategies to accelerate brand exposure through all marketing, advertising, and content delivery levels. Utilize an entrepreneurial spirit to produce best-in-class creatives. Areas of Expertise• Creative Leadership • Content Development & Design • Art Direction • B2B & D2C Marketing • Modernization & Innovation • Contract Negotiations • Rebranding Efforts • eCommerce Acceleration • Social Media • Vendor Management • Professional Communicator & Writer Visionary & Creative Leader • Complex Problem Solving • Brand Marketing • Innovative Solutions • Strategic Planning • High-Level Business Acumen • Social Media OutreachCategory experience includes Home Improvement & craft. Gifts, stationery and gift packaging, Furniture and home decor, Baby and Kids products, Textiles and accessories, Toys, Games and Puzzles and more.Domestic retailer experience includes Amazon, Walmart, Target, Kroger, CVS, Walgreens, Costco, Dollar General, Home Depot, Lowes, JoAnn, Michaels, Hobby Lobby plus specialty chains and independents as well as distributors and dealers.Critical skills:creative leadership, creative direction, strategy, new business development, pitches and presentations, performance, business objectives, project management, cross-functional collaboration, ideation and creative thinking, brainstorming, trend research and mood boards, content creation, Storytelling, Omnichannel marketing, Integrated Marketing, social media.
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Associate Creative LeadGeorgia-Pacific LlcCanton, Ga, Us -
Creative Director And Independent ConsultantGail Smith Mcculloch Creative Mar 2023 - PresentAtlanta Metropolitan AreaCurrently lead large-scale creative projects for major U.S. companies including The Home Depot, Fame Health Labs, Go! Retail Group, and Tag LTD, among others.Key projects include:•Design leadership and project management for consumer products.•Creative strategy and revenue growth initiatives for e-commerce and digital marketing.•Collaborate with senior leadership, creative teams, product managers, sales, and third-party suppliers.
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Director Of Creative Services | Polytek Development Corp | Consumer DivisionPolytek Development Corp Feb 2022 - Mar 2023Atlanta, Georgia, United StatesOrchestrated ideation, led creative direction, and implemented campaigns for internal clients and cross-functional collaborators. Coached, mentored, and led 17 direct reports in all creative and marketing processes. Owned branding, package design, graphic design, copy, content creation, photography, video. Partnered with CMO to set strategic direction to meet and exceed creative plans. Managed budgets, editorial and content calendars, and hiring. Facilitated cross-functional sessions to drive new ideation and push creative execution forward. • Entrusted as the single senior creative leader for $87M consumer products company.• Improved production studio operations and implemented new SOPs and best practices.• Nurtured relationships with brand managers and new product development teams.• Created a new culture of mentoring and trend research/concept and ideation. -
Vp Of Creative | Corporate Marketing DepartmentIg Design Group Americas, Inc Mar 2020 - Feb 2022Atlanta, Georgia, United StatesProvided creative direction and leadership for all in-house photography, video, and content creation for 50+ consumer products brands in the craft, gift, and celebrations markets. Spearheaded targeted content creation for B2B and B2C e-Commerce, marketing campaigns, social, retail, catalogs, and showrooms. Chaired design and creative execution for parent company and Board of Directors’ corporate marketing projects, and presentations. Partnered with key business stakeholders to provide best-in-class creative for internal brands.• Provided subject matter expert (SME) input on ideation, concept development, design, and execution of all creative and marketing deliverables.• Entrusted as one of two senior creative leaders for $700M consumer products company.• Championed creative excellence in product design, photography, video, licensing, presentations, and marketing for B2B and B2C brands. -
Vp Of Creative, Css Industries Division Of Ig Design GroupIg Design Group Americas, Inc Apr 2019 - Mar 2020Greater Atlanta AreaCoached, mentored, and inspired creative services team of 8 direct reports and 58 designers, photographers, packaging & production artists, content creators, and prototype specialists serving 20+ brands. Generated, developed, and rolled out cohesive and creative campaigns to engage customers in-store, online, and at every touchpoint. Spearheaded creative direction and provided in-person pitches for large multi-brand merchandising programs at retailers like Target, Walmart, JoAnn Stores, Michaels, Hobby Lobby, Office Depot as well as key international retailers.• Entrusted as the single senior creative leader for $350M consumer products company.• Championed creative excellence in product design, photography, video, licensing, presentations, and marketing for B2B and B2C brands.• Provided subject matter expert (SME) input on concept development, design, and execution for 10+ B2C websites.• Drove copy, video, and photo content creation and styling for 200k+ SKUS and 20+ brands.• Guided internal trend development and research team and led all international trend research trips.
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Director Of Creative, Css Industries Division Of Ig Design GroupIg Design Group Americas, Inc Jan 2016 - Apr 2019Greater Atlanta AreaFacilitated cross-functional collaboration and creative ideation among a creative team of 8 direct reports for a $350M consumer products company. Led design, photography, video, licensing, content creation, catalogs, and digital marketing.• Entrusted as the single senior creative leader for $350M consumer products company.• Designed and facilitated corporate rebranding in 2018.• Presented global trends annually to buyers at Target, Walmart, JoAnn Stores, Office Depot and many more.• Led the website design for a new e-commerce site somethingdelightful.com that merge 8 legacy sites into one.• Created and executed design and merchandising for trade shows, permanent showrooms, and offices.• Drove video and photo content creation and styling for 200k+ SKUS and 20+ B2B and B2C brands.
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Design Director, C.R. Gibson Division Of Ig Design GroupIg Design Group Americas, Inc Jan 2014 - Jan 2016Nashville Tn And Atlanta GaLed all creative, product design, photo, and video, and licensing for $67M consumer products division. Managed creatives in product design, photography, video, catalogs, presentations, packaging, and marketing for B2B and B2C brands.
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Freelance Creative Director, C.R. Gibson Division Of Ig Design GroupIg Design Group Americas, Inc Sep 2012 - Jan 2014Nashville Tn And Atlanta Ga• Led internal design and product development teams to create gift and paper products, packaging, and P.O.P. for middle, mass, and specialty retailers. • Drove product innovation, color, trend, and surface pattern development • Partnered with VP Creative and VP Product development to create presentations for internal sales, rep groups and buyers for key accounts. • Oversaw product life cycle management, product flow and deadlines as well as Asia office communications.
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Senior DesignerIg Design Group Americas, Inc Jul 1990 - Oct 1998Norwalk, Ct
Gail Smith Education Details
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Graphic Design
Frequently Asked Questions about Gail Smith
What company does Gail Smith work for?
Gail Smith works for Georgia-Pacific Llc
What is Gail Smith's role at the current company?
Gail Smith's current role is Associate Creative Lead.
What schools did Gail Smith attend?
Gail Smith attended University Of Connecticut, Northwestern University.
Who are Gail Smith's colleagues?
Gail Smith's colleagues are Steve Conner, Nicholas Guida, Greg Boatright, Dennis Schiermeister, Daniel Mitchell, Alipio Henriques, Dan Dedo.
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Gail Smith
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Gail Smith
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