Gail Snider's Location
Greater St. Louis, United States
Gail Snider's Contact Details
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About Gail Snider
Fortune 100/500 Vice President, Marketing Director, Digital/Social Media Marketing/SEM/SEO Director, Cloud Computing/Software/Technology/Consumer Products Experience 626-222-3300 snidergail999@gmail.com | Led marketing at Oracle as company grew from $500M-$10B+Articulate, inspired business driver able to prioritize actions, champion an idea/position despite riskCan formulate a clear strategy/map aggressive steps to accelerate organization to its goalsCan make quality decisions, even with incomplete information/uncertainty►Directly supported Oracle CEO Larry Ellison. Reported to Oracle President, Ray Lane►300+ marketing leadership endorsements► Led website redesigns/marketing automation system implementations►Managing Director-San Francisco Technology Practice for PR leader, Burson-Marsteller►Directed global strategies for key markets, collaborating with leadership, business, technology & sales►Led global market segment teams to execute strategy/deliver growth through application development, market development, channels to market, geographic penetration, service offerings & customer messagingStrengths: A/B Testing, Acquisition Marketing, Advertising, Analyst Relations, Applications Marketing, Branding, B2B, B2C, Business Development/Intelligence/Planning, C++, C-Level Interaction, Change Management, Channel Marketing, Cloud Computing Marketing, Communication, Competitive Analysis, Conflict Management, Consumer Marketing, Content Management Systems, Corporate Communications, CRM, C-Suite Interaction, Customer Acquisition/Experience, Customer Service, Digital Marketing/Strategy, Direct Mail, E-Commerce, Email Marketing, ERP, Google Analytics, Growth Strategies, Internal Communications, Investor Relations, Key Performance Indicators, Integrated Marketing, Internal Communications, International Sales, Internet Marketing, Investor Relations, Lead Generation, Managing Data Collection & Analysis, Marketing Analysis, Marketing Automation/Strategy, Market Research, Media Relations, Media Strategy, Microsoft Excel, Multi-channel Marketing, Measurement, Metrics, Microsoft Dynamics AX, Microsoft Office, Online Marketing, Oracle, Problem Solver, Product Development/Management, Professional Services, Public Relations/Speaking, ROI, SaaS, Sales, Salesforce.com, Sales Management/Training/Support, SEO, Social Media, Software Marketing, Stakeholder Engagement, Strategic Marketing/Partnerships/Planning/Selling/Vision, Strategy, Supply Chain, Technical Marketing, Time Management, Training, Vendor Management, Vertical Marketing, Web Marketing/Forecasting
Gail Snider's Current Company Details
Fortune 500 B2B/B2C Marketing Vice President | Director - Marketing Strategy, Digital/Social Media Marketing, Software/Tech, Customer Relationship Management, Customer Experience, Lead Generation, Cloud Computing
Gail Snider Work Experience Details
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Virtual Event SpecialistGeniecast® - The Virtual Experience Company Jun 2021 - Jul 2022United States -
Interim Marketing Director, B2B/B2C Lead Generation/Public Relations Cloud/Digital/Social/TechWiseru Apr 2019 - Sep 2021Greater St. Louis Area►Develop/implement B2B/B2C marketing strategy for all channels/lead product category marketing strategy & core marketing functions (digital marketing, customer experience, product information management, communications/collateral, social media, content management, e-commerce, email & channel marketing, market research, online advertising, digital/print, advertising, PR copy, & training materials) ►Work with multiple functional areas (sales, channel influencers, executives) and interact with customers, and influencers to ensure proper messaging to reach prospects►Interact with business owners, sales managers, college career centers, and job seekers/career changers to get clear voice of the customer feedback then develop appropriate programs/services to reach them►Lead marketing team/agency personnel in communications: digital marketing, social media, and web strategy►Audit social media content/evaluate effective use of digital platforms►Research, monitor, communicate market dynamics (segment growth opportunities, trends in channels, tech, and competitive positioning)►Analyze/prioritize opportunities based on market potential, customer feedback, feasibility/usability and ROI►Lead development and execution of CRM/other digital tools►Represent WiserU in industry association & lead marketing automation implementations, SEO/SEM►Implement/execute marketing campaigns for optimal results at lowest cost ►Employ skills in metrics and public relations + dynamic personality to solve problems►Oversee all aspects of marketing program (advertising, proposal generation, customer success documentation for sales, branding, digital/social marketing and lead generation►Consistently overachieve plan against budget achieving 100% year-over-year growth in web traffic to lead conversions►Drive competitive positioning/deploy rapid implementation of a competitive campaign aimed at key competitors through PR, analysis program, a speaking circuit, and internal communications -
Marketing Director - Digital Strategy/Seo Website Redesign | Marketing Automation | Lead GenerationTurnkey Technologies, Inc. 2016 - Apr 2019Greater St. Louis AreaLeading Microsoft Dynamics partner (cloud/on-site Microsoft Dynamics 365, CRM, GP & AX solutions)►Developed/implemented/executed strategic routing software marketing plan and lead generation program to HVAC/other prospects, increasing business results by 300%/web traffic through SEO by 20%►Built strong cross functional teams with product people/Microsoft to develop marketing plans►Created metrics/dashboards to monitor organizational marketing campaign effectiveness►Moved company into a world class marketing machine by developing partner relationship, creating blog program/leading co-partner marketing, resulting in 100% more lead generating marketing events►Overhauled website, using Google Analytics, to increase SEO►Initiated gated content (white papers, articles, videos to generate warm leads)►Improved webinar content/marketing to ensure 3x more attendance►Led in-bound paid search program/increased usage of CRM system►Launched response program to RFPs from BidSync links, government, public sector agencies►Developed digital transformation campaign, leading all digital marketing/strategy►Drove innovation of messaging, product positioning, campaigns, web content, web redesign, marketing automation system implementation, webinars►Oversaw marketing automation implementation - 30% increase in sales►Led Brand Development/Management, B2B, Business Development/Intelligence/Planning/Strategy, Channel & Cloud Computing Marketing, Competitive Analysis, CRM/ERP, Email Marketing, Internet Marketing, Lead Generation, Marketing Analysis, Online Advertising/Marketing, Product Development/Management, ROI, Sales Support, Social Media, Strategic Partnerships, Web Marketing►Oversaw LinkedIn/other channel paid advertising, sponsored content►Implemented online advertising/social media marketing to increase web traffic by 20%►Started private LinkedIn group for customers to share supply chain best practices►Oversaw sales collateral creation, direct mail, print advertising -
Executive Director (Vice President) Marketing | Business Development | Economic DevelopmentUniversity City Chamber Of Commerce 2014 - 2016Greater St. Louis AreaThe University City Chamber of Commerce serves the business community through networking, referrals & promotions, marketing it as a great place to do business.►Tripled operating revenue from $50K/year to $150K+ by winning grants/increasing membership fees►Increased membership by 33% through enhanced recruiting►Led B2C dining campaign on Facebook►Partnered with City Economic Development team & entrepreneurs to launch Create Space generator/incubator for makers, developed educational program, recruited & interviewed makers to take part in the space►Directed all activities for U. City's Taste of U. City, increasing attendance from 250 to 500+ ►Co-conceived/executed 3-day Lunar New Year festival, partnering with Washington University, Asian Chamber & Create Space business generator - 1200+ people attended 1st year►Led/planned Chamber functions, carrying out policies & duties through annual action plan►Managed Chamber finances, invoicing & accounts payable. Moved Chamber to Quickbooks from outdated system, print/digital advertising campaign►Served on Board of Directors, managed staff/volunteers & interacted with business leaders►Drove economic development for economically depressed Olive Blvd. business district through branding, digital/social marketing & promotion & by creating an ethnic dining guide►Recruited developer & micro-brewery to build on vacant lot►Met with ethnically diverse business community to foster business retention/attract new businesses ►Executed marketing plan online/across Facebook/other social media►Led Brand Development/Management, Business Development/Intelligence/Strategy, Competitive Analysis, Digital Marketing/Strategy, Email/Internet Marketing, Lead Generation, Marketing Analysis/Automation/Strategy/Research, Measurement/Metrics, Online Advertising/Marketing, Program/Project Management, ROI, Sales Support, Social Media, Strategic Marketing/Partnerships/Planning, Strategy, Vertical/Web Marketing, Working with Startups
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Director, Marketing & Microsoft Relations (Business Development | Lead Generation)Envista 2012 - 2013Greater St. Louis AreaenVista is a leading global consulting & software solutions firm enabling enterprise commerce for leading manufacturers, distributors & omni-channel retailers. It optimizes supply chain efficiencies to drive cost savings & unify commerce to drive customer engagement & revenue. It is also a Microsoft Dynamics AX reseller (IT services) firm.► Created high-level marketing campaigns to create awareness of, and interest in, enVista's innovative solutions that improve profitability, enhance customer service, and reduce waste.► Drove continual optimization of people/technologies/processes to provide world-class experiences, growing relationships/sales in existing categories while establishing/delivering products in new categories.► Developed marketing messaging to show prospects how enVista consulting experience, deep vertical industry expertise and comprehensive solutions portfolio delivered solutions to clients' unique enterprise challenges. -
Vice President Of Marketing (Sales | Advertising | Branding | Digital | Social Media)Demand Solutions Group 2007 - 2012Greater St. Louis AreaSoftware provider for supply chain management (inventory planning, sales & operations planning (S&OP), demand planning & forecasting,collaboration, inventory optimization & replenishment, advanced planning & scheduling & retail planning)►Increased lead traffic by 100% year over year►Deployed field sales programs leveraging sales, implementation & customer experience►Overachieved plan by 100% year over year growth in web traffic/lead conversions ►Led website redesign/led implementation of Microsoft CRM & integration of two marketing automation systems, resulting in 30% increase in sales►Contributor to global license sales doubling year to year. Supported global sales team►Co-managed indirect channel, Microsoft Vertical Industry Team (VITU), as sole Supply Chain vendor►Oversaw marketing program: Advertising, analyst relations, proposal generation, customer success, documentation for sales, annual conference, branding, digital/social marketing & lead generation►Directed creation/production of annual publication of customer case studies (interviewing customers, writing & editing case studies, providing creative strategy for design)►Initiated, planned, and executive customer video testimonial project that resulted in 144 testimonials posted on the brand's YouTube channel, the first step in creating a social media presence►Led Brand Development/Management, B2B, Business Development/Intelligence/Planning/Strategy, Channel & Cloud Computing Marketing, Competitive Analysis, Digital Marketing/Strategy, Email Marketing, Internet Marketing, Lead Generation, Marketing Analysis/Automation/Strategy/Research, Measurement/Metrics, Microsoft Office, Online Advertising/Marketing, Product Development/Management, Program/Project Management, ROI, Sales Support, Social Media, Strategic Marketing/Partnerships/Planning, Strategy, Vertical/Web Marketing►Collaborated with public relations agency to write news releases, secure interviews, pitch editorials, webinars & podcasts -
Marketing Consultant (Marketing | Advertising | Branding | Public Relations)Fleishmanhillard And Various 2002 - 2006Greater St. Louis AreaFleishmanHillard is part of Omnicom Public Relations Group, and has 79 offices in more than 30 countries, plus affiliates in 45 countries.► Developed high-level marketing campaigns for direct clients and Fleishman Hillard clients. ► Advised and formulated marketing strategies to help launch and sell clients' products and services.► Collaborated with clients' advertising and public relations departments to create successful and unified marketing/advertising/branding plans. ► Researched consumer behavior and preferences to create favorable strategic results while meeting consumer needs.Strengths used: Advertising, Analyst Relations, Applications Marketing, Brand Development, Branding, Brand Management, B2B, B2C, Business Development/Intelligence/Planning/Process Improvement/Strategy, C++, C-Level Interaction, Change Management, Channel Marketing, Cloud Computing Marketing, Competitive Analysis, Consumer Products Marketing, Content Management Systems, Corporate Communications/Positioning, CRM, C-Suite Interaction, Customer Programs, Digital Marketing, Direct Marketing/Strategy, E-commerce, Email Marketing, ERP, Internal Communications, Investor Relations, Key Performance Indicators, Internal Communications, Internet Marketing, Investor Relations, Lead Generation, Managing Data Collection and Analysis, Marketing Analysis, Marketing Automation, Marketing Strategy, Market Research, Measurement, Metrics, Microsoft Dynamics AX, Microsoft Office Suite, Online Advertising/Marketing, Oracle, Problem Solver, Product Development/Management, Professional Services, Program Management, Project Management, Public Relations/Speaking, ROI, SaaS, Sales, Sales Management/Training/Support, Social Media, Software Marketing, Strategic Marketing, Strategic Partnerships, Strategic Planning, Strategy, Supply Chain, Technical Marketing, Training, Vertical Marketing, Web Marketing -
Vice President, Marketing (Analysis | Corporate Communications | Advertising | Public Relations)Econnections - Nature Without Limits 2001 - 2002Greater Los Angeles AreaEConnections, Inc. is a hosted supply chain software solution for the electronics industry.► Managed entire marketing function including product marketing, competitive analysis, corporate communications, advertising, public relations, & lead generation► Launched “Quotility,” an online parts quoting system: 50% increase in sales, 100% revenue increase ► Drove best-in-class PR and analyst program while reducing costs through vendor negotiation► Created company positioning, messaging, associated marketing strategy► Led digital marketing team in developing/activating outcome-based strategies ► Initiated sales/pre-sales training resulting in product definition► Drove competitive analysis resulting in new product features► Developed web site, deployed online seminars/created breakthrough sales collateral► Conducted weekly business planning based on sales pipeline► Worked with brand leaders to optimize digital marketing and sales enablement (CRM) programs to achieve KPIs and strategic goals► Collaborated with multiple functional areas, focusing on connecting with customers, users, and influencers to ensure multi-channel success, and proper messaging to reach prospects► Interacted with customers and prospects to get clear voice of the customer feedback and develop appropriate programs and services that incorporate appropriate messaging► Led team of marketing professionals and outside agency personnel in the areas of communications: digital marketing, social media, and web strategy► Interviewed with product leaders, sales teams, channel influencers, and executives to identify, develop and execute the marketing strategy► Developed content/messaging, digital/print literature, advertising, PR copy, and training material► Supported lead generation, digital marketing, strategic planning, corporate communications, program management► Employed skills in consumer product, B2B/B2C metrics & public relations coupled with a dynamic personality to solve problems -
Managing Director (Positioning | Brand Development | Competitive Analysis | Web Marketing)Burson-Marsteller 1999 - 2000San Francisco Bay Area► Managed Burson-Marsteller’s West Coast technology practice. ► Led company and product positioning, brand development, competitive analysis, and web marketing. ► Wrote annual business plan. Executed against 100% growth revenue target ($10-$20 million). ► Generated new business across dot.com, technology and B2B. ► Managed recruiting - 100% staff growth. ► Wrote and delivered curriculum for firm-wide technology training. ► Drove positioning methodology. ► Grew West Coast revenues five-fold. Firm moved from 16th to 5th place among tech PR firms.Strengths used: Advertising, Analyst Relations, Applications Marketing, Brand Development, Branding, Brand Management, B2B, B2C, Business Development/Intelligence/Planning/Process Improvement/Strategy, C++, C-Level Interaction, Change Management, Channel Marketing, Cloud Computing Marketing, Competitive Analysis, Consumer Products Marketing, Content Management Systems, Corporate Communications/Positioning, CRM, C-Suite Interaction, Customer Programs, Digital Marketing, Direct Marketing/Strategy, E-commerce, Email Marketing, ERP, Internal Communications, Investor Relations, Key Performance Indicators, Internal Communications, Internet Marketing, Investor Relations, Lead Generation, Managing Data Collection and Analysis, Marketing Analysis, Marketing Automation, Marketing Strategy, Market Research, Measurement, Metrics, Microsoft Dynamics AX, Microsoft Office Suite, Online Advertising/Marketing, Oracle, Problem Solver, Product Development/Management, Professional Services, Program Management, Project Management, Public Relations/Speaking, ROI, SaaS, Sales, Sales Management/Training/Support, Social Media, Software Marketing, Strategic Marketing, Strategic Partnerships, Strategic Planning, Strategy, Supply Chain, Technical Marketing, Training, Vertical Marketing, Web Marketing -
Senior Director, (Strategic Marketing | Partner Programs | Sales Training | Corporate CommunicationsOracle 1990 - 1999San Francisco Bay AreaAs Senior Marketing Director, Worldwide Financial Services (1997-1999)►Led marketing of Oracle products globally to retail banks, capital markets, insurance sectors►Collaborated with multiple functional areas to ensure multi-channel success/proper prospect messaging►Interviewed with product leaders, sales, influencers, executives to identify/develop/execute marketing strategy►Executed go-to-market strategies (partner programs, sales training, marketing)►Managed financial services CRM, global steering committees, user group, reference program & global conference for 150+ executives►Worked with brand leaders to optimize marketing/sales enablementSenior Director (1995–1997)►Led marketing to improve license revenue/increase ERP market share►Created marketing department. Integrated industry model into global initiative►Drove industry analyst campaign/lead generation strategiesSenior Director, Applications Marketing (1993–1995)►Developed/executed Oracle’s first global plan for applications marketing ►Led marketing campaigns with YOY growth rates from <30% to >100% ►Drove competitive positioning/messaging. Created rapid implementation vs competitor►Trained sales field force; rolled out training to foreign offices►Managed field support (direct mail, collateral, exec visits)►Created advocacy program to integrate customer feedback/success►Leveraged user group conference, representing $40M in salesSenior Director, Corporate Communications (1990-1993)►Managed global/Wall Street press after 1990 stock drop►Led Wall Street market analyst program (key to Oracle’s turnaround). Stock rose from $4 to $20►Led brand campaigns resulting in 47% awareness increase among WSJ readers►Orchestrated Oracle7 introduction►Created product launch program office adopted corporate-wide►Managed cross-functional teams to create messaging for highest revenue products►Provided marketing communications support for 2nd/3rd-tier products►Globalized public relations function -
Senior Consultant | Account Executive (Sales | Client Service | Marketing | Account Service)Regis Mckenna Inc. 1986 - 1990Dallas/Fort Worth Area► Instrumental in opening Dallas office for Regis McKenna, Inc., a major public relations firm► Created actionable communications plans to drive client-positioning to market► Developed national business press placement► Collaborated with multiple functional areas, focusing on connecting with customers, users, influencers to ensure multi-channel success/proper messaging to reach prospects► Interviewed with product leaders, sales teams, influencers, and executives to identify, develop and execute the marketing strategy► Worked with brand leaders to continually optimize digital marketing and sales enablement (CRM) programs to achieve KPIs and strategic goalsStrengths used in the role: Advertising, Analyst Relations, Applications Marketing, Brand Development, Branding, Brand Management, B2B, B2C, Business Development/Intelligence/Planning/Process Improvement/Strategy, C++, C-Level Interaction, Change Management, Channel Marketing, Cloud Computing Marketing, Competitive Analysis, Consumer Products Marketing, Content Management Systems, Corporate Communications/Positioning, CRM, C-Suite Interaction, Customer Programs, Digital Marketing, Direct Marketing/Strategy, E-commerce, Email Marketing, ERP, Internal Communications, Investor Relations, Key Performance Indicators, Internal Communications, Internet Marketing, Investor Relations, Lead Generation, Managing Data Collection and Analysis, Marketing Analysis, Marketing Automation, Marketing Strategy, Market Research, Measurement, Metrics, Microsoft Dynamics AX, Microsoft Office Suite, Online Advertising/Marketing, Oracle, Problem Solver, Product Development/Management, Professional Services, Program Management, Project Management, Public Relations/Speaking, ROI, SaaS, Sales, Sales Management/Training/Support, Social Media, Software Marketing, Strategic Marketing, Strategic Partnerships, Strategic Planning, Strategy, Supply Chain, Technical Marketing, Training, Vertical Marketing, and Web Marketing -
Account Manager | Senior Consultant (Sales | Supervisor | Account Service | Marketing)Richard Weiner Inc. 1984 - 1986Greater New York City AreaMajor public relations firm.► Served on account team that managed public relations for Atari, Epyx, Milliken, Smith Corona, General Foods, Bristol-Myers, Phillip Morris, and Mattel.► Wrote and placed press releases, placed articles, arranged press tours, and placed video news releases (VNRs).► Interacted with customers and prospects to get clear voice of the customer feedback and develop appropriate sales efforts and messaging.► Analyzed and prioritized opportunities based on market potential, customer feedback, feasibility/usability and return on investment.► Represented the business through participation in industry associations as necessary.► Supported lead generation, digital marketing, strategic planning, corporate communications, program management utilizing a proven track record of business development/lead generation.► Served as a business driver with a marketplace focus, prioritizing my actions to formulate a career sales/account management strategy.► Articulated a compelling, inspired, relatable persona who built loyal relationships with prospects and customers.► Developed and delivered presentations to a wide variety of audiences. ► Employed proven managerial skills in dealing with several product lines and diverse team members.► Employed excellent communication skills, both verbal and written.► Utilized deep working knowledge of marketing dynamics, and the markets, products, customers, and competitors of our various clients.
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Publicist (Public Relations | Marketing | Media Relations)Robert Marston And Associates, Inc. 1983 - 1984Greater New York City AreaLeading publicity firm serving multi-million dollar agency accounts including Levi-Strauss, Fisher Price Toys, American Paper Institute.► Wrote press releases and placed articles in national and global publications.► Arranged large-scale press tours.► Successfully placed Video News Releases (VNRs).► Employed excellent communication skills, both written and verbal.
Gail Snider Skills
Crm
Strategic Partnerships
Saas
Business Development
Lead Generation
Marketing Strategy
Erp
Social Media Marketing
Digital Marketing
Business Intelligence
Supply Chain Management
Competitive Analysis
Marketing
Online Marketing
Product Marketing
B2b Marketing
Sales Management
Business Planning
Advertising
Sales
B2b
Market Analysis
Content Management
Marketing Analysis
C++
Leadership
Management
B2c Marketing
Kpi Implementation
Microsoft Dynamics Erp
Web Marketing Strategy
Corporate Branding
Consumer Products
Investor Relations
Internet Marketing
Strategy
Strategic Planning
Integrated Marketing
Social Media
Microsoft Office
Oracle
Cross Functional Team Leadership
Cross Channel Marketing
Strategic Brand Positioning
Performance Measurement
Sales Leadership Training
Software Marketing
Strategic Marketing Consultancy
Vertical Marketing
C Suite Interaction
Professional Services
Analyst Relations
Applications Marketing
Customer Programs
Direct Mail Programs
Internal And External Communications
Technical Marketing
Gail Snider Education Details
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Journalism -
Parkway Central High School (Parkway School District)General
Frequently Asked Questions about Gail Snider
What is Gail Snider's role at the current company?
Gail Snider's current role is Fortune 500 B2B/B2C Marketing Vice President | Director - Marketing Strategy, Digital/Social Media Marketing, Software/Tech, Customer Relationship Management, Customer Experience, Lead Generation, Cloud Computing.
What is Gail Snider's email address?
Gail Snider's email address is gs****@****hoo.com
What is Gail Snider's direct phone number?
Gail Snider's direct phone number is +163677*****
What schools did Gail Snider attend?
Gail Snider attended University Of Missouri-Columbia, Parkway Central High School (Parkway School District).
What are some of Gail Snider's interests?
Gail Snider has interest in Economic Empowerment, Civil Rights And Social Action, Environment, Science And Technology, Human Rights, Arts And Culture.
What skills is Gail Snider known for?
Gail Snider has skills like Crm, Strategic Partnerships, Saas, Business Development, Lead Generation, Marketing Strategy, Erp, Social Media Marketing, Digital Marketing, Business Intelligence, Supply Chain Management, Competitive Analysis.
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