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With a versatile background spanning different departments in the fashion industry, I've leveraged my diverse experience to transition into strategy-focused roles. From merchandising and planning to ecommerce, I've honed my analytical and forecasting skills. Now, as a Senior Manager of Ecommerce Strategy at Tory Burch, I lead key initiatives, collaborating cross-functionally to drive business objectives. Let's connect to explore opportunities for innovative collaboration in fashion and beyond!
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Senior Manager Of Strategy, E-CommerceTory Burch Dec 2022 - PresentNew York, Ny, Us-Lead Tory Burch Ecommerce Strategic Initiatives -Manage all demand planning and KPI modeling -
Planning Manager, Global Tory SportTory Burch Jul 2021 - Dec 2022New York, Ny, Us
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Ecommerce PlannerTory Burch Jul 2020 - Jul 2021New York, Ny, Us
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Tory Burch Foundation Investment Committee MentorTory Burch Foundation Jul 2020 - PresentNew York, New York, Us -
Senior Planner - Wrtw & EcommerceRag & Bone Jan 2020 - Jul 2020New York, Ny, Us -
PlannerRag & Bone Mar 2019 - Jan 2020New York, Ny, Us
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Associate Planner, EcommerceRag & Bone Apr 2018 - Mar 2019New York, Ny, Us
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Assistant BuyerBloomingdale'S Feb 2018 - Apr 2018New York, Ny, Us -
Omni Junior MerchantBloomingdale'S Sep 2016 - Feb 2018New York, Ny, Us−Worked closely with site merchandising and marketing to chose featured products for email marketing, social media ads−Analyzed selling reports to identify sales trends and suggest reorders−Chose new product types and vendors to strategically develop merchandise assortment for stores and online−Keyed all purchase orders for both fashion and replenishment styles across product categories and channels-Worked with PR team on trunk shows and shoots with various magazines such as Glamour and Elle -Managed sample coordination and choose shot types for each product page
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Sales AssociateJ.Crew Jan 2016 - May 2016New York, New York, Us−Planned category assortments for sales floor and assisted with visual merchandising−Reviewed store sales and inventory trends to improve sales strategies for all product categories−Consistently top in sales by assisting customers with styling/purchases -
Digital Marketing InternSaks Fifth Avenue Jun 2015 - Aug 2015New York, Ny, Us−Collaborated with site merchandising team to plan layouts for landing pages, homepages, and special projects −Worked cross-functionally with marketing teams to drive category performance via SEO, SEM, Display, Social, Affiliate, and Mobile-Analyzed global e-commerce business opportunities and proposed tactical solutions to improve sales in ready to wear and shoes-Led project for company president identifying necessary innovations to create a more digitally integrated, modern brick and mortar experience -
Marketing & Pr InternModa22 Jan 2015 - May 2015Barcelona, Barcelona, Es−Worked with multiple emerging designers at Barcelona fashion incubator to help them develop strategies for launching and expanding new, sustainable brands −Managed the social media accounts, campaigns, and email marketing −Communicated with showrooms, stores, and bloggers across Europe to discover platforms for the designers to showcase their newest products −Assisted with public relations -
Licensing & Digital Services InternVera Wang Jun 2014 - Aug 2014Us−Managed contracts and product samples across Vera Wang's 14 licenses −Assisted the licensing team with vendor orders and product replenishment −Edited and updated Vera Wang's digital content including advertisements, social media, and the Vera Unveiled blog -
Bridal Production InternVera Wang Jun 2014 - Aug 2014Us−Reproduced the original wedding gowns in a timely manner before shipping them to the Vera Wang factories for manufacturing−Created new patterns and assisted with the sourcing of materials for and pricing of the gowns−Designed new production schedules and acted as a liaison between design, sales, and shipping
Gail Kelly Skills
Gail Kelly Education Details
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University Of Notre DameMarketing & Spanish -
Universitat Pompeu FabraInternational Business
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Stanton College Preparatory Scool
Frequently Asked Questions about Gail Kelly
What company does Gail Kelly work for?
Gail Kelly works for Tory Burch
What is Gail Kelly's role at the current company?
Gail Kelly's current role is Strategy and Planning at Tory Burch.
What is Gail Kelly's email address?
Gail Kelly's email address is ga****@****one.com
What is Gail Kelly's direct phone number?
Gail Kelly's direct phone number is +1 212-705*****
What schools did Gail Kelly attend?
Gail Kelly attended University Of Notre Dame, Universitat Pompeu Fabra, Stanton College Preparatory Scool.
What are some of Gail Kelly's interests?
Gail Kelly has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Poverty Alleviation, Animal Welfare, Arts And Culture.
What skills is Gail Kelly known for?
Gail Kelly has skills like Fashion, Marketing, Powerpoint, Merchandising, Microsoft Office, Leadership, Brand Licensing, Licensing, Microsoft Excel, Digital Marketing, Styling, E Commerce.
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