The Founder of Iraj Tea. A vision to develop a wellness tea brand, targeting different segments of health, wellbeing and fitness. I have researched and developed great tea blends and flavours, which are a gift of mother nature to help people enhance their immunity, anti-stress, energy booster, pre-workout drink in the purest form.

• Strategic planning, deployment and monitoring of key initiatives.• Ensure high levels of customer satisfaction, enhance market reputation by building relationships, consulting and liaising where required to ensure we meet or exceed our service promise.• Carrier performance, cost and utilization.• Ensure change processes are managed to minimise operational disruption/maximise employee engagement and ensure timely change adoption and acceptance of new practices and processes into all levels of the organisation.• Co-ordinate the Humes freight movements originating on the North Island.

Strategically building and maintaining an active social platform for greater involvement from current and new students, thus enabling the Masters in Business and Management school more interactive and visible internationally. This further helps bridge answering queries and questions for students and giving them the best available advice.

Its been a beautiful journey of 14 years. Being a dedicated player to become a proud captain of this young and energetic team the CC&FC Rugby section has ever produced. Having suffered from a number of injuries only made me come back way stronger. Sports is in my DNA and nothing can keep me away. The vision and the challenge that was taken over by the section is coming true and we look forward to greater heights in the coming years. Under my captaincy the team won the calcutta cup after 9 years in 2014 and has been winning all major tournaments ever since. I like to motivate my players showing them the good in their game. I believe the more one blames his team mates more he brings his team down. We should learn from our defeats and learn how to get back right on top. Knowing your weakness and covering up is the best way to victory.

Accountabilities :• Integral part of the business decision – making process to develop create insights and drive action plans for the Sales and Marketing team across India.• To enhance understanding of the market and the customer drivers and develop in-depth knowledge of the customers, cargo flow, competitor and industry trends. • Responsible for direction setting and market intelligence around products, pricing and placement Relay trades, working in close liaison with the company over crucial commercial matters.Commercial Accountabilities:• Direction settings for assigned traders• Market intel from all over India on products, price, and placements for RELAY trades.• Define growth / segmentation opportunities • Consolidation of customers and sales intelligence • Products feedback, development and market inputs to Pal Goods Transport.Supply Chain Management / Logistics :• Devising efficient logistics management system to ensure delivery of the goods / shipment as per commited timelines and cost.• Managing effective & efficient costing system resulting in cost reduction , business process and procedure for improving performances Techno Commercial Interactions:• Carrying out price negotiation / techno-commercial discussion with the vendor/contractor & contracting procedure Operations & Management:• To create value chain where logistics cost in minimized and Vehicle / Container utilization is maximized• To ensure that the empty container or the goods vehicle movement is avoided as it is a cost to the company• Evaluation and analysis of a location on the basis of cargo flow , container type and volumes• To discuss and assess the possibility of using different vendors for carrying out transportation in accordance to the service levels of the shipping line

• Recognised for the seamless contribution and handpicked for handling the PAN India Logistics by train• Started a new business in the company of Transit Mixer trucks for cement companies and handling their day to day trips and profit per trip.• Gave work to new agencies for growing business in different cities across India

Managed sponsors and events for all kind of sporting activities , • Managed the entertainment marketing department and conducted brand servicing for endorsements in India • Organized lifestyle events to specifically position major luxury brands such as Pantaloons, Satya Paul and Provogue• In-charge of the PR activities for various nightclubs and secured attendance of key socialites to launch parties for new restaurants and nightclubs• The main point of contact for organizing the launch of a new restaurant or lifestyle store and turning launch parties into commercial successes• Developed an Exhibition Manual to streamline the exhibition brand guidelines• Developed Brand Tracking Monitor & Print Ad Monitor for all categories• Conceptualized and executed the pre IPO Corporate Communication campaign – Phase 1• Created brand deck for all purposes which will be self sustaining and can be used by all the stakeholders and is independent of time - product features, core brand values, TG, brand cycle & product life cycle• Created an effective outdoor strategy manual for all the categories