• Built and executed long term strategies, including year and 3-year plans• Managed and led innovation activities, from discovering new opportunities until launch. Provided marketing support in TV, digital media, PR, working with varying demographic sectors.• Directed various consumer research projects, leading to opportunities that expanded the category.• Reported to and worked closely with upper management abroad, as well as working with many parties in Israel and abroad, such as trade, business, marking, factories (including importing activities), ad agencies, and logistics• Maintained annual marketing budget for the entire bakery department• Managed marketing interns, including training and supervision

• Developed and implemented Tivall brand's business strategy, including planning and executing long and short term projects.• Defined the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocated the budget accordingly. • Conducted analytical studies of the category and competing brands, presented analysis to management and used findings to build marketing plans.• Managed Tivall's digital channels - social media, recipe website - and supported different ad campaigns.

• Developed sales point commercial and marketing strategy• Marketing support from product development to launch and up until post-launch analysis• Researched sales, market shares, trends, product launches, and ad campaigns• Initiated operating procedures between trade and marketing teams• Managed budgets and sales targets for sales team