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I am an accomplished Head of Programmatic with a proven track record in leading teams, establishing successful departments, and driving exceptional results. At MobCo Media, I have been instrumental in revolutionizing our programmatic strategies and leveraging cutting-edge platforms to deliver outstanding campaigns. Here's how I have made a significant impact: 1. Established and led the XML and oRTB departments at MobCo Media, assembling a diverse team and elevating our programmatic capabilities.2. Demonstrated expertise across multiple platforms such as Adkernel, SmartHub, Adtelligent, Exoclick, RedSpark, ZeroPark, Adcash, and more, delivering exceptional results in CPC/CPM campaigns.3. Successfully merged the video department with the programmatic department, optimizing operations on platforms like Cedato, LKQD, FreeWheel, SpringServe, LimeLight, and others, ensuring client satisfaction.4. Forged strategic partnerships with major SSPs/DSPs including Pubmatic, Bidscube, Boldwin, Novoroll, Brightcom, and others, driving impactful CPM/CPV campaigns and leveraging their networks and technologies.5. Expanded my responsibilities to include managing a mobile performance and search monetization team, collaborating with platforms like Facebook, Google Shopping, MGID, Tonic, and partners such as Perion and Kelkoo, delivering successful CPI/CPA/CPL campaigns for our clients.I thrive on challenges and remain at the forefront of industry trends, ensuring that MobCo Media stays ahead in the dynamic world of programmatic advertising. I am passionate about leveraging my expertise to deliver exceptional campaigns, drive engagement, and deliver measurable growth for our clients.

As a Freelancer based in Tel Aviv, I specialize in delivering exceptional results through my expertise in Google Search, Google Shopping Ads, and Facebook advertising. My primary focus is on optimizing client campaigns and driving tangible outcomes.• Specialized Expertise: I possess in-depth knowledge of Google Search, Google Shopping Ads, and Facebook advertising. By leveraging my expertise, I craft targeted campaigns that yield optimum results for my clients.• Comprehensive Strategies: To maximize the impact of campaigns, I develop comprehensive marketing strategies. This involves conducting thorough competitor and keyword research to enhance targeting and maximize return on investment (ROI).• Tailored Marketing Solutions: Understanding that each client has unique objectives and target audiences, I build customized marketing strategies to align with their specific needs. By tailoring the approach, I ensure that my clients' goals are met effectively.• Stay Ahead of the Curve: The digital advertising landscape is constantly evolving. To remain at the forefront, I stay updated on industry trends and algorithm changes. By implementing cutting-edge advertising techniques, I can deliver outstanding results for my clients.• Data-Driven Optimization: I firmly believe in the power of data analysis and performance tracking. By closely monitoring campaign metrics and utilizing data-driven insights, I optimize campaigns to drive measurable growth and achieve outstanding outcomes.

As a Programmatic XML/RTB Manager at Explorads, I played a pivotal role in optimizing digital advertising campaigns and achieving consistent performance growth. I had the opportunity to manage a DSP OpenRTB Ad network, specializing in XML, mobile pop, and push ads. Here are some key highlights of my contributions:• Managed DSP OpenRTB Ad Network: Successfully overseeing a dynamic DSP OpenRTB Ad network for XML, mobile pop, and push ads, I consistently drove performance growth, enabling clients to achieve their advertising goals. • Diverse Business Models Expertise: Working extensively with various business models such as CPM, CPC, and CPV, I provided valuable consultation on platforms like PPC, PPV, Media Buy, Display, Facebook, and Mobile, empowering affiliates to maximize their advertising efforts and achieve optimal results. • Exceptional Affiliate Satisfaction: Prioritizing strong relationships, effective communication, and prompt response times, I fostered long-term partnerships with affiliates. Utilizing Skype as a reliable communication tool, I ensured seamless collaboration and unwavering support for affiliates throughout their advertising journey.

As a Marketing Coordinator at SQLink Group, I played a vital role in driving the success of high-tech employees through strategic marketing initiatives. With a focus on recruitment, account management, and brand promotion, I consistently delivered value and achieved measurable results.Key Contributions:• Recruitment Excellence: Managed end-to-end recruitment processes, ensuring the successful placement of highly skilled professionals. By leveraging my expertise in candidate sourcing, screening, and evaluation, I contributed to the growth of the company and the satisfaction of our clients.• Strategic Marketing: Developed and executed effective marketing strategies, which included creating compelling social media content and implementing targeted campaigns. By aligning these strategies with business objectives, I enhanced online engagement, increased brand awareness, and drove measurable results.• Account Management: Proactively managed client accounts, fostering strong relationships and ensuring client satisfaction. Through effective communication and a deep understanding of client needs, I provided personalized solutions and consistently delivered on expectations.• Team Collaboration: Collaborated closely with cross-functional teams, including sales, HR, and management, to align marketing efforts with company goals. By fostering a collaborative work environment, I promoted synergy and contributed to the overall success of the organization.

As a Sales Representative at Monadavi, I played a crucial role in driving the company's success by effectively engaging with leads and promoting our comprehensive range of wellness products. My commitment to excellence and ability to consistently meet and exceed sales goals made a significant impact on the overall performance of the organization.Key Contributions:• Proactively approached and engaged with incoming and outgoing leads, showcasing the unique benefits and value of our wellness products.• Demonstrated exceptional sales skills by consistently achieving and surpassing daily and weekly sales targets, contributing directly to the company's overall success and revenue growth. 🔸 Played a vital role in fostering a high-performance sales team by training new team members in sales techniques, product knowledge, and company processes. I facilitated their development and ensured alignment with the company's sales strategies and goals.• My time at Monadavi allowed me to hone my interpersonal and communication skills, enabling me to build strong relationships with customers and provide exceptional service. I thrived in a fast-paced environment and developed a deep understanding of the wellness industry.