Responsible for penetrating the brand in the US market [June 2018] as a direct-to-consumer brand. Spearheaded the brand & positioning development and oversee all branded initiatives. An integral part of the lead management team defining the business strategy. - Creatively developed and executed the brand's 8 million USD launch campaign alongside US marketing agency [OOH, digital media, influencer activations, in-store events], and oversee all ongoing marketing initiatives. - Strategy & development of new mobile-first website. Working alongside San Francisco-based design and development agency.- Concept development and execution of brand launch ad campaign and talent-led holiday ad campaign. OOH featured on billboards & subways across NYC; digital nationally.- Management of celeb talent endorsements and influencer activations [2M + followers] Management of social media activity [IG, YT, TW, FB] responsible for increasing the brands following from 0 to 43K in less than 5 months.- Lead spokesperson in interviews and Q&A panels. Ongoing management of US PR firm.

Built strategy for global expansion. Part of lead management team that secured a $35 million investment from private equity firm L Catterton [LVMH]. Managed global e-comm site, all brand marketing initiatives, and product design. - Strategy, design, and development of global e-commerce website, and management of all QA and usability tests.- Built product component and packaging design language including the brand's first-ever mold [trips to China to oversee production]. Oversee all product design and production.- Managed all marketing elements for monthly product launches [brochures, POD displays, digital campaigns].- Managed major productions [global beauty campaign shoots, full-scale video production shoots, product shoots].- Maximized customer shopping experience through the development of key premium products that enhance the experience.

The fourth member and marketing manager at UPRIGHT Technologies [manufactures and sells the UPRIGHT posture trainer, sold in all Apple stores across the US]. Responsible for developing & launching the brand from the early stages of prototyping and all the way onto the shelves of Apple & Best Buy globally. - Strategically developed and managed online PPC campaigns which were responsible for 60% of the product sales.- Developed the brand book and design of the UPRIGHT device and packaging.- Managed development of the mobile application - wrote initial PRD and managed the UI/UX and development teams. - Led website development [strategy, creative, design, and funnel optimization].- Developed key marketing materials [video trailers, photoshoots, testimonial videos, brochures, pitch presentations].- Managed North America PR agency and served as brand spokesperson during press tours.- Planned and executed major industry conferences such as CES [Las Vegas], Engaget [NYC], and Wearable Technologies [SF].

Overall responsibility was to create effective promotional programs for Warner Bros. to help launch and enhance entertainment franchises. Pitched brand for promotional tie-ins with Warner Bros. Theatrical, Warner Bros. Home Video, and Warner Bros. Interactive Entertainment content. - Read Warner Bros. scripts; test-trailed WBIE games. Researched past promotions and brain-stormed appropriate brands that may be interested in a tie-in for the specific material. - Closed co-promotional deals, such as between Warner Bros. Theatrical and Snyder's of Hanover. - Worked alongside both brands in creating a co-promotional program.Attended important industry events (such as the E3 conference), and researched potential and existing clients.

Overall responsibility was to manage clients' public relations as well as coordinate and attend clients' events. - Planned and worked celebrity and athlete red carpet events such as the Lakers-all-access event, and the Will.i.am TRANS4M Boyle Heights charity event. Drafted and released press kits.