Gala Batsishcha Email & Phone Number

Poland

Specialize in conducting customer needs analysis within the healthcare domain, supporting the business analysis phase of healthcare projects. I assist sales teams and RFP owners in developing strategies to maximize deal closure probability and success. My role includes participating in internal and external negotiations, processing requests, and creating essential documents.I have a strong focus on ensuring compliance with HIPAA, GDPR, medical device regulations, EHR integrations, and AI solutions, as well as applying WCAG standards and Section 508 to meet accessibility legislation. Additionally, I aim to develop a comprehensive knowledge database at the company level to enhance competencies and improve overall understanding within the healthcare domain. I also create and deliver training programs tailored to the healthcare sector.

Take accountability for the compliance of medical communication and all promotional materials, regulatory, medical information and processes to relevant local regulations, Code of Conduct and SOPs on country level.Provide medical input and strategy for Upjohn (Viatris) products (cardio, neuro, CNS, man health) and identify partnering opportunities.Establish and develop medical communication with KOLs. Plan and execute the respective KOL strategy at country level. Provide medical input towards the brand license updates and renewals.Responsible for creation, review and certification of assigned content material development (cardio, neuro, CNS, women and man health) for medical education, medical communication, publications, presentations.

Take accountability for the compliance of medical communication and promotional material, product quality, regulatory, medical information and processes to relevant regulations and Pfizer SOPs on country level as Country Medical Manager.Provide medical input towards the all brand license updates and renewals.Responsible for creation, review and certification of assigned brand-related content material development for medical education, medical communication, publications, presentations.Participate in Strategic Planning Process to provide insight, expertise and medical support to the business; Ensures processes and procedures within medical are continuously reviewed and updated to meet current and future business needs.Drive quality management, compliance, inspection readiness, process improvements, local policies creation and oversight needed to ensure high quality performance of Pfizer Country Medical Operations. Responsible for collecting, recording, classifying, archiving of medical information enquires and ensure the high quality of scientific and medical information provided to customers.KOL profiling and mapping, KOL engagement planning. KOL insight collection. Provide medical support and guidance to ensure the commercial objectives of each medicine.Provides scientific input to the Market Access strategies and tactics, takes the lead on drafting and final writing and preparation of justification documents to MoH (oncology, hospital, anti-infectives).Drive medical digital e-activities for efficient delivery of information and collaborate on implementation of multichannel communications with commercial in Anti-infective Area, cardiovascular area, dementia etc.Provide medical expertise, insights, content creation for regional project Center of Excellence.

Develop and execute medical strategy for supporting country strategic goals.Provide medical guidance and input to commercial and regulatory in support of key product maintenance activities and product defense.Provide review and medical input into promotional materials.Provide and execute scientific driven discussions with customers for non promotional information.Initiate and execute medical access communication with key stakeholders.

Overall responsibility for promotion and marketing oncology group of products, including responsibilities for achievement of Business Unit targets and ensuring that the Roche oncology planning process is carried out thoroughly and on time.Leadership, management and coordination responsibilities for BU employees (7 people) and activities. Overall responsibility for onco BU, professional development, preparation of cycle meetings, setting KPIs, evaluation of work quality on regular basis.Key messages support by scientific info. Preparation presentations, promo materials for FF. KOLs mapping and management.Representing onco Unit at external events.Biosimilar Team Management, member of Global Team, global strategy implementation, education of internal and external stakeholders.Driving registration plan. Prelaunch and Launching new oncology products and indications.Hiring people.

Creation marketing strategies of the products, brand plans (Rx-cardio, urology, antifungals, anti-infectives, OTC portfolio - NSAIDs, anti-allergic, antifungal). Lead and manage all activities of the marketing department. Establish budget, propose necessary investments and monitor expenses. Key messages, promotional materials and activities, creation FF presentations, monitoring effectiveness. KOL mapping, development.Creation OTC plan of promotion (TV, radio, metro, internet, articles, POS-materials), approval in the MoH, interaction with agencies, monitoring efficacy and plan of implementation.Planning and forecasting.FF training. Hiring and management of 2-3 product managers.

Duty as a medical doctor/endocrinologist. Hand-on experience in management patients with diabetes mellitus and other endocrine pathology in polyclinic and hospital.