Highly selective, world-class training program for outstanding founders, leaders, and innovators who want to become top startup CEOs.

• Collected user feedback, analyzed and product managed executive-level portfolio management tool across BUs; interviewed <30 senior stakeholders including Directors, Portfolio Managers, VPs and SVPs to uncover new insights • Defined business requirements, user-stories and wireframes to ensure ease of use while considering edge scenarios; worked with engineering to implement recommendations

BetterHealth is a platform that connects physicians and patients to make data-driven decisions to reduce side-effects and increase treatment effectiveness, focusing on ADHD and ADD patients• Conducted in depth product-market fit and user research, and worked with engineers to develop an MVP• Collected requirements of users and stakeholders ensuring product meets needs while creating infrastructure to scale• Zell Fellow for entrepreneurs – elite venture development program; Selected as a Member Company at MATTER – Chicago’s leading healthcare startup incubator; Resident at The Garage – Northwestern’s innovation hub

• Founded marketing department, recruited and led team of 5 direct-reports (2 FTP, 3 interns) to form and execute first ever multichannel strategy, including digital, traditional, social media, and direct marketing; devised rebranding aimed at targeting untapped segments, mainly millennials• Enhanced product’s user experience through building a new website from development to rollout and launch, wrote user stories, orchestrated UI designer and developer and utilized consumer insights while monitoring; designed newsletter (5,000+ readership)• Boosted online exposure KPI by 600%; managed social media channels (Facebook, YouTube, Twitter) and web-based advertising campaigns (Facebook Ads, Google AdWords), and optimized audience reach through analytics• Led experiential marketing KPI growth of 50% by initiating events targeting millennials, establishing partnerships and negotiating with suppliers to maximize budget and reach 21,000+ organic impressions and 350+ attendees per event; directed cross-division collaboration with strategic partnerships department to create marketing materials• Wrote press releases for WSJ, NY Times, ABC News and other media outlets; tripled media coverage and increased citations to 15 languages by creating cooperation and leveraging relationships with media • Briefed senior government officials and initiated parliament discussions, doubling meetings with policymakers; organized annual 200-person international conference for policymakers and key stakeholders

• Conducted data-driven research, analyzed results, led working sessions with parliament members, and presented policy recommendations on social and economic issues such as education, healthcare, and LGBT rights• Passed bill protecting domestic violence victims by building coalition of Ministry of Justice and 6 parliament members• Supervised primary campaign for party (youngest member in position); solved quickly problem of low polls results, formulated strategy focusing on minority groups, increasing polls results by 150%

• Spearheaded effort to revise fundamental housing bill with 600 regulations defining Israel’s construction process; directed, guided and coordinated 45 parliament members, wrote key documents; impacted $300M reform budget

• Tzemach - promoting social involvement and equality, exposing high school students to socially responsible, liberal and pluralistic thought through structured dialogue with university students; Created vision and implemented it • Managed team of 20 directing over 200 volunteers• Expanded activity 300%, from 2 to 10 cities • Convinced educational decision-makers in Ministry of Education and city municipalities to support Tzemach and developed network of partnerships with municipalities, government offices and universities • Created tutorials, course outlines and educational activities to help volunteers guide the high school students; Lectured at Ministry of Education teachers’ seminar about the added value of non-orthodox teaching methods• Fundraised $70,000 through leading presentations about Tzemach for foundations’ and businesses’ senior executives

• Ran all Red Bull Israel’s $500,000 country-wide direct marketing and product demonstrations, overseeing team of 15 direct reports

2005 – 2006 Psychotechnical Instructor • Commanded and instructed 3 courses of 50 soldiers each in diagnostic interview skills2004 – 2005 Diagnostic Interviewer• Interviewed hundreds of prospective soldiers to match them to suitable positions for their military service