Marketing Manager
Current• Responsible for implementing sales & marketing initiatives for recapitalized aircraft manufacturer.Specific areas of focus include strategy and implementation, branding, messaging, press relations,advertising, collateral development, video production, website design, competitive analysis, customercommunications, and trade show/event management.• Responsible for annual customer appreciation/training event, hosting over 150 worldwide attendeesspanning four days, featuring educational/training sessions, nationally renowned speakers andentertainment.• Orchestrated 21-day promotional world tour for six aircraft and 26 participants, spanning eightcountries and 22 cities in anticipation of an industry defining aircraft product launch.• Initiated the redesign and implementation of comprehensive corporate rebranding program.• Dramatically increased market recognition, resulting in pre-launch orders in excess of $300 million.