I am officially retired from my full-time position at Harcum College.

A celebration of all things opera. Reviews of live opera performance, opera-related features, and interviews with artists industry professionals

I am responsible for a comprehensive and strategic communications and marketing program, including print and electronic communications. I supervise media and public relations, advertising, publications, and the College’s website and social media.Key Accomplishments:• Devised marketing plans to increase Open House attendance by 75% in 2014 and 2015—to historic levels—and raised total viable prospects by 59% (525 additional) while spending 15% less.• Spearheaded the 100th anniversary celebration planning; facilitated a fundraising gala and events, increasing annual fund contributions by 35% and donors by 65%, winning a CASE Circle of Excellence Award and a Main Line Gives Back Award, both in 2016.• Developed the first online media guide to inform prospective students and media contacts about staff and faculty to increase clippings by 25%.• Planned the website redesign to be mobile-ready and user friendly, yielding an 85.15% increase in sessions, 32.26% increase in mobile sessions, and an 80.87% increase in new users while reducing bounce rate.• Edited the college magazine to boost its impact and improved continuity, expanding readership 15%. • Recruited a graphic designer to ensure brand consistency and enhance curb appeal.• Committees: Chair of Harcum College’s Centennial Implementation Group and Steering Committee Appointee to the Middle States Reaccreditation Process

I reviewed live opera performance in New York and Philadelphia.

• Strengthened and extended High Center brand through creation of new marketing collateral, a more dynamic website, and overall strategy for first-time social media participation (blog, Twitter, Facebook, YouTube).• Worked to establish the High Center as a thought leader in family enterprising, developing new line of executive workshops and arranging speaking and teaching engagements for the executive director.• Orchestrated development of 15th Anniversary marketing collateral, cultivated media presence, and planned and organized anniversary events.• Organized 15th Anniversary membership campaign working with member volunteers, adding 15 new family businesses as members.• Designed and rolled out endowment fund-raising campaign to obtain $500K matching gift. • Dealt with current and prospective family business executives on confident matters of family dynamics in private and group consultations.• Taught executive workshops on social media literacy for B2B and B2C family business owners and C-level executives.• Designed and disseminated e-newsletters and established ListServ for idea exchange between Center members

• Directed launch and roll out of Alvernia’s university status in 2008 including a special event, publicity, and a multi-media advertising campaign including outdoor, print, radio, online, and web-based initiatives such as HTML emails and landing pages to capture metrics.• Planned and guided promotional campaign in celebration of Alvernia’s 50th anniversary—a year-long celebration from 2008-09—including all marketing collateral and advertising.• Developed new University magazine; first four-color, high-end alumni magazine in University’s 50-year history, winning two Hermes Awards.• Managed a brand audit and brand redevelopment to improve the “Alvernia experience” for all constituents.• Worked in tandem with community partners such as the Greater Reading Chamber to produce special events and launch initiatives such as the Non-Profit Roundtable for executives.• Launched integrated marketing to maximize use of marketing dollars.• Built a marketing/communications department; establishing roles and responsibilities for a team of five, receiving two commendations from president for team’s effectiveness.• Developed new suite of recruitment publications for graduate and undergraduate divisions.• Created communications/publicity plan for integrated anniversary/university status observance.• Managed audit and guiding redevelopment of website (in progress).• Developed photographic library for print and electronic communications.• Promoted and developed marketing collateral for the Annual Greater Reading Literary Festival at Alvernia, 2006-2008.• Managed a six-figure integrated marketing budget• Appointed to first class in managerial excellence course in 2009.

• Guided the development and implementation of the College’s year-long 100th anniversary celebration, including a two-year publicity campaign.• Reestablished College as a reliable and attractive source of news with regional media with the column/inch value of publicity exceeding $500,000 in 1999.• Established new connections in larger markets including national media.• Aggressively sought to establish College as a cultural hub in Central Pennsylvania for its lecture series and visual/ performing arts offerings.• Devised new marketing communications to promote cultural affairs.• Coordinated market research for the College’s strategic planning initiatives including new majors and sports initiatives.• Extensively researched and promoted faculty initiatives to cultivate an atmosphere of trust and cooperation between administration and faculty