Hook & Sonder is a California-based marketing and management company that operates in two divisions – a marketing consultancy for small businesses and an editing/branding firm for independently published authors.-Spearhead operations at Hook & Sonder, a boutique marketing consultancy, driving growth for emerging businesses and bespoke branding solutions for independent authors. -Orchestrate transformative branding initiatives, revitalizing client brand presence, enriching service portfolios, and refining sales tactics for enhanced market impact. -Deliver expert guidance in market trends and digital optimization, elevating client visibility through targeted website content enhancement and implementing best-practice SEO strategies.

Following the acquisition of SADA by Core BTS, a leading IT consultancy at the forefront of digital transformation, there was a swift elevation to the role of Marketing Director. This position entailed driving strategic marketing initiatives that markedly boosted demand generation and contributed to the evolution of service offerings.- Directed a versatile team, steering integrated marketing strategies across campaign management, events, digital marketing, and inside sales, cultivating a unified marketing approach. - Led team in orchestrating strategic partnerships and offer campaigns that realized substantial revenue growth ($14.3M in 2021, $17.4M in 2022). Strategically deployed Account-Based Marketing, resulting in a 67% increase in revenue and expedited marketing-led deal closures by 18%, surpassing sales-generated benchmarks.- Developed pivotal marketing relationships with Microsoft and Cisco leading to Core BTS being recognized as one of the top US partners. Managed and executed a joint marketing budget of over $500K, optimizing investment impact and accountability through strategic reporting and allocation.- Instrumental in enhancing Core's CRM integration and analytics, directing a team in the launch of a high-traffic web platform that attracted an average of 27k monthly US visitors. This initiative heightened online engagement while improving digital revenue tracking and contributed to a significant 28% increase in lead conversion rates.- Guided a dedicated team in creating and developing compelling client stories and testimonials, highlighting the transformative solutions provided by Core BTS. These narratives, showcasing customer success, were instrumental in submissions to Microsoft and Cisco, culminating in prestigious awards for Core BTS. Recognitions included 'Azure Expert MSP', 'MSUS Partner for Azure' in 2019 and 2022, and 'Cisco Partner of the Year' across various categories.

Joined Core BTS as part of the acquisition of the Microsoft Business Unit of SADA Systems.

At SADA Systems, as the Senior Manager of Marketing for the Microsoft business unit, I guided the marketing strategy and execution in alignment with Microsoft's partnership objectives. This role was crucial in boosting the lead generation efforts and overall marketing performance. My tenure saw the successful transition of SADA's Microsoft business unit into Core BTS.- Successfully led SADA's Microsoft business unit's marketing strategy and execution, contributing to its growth and eventual acquisition by Core BTS. - Effectively managed the partnership with Microsoft's marketing team, crafting aligned quarterly marketing plans that complemented Microsoft’s initiatives and investment, exceeding Microsoft’s ROI expectations of 25:1.- Drove a 15% quarterly increase in Marketing Qualified Leads (MQLs) by collaborating with GTM stakeholders on targeted messaging and campaigns.- Oversaw the creation of key marketing materials, including sales decks, data sheets, and white papers, enhancing lead acquisition and streamlining sales processes.- Crafted demand generation strategies, developed new service offerings, and established partner marketing alliances, significantly advancing sales enablement.

As a marketing professional at Curtiss-Wright, a recognized leader in high-performance engineering, I played a pivotal role in enhancing the market presence of our diverse product lines. My responsibilities included overseeing the development of impactful marketing materials, collaborating with Product Management to refine messaging, and employing competitive intelligence to empower sales strategies. - Oversaw the development of marketing materials for multiple product lines, significantly enhancing the visibility and appeal of the company’s diverse portfolio.- Collaborated with the integrated marketing team to elevate Curtiss-Wright's product visibility, contributing to features in industry publications, showcasing solutions at trade events, and enhancing engagement through targeted email campaigns.- Collaborated with the Product Management team to refine market messaging and conducted intensive market research to implement competitive intelligence tools, markedly empowering the sales team with strategic insights. - Crafted compelling client success narratives showcasing the transformative impact of Curtiss-Wright's products, bolstering customer trust and highlighting the practical value of our solutions in real-world applications.

Cipia, formerly known as Eyesight Technologies, is a leading provider of driver monitoring software for the automotive industry. During my consultancy with Cipia, I utilized my expertise in sales and marketing to enhance the positioning and outreach of their gesture recognition products. -Provided strategic sales and marketing consultancy for Cipia products, enhancing market positioning and outreach efficiency.-Enhanced the retailer onboarding program by traveling to multiple retail locations, delivering tailored training sessions, gathering frontline insights, and communicating actionable feedback to Cipia, which significantly improved product representation and retailer engagement strategies.

At Microsoft, I was integral to the marketing team for Azure Site Recovery, a business continuity and disaster recovery service, during a key period that included the strategic acquisition of InMage. This acquisition bolstered Microsoft's cloud-based disaster recovery capabilities. In my role, I managed marketing projects to promote sales and increase Azure consumption.-Recognized as the subject matter expert on Azure Site Recovery (ASR), taking a central role in developing its product value propositions, strategic positioning, and messaging.-Collaborated with the integrated marketing team to orchestrate comprehensive marketing campaigns to Azure clients and partners, significantly boosting ASR adoption and helping secure key partnerships for Azure.-Orchestrated the design and implementation of training programs for sales leadership, focusing on ASR’s value propositions and technological nuances, resulting in a remarkable 25% month-over-month increase in ASR usage over five consecutive quarters. -Spearheaded a cross-functional project that played a crucial role in placing ASR in Gartner’s Disaster Recovery Magic Quadrant, achieving a notable position in the Leaders quadrant and amplifying the product's industry standing.-Collaborated closely with the product team to develop marketing messages and campaigns for Scout, InMage’s DR software, which evolved into Azure Site Recovery, and crafted sales strategies that notably increased monthly leads, complemented by initiating webinars to boost customer engagement.

- Worked on the launch for a new InMage product- Worked integrating an e-commerce solution into company's website to coincide with launch of new software product.

SS/L (Now Maxar) is leader in satellite and spacecraft system design and manufacturing, my role in Quality Assurance was pivotal in guiding the manufacturing process to successful completion. I ensured the utmost quality and precision, directly impacting the timely delivery of satellites.• Championed quality initiatives, leading to the fulfillment of critical project milestones, and maintained stringent deadlines for satellite delivery to launch facilities.• Applied specialized technical knowledge to fortify quality control measures, collaborating seamlessly with interdisciplinary teams and clients to uphold safety and enhance operational efficiency.