- lead BUILD Program for SPGI - Advise partners how to grow their partnership with IBM - Go-to-Market and/or Marketing. - Activating Demand Generation Marketing Programs- - Scope: cross brands - System, Security, Data, AI and Automation. - Engage and enable partners around Build on IBM / Resell IBM Software & Systems with My Digital, Solution kits, Marketing programs.

- Establishing Marketing Plans driven data and growth programs - Field and success campaign management in Automation Data and AI - First of a kind 'client experience development' for conventions, events and digital interfaces - Cultivating partnerships with communities, distribution and ecosystem

- Business Development for Israeli's Independent Solution Vendors and Hi tech companies - Developed Banking and Financial Markets Portfolio with tens of million revenue growth -Developed Joint Value Propositions with selected startups enabling their reach to global market- Paved rout to Markets: US, Europe ( UK, Germany ), AP (Japan, Singapore, China, India )- Interlocks with FSS Industry leaders, client executives i.e Citi, Barclays, Bank of China, BoA, NBG - Alliance Management, agreements, branding, marketing planning, success stories testimonials -Team: Managing in collaboration an extended team located in Germany, UK, US

IBM Forum (Today: IBM Client Center ) - Business Analysis, Planning and Execution of new ‘Value Added’ services for business partners - Established solid partners’ network generating new revenue to IBM - Overachieved IBM Forum operational metrics. Award: No 1 in Europe year after year. Community Relations (Today: citizenship) - Developed and Managed the community relations activities in IBM Israel - KidSmart project - a flagship project in peripheries in collaboration with Ministry of Education

- Knowledge Management, e-learning services: pre-sale, consulting & project management - Developed and executed KM Campaign - This campaign Won the IMC 2003 competition - Part of development team of community relation program - Kids for Kids- Lecturer in open university - HR course and Business Management for BA degree

Organization Research in Tel Aviv Institute for Strategic Business Research and Groups' facilitator in Open University management courses.

Management Role