AMAZON ADVERTISING MANAGERExperienced Amazon PPC Advertising Manager with over 7 years of experience. SEO Listing Optimizer and Amazon Account Manager. Moreover, analytic driven, skilled to run the marketing plan accurately and efficiently at high level of performance.I have worked with businesses of different sizes and industries, 6,7, and 8 figure where I have taken the role of E-commerce Manager Operations and been responsible to optimize over 100 listings increasing directly the business revenue.
SKILLS
-Amazon Advertising Certified Google Ads CertifiedHelium10 CertifiedMeeting LeaderROAS ACOS TACOS PlannerBid OptimizationKeyword Research Excel Intermediate LevelEXPERIENCEAmazon Sponsored ProductsAmazon Sponsored BrandsAmazon DSP / Sponsored DisplayJumpStart / Launch ProductContent - SEO Listing OptmizationMerchandising PlanningRESPONSABILITIES • Daily optimization of Amazon advertising campaigns•Created diverse and profitable advertising campaigns across various platforms including Amazon, eBay, Walmart.•Manage PPC bids across 3000+ products to achieve RoAS, TACoS, and revenue goals.•Oversee marketplace advertising across various platforms including: Amazon Sponsored Products (SPAs), Sponsored Brands(SBs), Sponsored Displays (SDs), and eBay Promoted Listings.•Provide marketing potential and opportunities for new product ideas across 3 different divisions.• Set and optimize budget and ROAS targets by product/campaign• A/B test different strategies and ads to maximize results for the client• Keep up-to-date with new strategies and initiatives in the industry• Perform keyword research to identify high-potential, converting keywords• Develop high-level sales and advertising strategies• Evaluate data and create reports on key metrics through Excel and various web interfaces