Galina Ivanova Email & Phone Number

San Francisco, Ca, Us

New York, Ny, Us

Owning renewals, growth and overall experience with the WeWork platform for Verizon, Indeed, IAC Group, Viacom and SAS. Resulted in significant increase of the Annual Contract Value (ACV) and Contract Terms across renewals and new business.

Luxembourg, Grand Duchy Of Luxembourg, Lu

Responsible for driving recurring revenue from Viber’s B2B offerings from the largest agencies and direct clients (brands) across the CEE region. Launched Viber advertising business in the region. Innovated legacy product for optimal revenue growth and client adoption. Resulted in $300,000 in new repeatable business.Agency Business: Negotiated and signed regional framework agreements and exclusive reseller partnerships for Viber advertising inventory with McCann, Publicis, OMD, Dentsu Aegis, MindShare, Direct Media, Think Digital, Adaptive Media.Acquired Publicis, Dentsu Aegis and OMD as new regional agency clients.Brand Business: Negotiated and signed annual campaign contracts directly with Chief Marketing Officers Acquired new brand clients such as Visa and MasterCard and up-sold them with B2B offerings, resulted in $150,000 net new revenue.

Amsterdam, North Holland, Nl

 Functioning as a “business owner” of the Ralph Lauren account, and responsible for overall account health and growth, through working closely with Product team.  Managing and growing INDG reseller partnership with British Telecom by educating their team on INDG Product Roadmaps and being INDG Subject Matter Expert during pre-sales and sales initiatives. Expanding INDG US business by driving the sales process with key prospects such as Crate & Barrel, Black & Decker, as well as new re-seller partnerships.

New York, New York, Us

 Was responsible for the global Microsoft business as a part of AppNexus Tier 1 Account team (“Team Microsoft”). Functioned as a “business owner” of MSN.com, XBOX and MS Casual Games, and implemented new AppNexus technologies and monetization strategies. Managed a portfolio of 2 million dollars in annual revenue comprised of key US publishers such as Bloomberg, XO Group, TWC, YP, as well as all of the EMEA clients such as The Telegraph, Hearst International, Orange, LastMinute and Softonic. Identified and executed new business opportunities. Promoted Yieldex value and adoption among senior level stakeholders.

New York, Ny, Us

• Closed new software and services business for $500K+ over performing quarterly targets• Developed and grew sales opportunities with large size companies such as ABC, ESPN, Tribune, Viacom, Martha Stewart, Transcontinental Media as well as fast growing pure digital mid-size publishers and agency.

New York, Ny, Us

• Managed and retained client portfolio of $1.7 million, including key accounts such as TWC, A&E Networks, Yellow Pages Canada and Scholastic. • Identified and closed $200K+ of new business opportunities such as Operative.One enterprise software licensing up-sells, ad trafficking, campaign management, technology enabled services and consultancy projects around ad tech stack optimization. • Consulted with clients on Operative.one product functionality and overall business outcomes as well as integrations and best practices with SFDC, DFP, FreeWheel, DMP's and invoicing systems.• Helped build ROI analysis and success metrics from Operative services• Approved and managed contract execution, change orders and overall project success within Operative Software and Services divisions

• Established connections and interviewed NYC people of importance in finance, fashion and entertainment business • Wrote articles about NYC cultural, art, social and economic events

New York, New York, Us

Business development for BFM Sales Department

As an entrepreneur, established a company for import and distribution of female apparel in NYC.• Introduced clothing labels to US market and placed them in NYC boutiques• Organized import and logistics: air cargo, duties estimate, customs release and delivery • Established Cash-on-Delivery payment with clients; estimated margins, negotiated pricing, delivery dates and discounts • Prepared pro-formas, invoices and inventory reports• Positioned and displayed merchandise within retail spacesestimate margins, negotiate pricing, delivery dates and discounts

Tribune Broadcasting is one of the five largest media companies with a portfolio including Chicago Tribune, LA Times and WPIX TV Station. Assisted the Sales Department team with client services, new accounts’ research, and special project execution.• Worked with Account Executives building sales plans and new proposals, conducted online research and maintained the department software and records• Operated with the traffic software, Wide Orbit, by pulling Direct Response logs, internal competitive analysis and weekly reports sent to Ad agencies and clients• Input and allocated advertising units upon clients’ request and according to inventory availability• Coordinated mailers sent to clients and agencies as WGN America’s promotional packages

Responsible for client relations, current and new business development with initiated revenue of 40,000 euro per year. Pitched new business by customizing marketing strategy and added values proposals. Supervised creative and editorial departments for delivering on negotiated features. Penetrated directly Balkans area distributors and included Moda in their media plans –as a result skipped ad agencies and sold ad contracts in euro, which has higher value than the Bulgarian currency. • Acquired high end labels such as Roccobarocco, Versace, Escada, Gianfranco Ferre, Guizeppe Zanotti, Vicini as accounts• Built media plans and scatter proposals for current and new accounts; negotiated price rates, positioning and product presentation • Solicited new business by establishing direct relationships with headquarters of Tulipano Nero Italy, distributor of Diesel, Rare and Nolita for Eastern Europe - and Digalakis Group - representative of LongChamp for Greece, Cyprus and Balkans• Grew existing accounts by selling and sponsoring campaigns such as “Become a Moda Supermodel” and Moda 10th Anniversary Gala Evening

Worked closely with Account managers on client service and project execution. • Coordinated advertising campaigns, press releases and product display for key clients, such as P&G and COTY• Facilitated paperwork and interaction with pre-print, editorial and styling departments associated with the media plans • Communicated with brand managers for final approval of advertising images prior to publishing• Prepared added values proposals such as column sponsorship, special product displays and awards for the magazine monthly contests• Organized Monroe Clothing Label first Ad campaign: brainstormed concepts with the designer, estimated and managed the budget of the campaign: negotiated models, photographer, make-up artist and hair stylist compensation• Researched prospective clients and generated cold calls and proposals for pitching new accounts

Determined and managed marketing strategy and annual budget for company’s three divisions: Designer fashion (Gianfranco Ferre, Zanotti, Vicini, Just Cavalli); Mustang Denim and Sport Mania chain stores. Maintained close communication with the represented brands area managers to facilitate their global marketing and PR strategy. Organized and managed company online presence and direct marketing. • Conducted media buying: negotiated advertising rates, added value packages and positioning• Established partnership with Coca Cola Bulgaria and sold Mustang Denim for 5000 euro for their campaign “Coca Cola Club”• Initiating barter agreement with Radio Fresh Bulgaria, which saved 2000 euro of the annual advertising budget.• Managed the creation of Sport Mania web site (chose web design company, negotiated price and monthly maintenance; coordinated photo shoots); updated the website on a daily and campaign basis• Negotiated Sport Mania sponsorships for leading surf clubs and as a result increased brand’s popularity within the target group• Organized interactive marketing campaigns: created clients databases and sent text messages for new collections, pre-sales and special online promotions• Prepared monthly reports for the Global Marketing and Advertising Departments of the brands represented by CMC Trade and assembled annual press books for each brand • Maintained close relationships with magazines’ editors for better brand and product presentation: sponsored fashion columns, organized collection pre-views, prepared press releases and selected samples for photo shoots

Ba, Advertising And Public Relations

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Ma, Mass Communications And Public Relations

Ba, Publishing