Pointer provides software outsource solutions for our customers, especially for complex projects where software meets hardware.

JustDo is the perfect solution for PMOs that combines Enterprise grade project management tools and SaaS ease of use, communication & collaboration features.

Owning the customers' entire journey from lead to successful, loyal, lifetime customers.Sonarax's ultrasonic solution is perfect for Person-to-person occasional and private money transfers, mobile payments to small and micro-merchants, proximity marketing in physical locations as well as embedded in broadcasts and much more.

Developed West's product strategy in China while expanding our existing customers' business. Worked closely with our customers, our Chinese partner and the West global team in APAC, EMEA and NA to deliver the strategy.Won a long term contract for reselling West’s Digital Media portfolio in China resulted in several Fortune 500 companies running multiple events in the first year.All of that made possible by achieving cooperation and trust with the Chinese team, and establishing cross-regional and inter-company work procedures to ensure effectively growing the business while delivering flawless service and experience to our global and local clients.

Led Customer Success post-sales and technical pre-sale for numerous strategic opportunities for Fortune 500 companies in the Finance, Pharma and Hi-Tech industries. Resulting in closing and expanding several multi-million deals while helping customers in their digital transformation journey.Tasked to grow InterCall’s Digital Media brand and business in EMEA. Mentored Sales overlays, Marketing and Operational services teams on the go-to-market strategy for the Digital Media portfolio, contributing to efficiency, customer success and business results.Highly involved in the business development side, worked with Intercall’s strategic partners to deliver joint value proposition to our customers and evaluated new potential partnerships.

West Unified Communication (formerly called Intercall) acquired Unisfair in 2011. Following the acquisition I continued working in product management through the product focus change from virtual events to webcasting.

Worked at the company’s HQ in the US, defining product strategy and roadmap. Improved customer retention by working with our top customers, during pre-sale, post-sale and ongoing project activities. Founded the Customer Advisory Board, which provided the company with direct customer feedback on its vision and future plans contributing to its success.Defined, initiated and managed a structured product management process, including ongoing requirement collection, evaluation, and prioritization with various stakeholders; handoff and ongoing tracking with R&D; release preparation and training and was responsible for the definition of several critical product components.

Built and managed a multi-national team product managers responsible for both inbound and outbound product management and product marketing for MIND’s flagship product line for real-time, prepaid and postpaid rating and billing for IP services.

Started as a software developer and system analyst, promoted to project manager and an IS consultant. Consulting to some of Israel’s largest organizations in selecting and implementing ERP and BI solutions.