- Lead, develop, implement, and manage communications & marketing strategies- Manage team of PR, graphic design, social media, and website professionals - Monitor/report on success of communications & marketing programs to ELT & Board of Directors - Plan & execute on campaigns to increase awareness about the BGU Canada and university (BGU) - Originate PR and marketing plans for national events including webinars, galas, and friends-raising- Coordinate strategy with American and other international associations & university personnel- Award winning storyteller with a knack for creating compelling digital narratives- Media relations & PR lead- Member of Executive Leadership Team- Currently leading brand refresh initiative and website rebranding

- Offer a full suite of communications services to clients in a variety of industries- Develop innovative strategies for brands seeking growth in social engagement & follower base- Award winning storyteller with a knack for creating compelling digital narratives- Social media & media relations leader with a proven record for growing a brand’s digital footprint- Develop & execute comprehensive & multi-faceted communication plans- Media & spokesperson trainer to C-Suite and ELT members - Media relations manager with strong industry connections & deep understanding of the media fieldConsulting & Freelance – Various- Author articles for several publications including CAA, Today’s Parent and Notable Life- Morning show news host 105.9 The Region (Tuesdays & Wednesdays)

- Led a team of talented PR, marketing, graphic design, production, social & digital professionals- Developed & managed media relations & marketing programs, plans & strategies - Oversaw client account management- Effectively managed projects, delivering positive results on time & within budget- Advisor on issues management, crisis communication & events- Media trainer to C-Suite clients- Producer of news conferences & product launches- Tracked & measured success of PR & marketing/adverting programs using a variety of metrics tools

- Spokesperson for all provincial & national lottery products- Helped to develop & maintain brand identity for a variety of lottery products- Author and advisor on cross-departmental communication plans - Media management, communications development, distribution & tracking - Author of monthly earned media analytics & special reports - Communications advisor on issues & events- Media trainer for employees at casino and slots facilities across Ontario- Producer & lead for lottery related news conferences

- Spokesperson for Canada’s first incentivized safe-driving app - Developed safe-driving campaign, media plan & tour to raise awareness about texting & driving- Developed, cultivated & managed media relations - Drafted, edited & distributed media relations news releases, key messages & advisories- Managed and maintained partnerships with key stakeholders and business partners- Wrote & edited internal newsletters- Produced foundation vision in video, images, website & copywriting

Shared personal & collective stories about the adventures of becoming & being a parent through blogging for Canada's top parenting magazine.

- Led newscasts as anchor for City News & City News Channel newscasts- Reported on top breaking news, politics, crime, legal & education stories - Generated news agency, police, public, conference & other source leads - Focused on each story’s characters in a unique storytelling style- Researched, wrote, interviewed & presented compelling news stories- Covered breaking news as an anchor in studio & as a reporter in the field- Refocused as stories evolved & changed - Filed reports for television, radio and online site

- Performed journalistic duties including reporting, writing, interviewing & producing- Captured moving, award-winning & human interest stories in a unique writing & storytelling style- Performed anchor duties for 24-hour news station- Communicated breaking news & headlines & performed talkbacks with anchors & guests - Anchored local morning news & morning national news breaks for Canada AM

- Hosted science-based flagship program- Conducted in-studio and satellite science-related interviews with various guests- Interacted with co-host while performing demonstrations- Hosted in-studio guests