James Gallardo Email and Phone Number

Data Engineering & Enablement

Office of the Chief Data Officer (OCDO)

- Managing independent financial advisory industry benchmarking research projects (Compensation & Staffing, Pricing & Profitability, and Adviser Technology studies)- Managing primary research studies of financial advisers and high net worth investors in support of thought leadership and content marketing initiatives. Research topics include: alternative investments, client profitability, ESG, holistic life planning, investment outsourcing, and M&A. - Collaborating with editorial team on data-driven print and online features including management of, adviser recruiting, independent broker-dealer and RIA rankings and databases- Contributing to Numbers Game blog

- Managed the NYT brand tracker, including questionnaire development, data collection, ways of working with the research agency, and reported key findings and recommendations across the company- Partnered with the consumer revenue, retention, brand and creative teams to help execute on company strategies to fuel subscription and retention efforts- Designed, implemented and analyzed qualitative/quantitative research projects for various marketing initiatives (The Daily podcast, NYT events etc.)

- Led the FT global brand tracker series of studies (GISTs), which include 10+ vertical market sector surveys (luxury, asset management, financial advisory, technology etc.)- Designed/coded survey questionnaires, and analyzing/interpreting/presenting actionable insights to clients worldwide- Developed custom ad effectiveness research projects in collaboration with clients- Analyzed and interpreted all syndicated surveys released and manage the release of these surveys worldwide- Worked with marketing team to develop customized RFP response decks to support the global advertising sales team needs

- Supported VP of Marketing and Executive Director of Research and Business Development in primary research projects for top management initiatives, advertising sales and circulation sales- Conducted in-depth competitive category analyses for advertising sales team using syndicated research studies- Analyzed digital property traffic data for Barrons.com and Barron’s mobile products- Led print and digital primary ad effectiveness and insights studies and established relationships with clients and agencies regarding performance data- Led research effort on new product initiatives (Alternatives Monthly Report)- Monitored and reported digital performance metrics for Barron's inaugural native advertising campaign

- Assisted in the quarterly monitoring and reporting of private equity fund-of-fund performance for institutional and high net-worth clients- Analyzed fund performance metrics and integrated results into firm marketing materials