Deliver Marketing Mix Model semiannually focused on enhancing marketing strategies to drive additional Credit Card Accounts, Credit Card Transactions, Bank Deposits, and Bank Accounts. Using statistical modeling, effectively interpret results to gain deep insights into customer behavior, campaign performance, and market trends, leading to significant business outcome growth.Deliver AI models that transform aggregate marketing data into user-level journeys converting on Citi’s main KPIs… Show more Deliver Marketing Mix Model semiannually focused on enhancing marketing strategies to drive additional Credit Card Accounts, Credit Card Transactions, Bank Deposits, and Bank Accounts. Using statistical modeling, effectively interpret results to gain deep insights into customer behavior, campaign performance, and market trends, leading to significant business outcome growth.Deliver AI models that transform aggregate marketing data into user-level journeys converting on Citi’s main KPIs including Credit Card Preference and Brand Reputation scores. Analyze ATL+BTL media by manipulating large data sets to understand what Digital/Non-Digital Media is most efficient.Perform market research analysis using qualitative/quantitative data from our Social Intelligence platform to analyze public sentiment towards Citi across social channels including Twitter, Facebook, Instagram, and Reddit. Acquire, organize, and validate marketing data monthly from Citi's media agency which feeds into multiple analytical engagements.Regularly work with key stakeholders to ensure data accuracy across media channels including SEM, Addressable/Linear/Connected TV, Email/Newsletters, Print, Out of Home, Digital Display/Video, and Digital Audio.Through respondent survey data, analyze the effect that Citi's campaigns have on key business metrics including Brand Favorability, Credit Card Cash Message Association, and Intent to Purchase Citi products. Present findings on a regular basis to key business stakeholders who leverage insights for future campaign planning.Supervise and mentor direct reports by providing guidance, feedback, and development opportunities to foster their professional growth and success. Show less

Managed internal data analyst and modeling teams to deliver integrated Marketing Mix Models 3x annually for CPG clients in the consumer health and food industry.Successfully reduced client engagement cycle by creating capacity plans to manage the team resources efficiently.Utilized primary client data and secondary data from search and social media avenues to accomplish client requests and identify marketing opportunities.Ran analysis using statistical software to… Show more Managed internal data analyst and modeling teams to deliver integrated Marketing Mix Models 3x annually for CPG clients in the consumer health and food industry.Successfully reduced client engagement cycle by creating capacity plans to manage the team resources efficiently.Utilized primary client data and secondary data from search and social media avenues to accomplish client requests and identify marketing opportunities.Ran analysis using statistical software to optimize clients’ future marketing strategies, resulting in ROI increases.Presented insights to clients that lead to actionable marketing decisions allowing for greater media performance. Show less

I acquired and validated client data on a weekly basis in order to implement into Neustar's custom data reporting UI.I've trained clients to use Neustar's custom UI in order to ensure that they understood and had comfort pulling data reports. One of the key objectives of the training's was to teach clients how to harness the full capabilities of analytical marketing to use in accomplishing their business goals.In order to pull large data sets, I worked with a team to craft a… Show more I acquired and validated client data on a weekly basis in order to implement into Neustar's custom data reporting UI.I've trained clients to use Neustar's custom UI in order to ensure that they understood and had comfort pulling data reports. One of the key objectives of the training's was to teach clients how to harness the full capabilities of analytical marketing to use in accomplishing their business goals.In order to pull large data sets, I worked with a team to craft a custom python script that allowed internal users to quickly pull client spend data. The code also re-formatted data into a quickly usable excel file that teams used to analyze client data. I regularly communicated with clients to keep the status of Neustar's projects moving forward. Additionally, my goal of client communication was to be a value-added and trusted advisor by helping impact my clients’ business through my analysis. Show less

While in this position, I assisted financial advisors with creating insightful content for the firm’s website as well as responded to all inquiries with a professional and friendly demeanor.I further assisted with knowledge sharing by leading and facilitating multiple online webinars with the purpose of educating financial advisors on how to better utilize the Investopedia platform. In addition to servicing the already existing advisor members, I followed through with leads to… Show more While in this position, I assisted financial advisors with creating insightful content for the firm’s website as well as responded to all inquiries with a professional and friendly demeanor.I further assisted with knowledge sharing by leading and facilitating multiple online webinars with the purpose of educating financial advisors on how to better utilize the Investopedia platform. In addition to servicing the already existing advisor members, I followed through with leads to acquire new financial professionals to add to Investopedia’s growing list of active advisors.I also kept constant contact with syndication partners including CNBC, MSN, Yahoo Finance, and Business Insider to share quality content and work towards increasing website traffic. Show less

Gained high level exposure to business information as it relates to data analytics.