Brand Manager Assistant
Supported the strategic and operational management of Loctite Super Attak and Pritt brands, helping to strengthen the brands’ market leadership and to implement a consistent communication strategy on both traditional and digital channels.Main activities:• strategic and operational brand management• brand promotions and Back to School campaign definition among different sales channels• brand performances (sell-in & sell-out) analysis and monitoring• profit&loss analysis• stock monitoring with SAP software• ATL and BTL communication activities coordination and implementation • direct relationship with creative agencies and external suppliers • collaboration with all the internal stakeholders in order to provide overall marketing support• implementation of international team’s inputs in local market.
