I'm an award-winning social media strategist and content creator, combining over 20 years of experience in digital storytelling with a deep passion for authentic brand engagement. Recognized by Ad-Age, the Emmys, the Shorty Awards, the Telly Awards, and the Webby Awards, my work stands at the intersection of creativity and impact.Core Area Of Focus- Food & Beverage Brands: I partner with brands committed to traditional farming, local sourcing, and clean, non-GMO ingredients. My strategies are designed to differentiate them from corporate giants, fostering consumer trust and lasting loyalty.- Outdoor Lifestyle & Recreation Brands: I craft high-impact social media strategies for brands that celebrate adventure and a love for the wild. From immersive storytelling to community-driven content, my approach deepens connections between brands and outdoor enthusiasts.Background & ExperienceMy career journey spans years of experience with both multinational food and beverage corporations and emerging startups or small brands. I’ve seen the inner workings of some of the world’s largest food & beverage companies, and, to be honest, I didn't always like what I saw—especially when it came to how they treated their consumers or operated their businesses. This exposure has shaped my professional worldview, solidifying a consumer-first perspective that drives my strategies. I’ve learned that many multinational corporations often operate with a consumer-last mindset, which only strengthens my commitment to ethical, organic, community-focused marketing.From launching Topo Chico’s digital presence in 2012 and steering its success through Coca-Cola’s acquisition, to developing engaging endomarketing content for Frito-Lay and introducing Costa Coffee to the U.S. market, I’ve developed a keen eye for storytelling that resonates. Collaborations with brands like Grady’s Cold Brew, Tia Lupita Foods, and Tender Belly Bacon have honed my ability to elevate brand stories that foster trust and loyalty.Adding Outdoor Adventure & Overland Travel To My FocusAs the social media landscape evolves, my focus has expanded. While food and beverage brands remain integral to my work, I’m channeling my expertise into outdoor adventure and overland travel. This shift reflects my personal belief in the transformative power of nature and the sense of unity that exploration brings.My commitment is to turn social media into more than just a marketing tool—it's about building communities through shared stories, adventures, and experiences that inspire.