Develop and promulgate the business mission and objectives as approved by the board by implementing the mission critical strategies, core values and philosophies for the executive team to carry out in their respective areas.Provide the leadership in steering the company to achieve its mandate from stockholders by reaching its revenue objectives and market position in the industry.Create value and sustained growth for the business by maintaining a healthy or leading market position while sustaining a positive financial bottom-line.Represent the company in all public events with high media exposure to create and sustain a strong presence in the minds of the public.Represent the company with fellow CEOs and Presidents in other business entities in the industry and across various industries.Ensure a cohesive working synergy among the executives for the company to grow and move forward as one entity.Provide regular corporate performance reports to the stockholder and the entire corporate family, providing the center point to rally its management and staff to making spirited performance levels and competitive position in the market.

Create, evaluate, implement and periodically revise the company's marketing and public relations plan.Write and administer the annual marketing budget.Develop marketing programs for new business and new productsPrepare and distribute press releases.Develop and maintain effective media contacts.Monitor industry events/news and distribute to appropriate internal staff.Supervise website development (creative input, writing content, implement changes).Identify and participate in various marketing venues/trade shows and other related events.Supervise all aspects of product and marketing

Manage and coordinate all marketing, advertising and Promotional staff and activitiesConduct market research to determine market requirements for existing and future productsAnalysis of customer research, current market conditions and competitor informationDevelop and implement marketing plans and projects for new and existing productsManage the productivity of the marketing plans and projectsMonitor, review and report on all marketing activity and resultsDetermine and manage the marketing budgetDeliver marketing activity within agreed budgetDevelop pricing strategyLiaison with media and advertising

Liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers and partner organisations;Communicating with target audiences and managing customer relationships;Sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications) or on the radio (depending on the organisation and the campaign);Arranging for the effective distribution of marketing materials;Maintaining and updating customer databases;Organising and attending events such as conferences, seminars, receptions and exhibitions;Sourcing and securing sponsorship;Conducting market research such as customer questionnaires and focus groups;Contributing to and developing marketing plans and strategies;Managing budgets;Evaluating marketing campaigns;Monitoring competitor activity;