Gal Shir is a designer and artist based in Tel Aviv, helping young brands define and develop their unique visual identity→ www.galshir.comThrough logo design, visual language, illustration, and art direction, Gal provides a fundamental package for young brands that haven't set their visual footprint yet, or, alternatively, a fresh makeover for established brands who want to look modern and attractive.Gal started his creative career as a designer, illustrator, and art director, working with several marketing agencies and startups in Tel Aviv. Being on the founding team of Lemonade (2016 to 2019), Gal created and developed the iconic brand and led the implementation of the visual identity through the product, marketing, and beyond.Over the last 15 years, Gal has moved between the spaces of design, art, entrepreneurship, illustration, product, and marketing. His work has gained massive exposure on social media, making him an influential person in the field. One of his major projects, Color Hunt, has become a leading resource for designers and artists with over 1 million monthly users.