We build,distribute & monetize OTT Apps & linear channelsIn ALL coding languages, across all platforms! With Castify, you can leverage revenue & reach across multiple platforms in little time and effort.

Artimedia, an AdTech company, provides innovative end-to-end video advertising solutions that help advertisers and publishers to achieve the greatest return on their digital video investments.A subsidiary of Artvision Singapore. established by investments of Oxley Holdings, a large public company.▪ Setup the site in Israel from the ground up: R&D, business development, marketing and sales, operations, and finance.▪ Formulate vision and strategy, business and work plans, goals, KPIs, raise funding and investments (NIS 70 M).▪ Manage and motivate a team to meet goals: hire, train, set goals, monitor managers and key contributors.▪ Lead business development: conduct market research, scout for opportunities and engage strategic clients (retail, industrial and financial companies, content websites and advertising agencies) and craft value propositions and close commercial deals.▪ Develop and build the marketing and sales strategy, resulting in significant sales growth whilst competing with the two media giants: Google - YouTube, and Facebook.▪ Co-formulate for some of our key accounts - banks, insurance companies, car importers, and food & beverage companies - their marketing and sales strategy.▪ Develop new video and digital technologies and products, as well as advanced platforms to process and analyze data, target audiences, & more.▪ Collaborate with the global HQ, report to the BOD of Artvision Singapore; work with the owners.▪ In 2020 was promoted to Chief Business Officer (CBO) of Artvision Singapore, in order to promote the global activities and penetrate new markets in additional countries.

▪ Provided strategic business and marketing consulting to a wide array of projects, VCs, local and international companies: communications, media, Adtech, The Ministry of Communications, Society of Authors, Composers and music publishers in Israel (Acum), the Sports Channel, Educational TV & more.▪ Blended my technological know-how with my commercial managerial experience to maximize business results for my clients.

A committee that integrates websites and advertising agencies in order to create a unified standard measurement of user activity across the various content websites.▪ Represented the local internet industry versus the commercial companies advertising online. ▪ Managed the committee, navigating between the different parties to reach agreement on mutual goals.▪ Established a unified standard metric to measure user activity, a forum that analyzed the activity of 30K users, similarly to how TV shows are rated.

▪ Formulated Yes’s strategy as a key player in the multi-channel TV market, acted as the liaison with Bezeq (parent company). ▪ Conducted business development, market research, identified needs and crafted value propositions to increase revenue.▪ Developed and launched the 1st PVR box( personal video recorder) in Israel – Yes Max and turned it into a significant component of Yes’s revenue stream and a good customer retention feature.▪ Co-developed and co-launched the Yes VOD service, greatly contributing to the bottom line.

A startup that developed a streamer gateway for the home consumer (B2C) and a technology to transmit data and video to the B2B sector.▪ Co-founded the company from ideation and market research, through formulating a business plan, and up to production and revenue of $15M annually. ▪ Managed business development activities, penetrated new markets, developed a distributers network in USA and Europe, and setup a subsidiary in the USA.

A startup around collaborative (multiple partners) project management in the construction industry.▪ Led the 1st round of fundraising, NIS 1.5 M, feasibility check, crafted a business and go-to-market plans.