In my transition to Triterra's Corporate Brand & Communications team, reporting directly to the CEO, I spearhead the organisation's CSR and ESG initiatives while fostering brand collaboration with external parties. My role focuses on aligning Triterra's corporate values with impactful social and sustainable efforts, while also strengthening our brand presence through strategic partnerships and communication strategies.

Triterra is a property developer based in Kuala Lumpur, Malaysia. Their maiden project is The MET Corporate Towers, the first Grade A stratified corporate office towers with world-class business facilities. The development is located in the heart of KL Metropolis, Mont' Kiara, a vibrant and upmarket neighborhood in Kuala Lumpur.As a valued member of the 3rd SPACE team, a unique retail concept by Triterra, I play a pivotal role in elevating brand visibility and fostering customer engagement. My responsibilities encompass driving brand awareness, attracting new tenants and patrons, and cultivating strong relationships with key stakeholders.

Sportsbyte Marketing is a sports marketing agency based in Subang Jaya, Malaysia. A sports marketing agency with the aim to create exceptional sports marketing campaigns and with tailor made sport sponsorship programmes. Helping brands reach their marketing and commercial goals using sports as an effective communication tool. Sport brings people together, wherever they are in the world. With passion, experience and enthusiasm, Sportsbyte Marketing helps make sports sponsorship dream a reality.ConsultancyStrategic Planning and ImplementationEvent Operations & DeliverySports Marketing & BrandingTechnical Administration & Support

A boutique digital agency dedicated to provide professional design, digital marketing, SEO and consultancy services to various brands and SMEs in Malaysia.Clients include PJ Rangers FC, PJ City FC, AirAsia Saiyan, TalentCorp, Jangsu and Sportsville Malaysia.ConsultancyCreative Thinking & ConceptualizationStrategic Planning and ImplementationEvent Operations & DeliveryDigital Marketing & BrandingSEO & Social MediaWeb Design & DevelopmentTechnical Administration & Support

A partly owned small startup that is dedicated to bring print and event solutions to professional football and sports club. Worked closely with stakeholders from FAM, MFL and professional clubs from Liga M1 to M4.ConsultancyStrategic Planning and ImplementationEvent Operations & DeliveryTechnical Administration & Support

A new startup with a bold vision to create social integration tools dedicated to making this world a better place, one football match at a time.SOCA LOCA is the brand name of our main product, a mobile application that aims to match football or futsal teams with new opponents and facilitate their play together. Its mission is to encourage more teams to play, fostering new friendships, bringing communities closer, and promoting an active and healthy lifestyle.As a pioneer of this startup, my main role is to design and lead the development of our products.Creative Thinking & ConceptualizationStrategic Planning and ImplementationWeb Design & DevelopmentTechnical Administration & Support

A professional football club based in Petaling Jaya, Selangor that competed in the Malaysian national football league. Founded in 2011, the club was formerly known as AirAsia Allstars FC before being rebranded in December 2016 as Petaling Jaya Rangers FC for the 2017 season onwards.• Provide and build strategic communication and relationship between the club and community.• Plan and execute the club's community programme finances and budgets for all grassroots and community projects.• Plan and design sponsorship plans for the club to grow and develop its grassroot programme.• Develop and manage club grassroots employments, including defining roles and responsibilities, developing and mentoring team members, and measuring performance.• Enhance the club’s profile internally and externally by working with the communications team to create and implement a strategy for growth.• Maintain strong partnerships with external internal and external stakeholders, football bodies including the Football Association of Malaysia and Local Football League.• Work closely with club's top management and reporting directly to the club's Deputy President.Highlights• Initiated PJ Rangers Junior Tryouts for U14 & U16• Team Manager for PJ Rangers Juniors competing in the KL Junior League

The national governing body of football in Malaysia responsible for organising the Malaysia national football team within the country. Main responsibilities including administrative support to our National Team(s) and international communications with associations and clubs.Other responsibilities include:• Provide administrative support to football bodies, including clubs, state FAs and federations on all matters including communications and international friendly matches.• Provide administrative support to top level management - Assistant General Secretary, General Secretary, EXCO Member & Coaches.• Communication liaison to peers, management, clubs and state Fas.• Prepare extensive reports and materials for internal and external meetings.• Manage calendar of activities; budgets and reports; confidential correspondence; complex and detailed itineraries, agendas and travel plans including hotel accommodations, airline reservations, local transportation and overseas meeting venues.Highlights:• Working Committee for the FIFA Congress Kuala Lumpur 2017 plan (which was later cancelled).• Project Manager for the FIFA Connect, a programme that helps member associations (MAs) register all their stakeholders in a systematic way and keep track of players, coaches and referees – wherever they are in the world. FIFA Connect was then rebranded to FAM MyPAS.• Assistant Team Manager for Malaysia National Under-19 in 2016.Football & Professional Team AdministrationCommunity Engagement and DevelopmentEvent ManagementStrategic Planning and Implementation

An event management company that specialised in Table Soccer and indoor sports and games. As the co-founder and Creative Director, my role includes to planning, developing and managing all advertising, marketing and promotions of table soccer in Malaysia.ConsultancyCreative Thinking & ConceptualizationStrategic Planning and ImplementationEvent Operations & DeliveryDigital Marketing & BrandingSEO & Social Media ManagementMarketing and Sponsorship

A startup digital marketing agency in Malaysia with its HQ from Singapore. Spent 3 months leading the social media unit to plan and execute social media campaigns for numerous clients. Improved social media campaign productivity by 20% and built strong relationship with our clients from major brands such as Kérastase Malaysia & SEGi University albeit a short stint.ConsultancyCreative Thinking & ConceptualizationStrategic Planning and ImplementationDigital Marketing & BrandingSEO & SEM

The AFC is the governing body of Asian football and one of the six Confederations making up FIFA. • Official Photographer for all AFC's official events.• Kick-start the internal Digital Asset Management project.• Draft official contracts and policies for stringers.• Assign and manage professional sports photographers from all over Asia.• Manage and assign photos for official editorial use.Highlights:• Project Manager for the AFC Asian Cup 2007™ official souvenir programme• Develop AFC’s social media transformation strategy.Project ManagementMedia ManagementStrategic Planning and ImplementationEvent Operations & DeliverySocial Media ManagementFootball Administration

A creative agency providing professional web & graphic design services to various SME’s and international brands in Malaysia. Working closely with a handful of freelance designers, we developed a great number of interactive websites for numerous SME clients.• Conceptualize and execute all creative jobs, whether it's online & offline artworks across different mediums and platforms in line with the creative brief• Design and develop with impactful creative illustrations, artwork and content in different mediums including but not limited to prints, outdoors and digital.• Develop branding and CI guidelines, ensuring consistency of it in all visuals and creative artworks• Design and develop websites using Content Management System (CMS) such as Mambo, Joomla, Wordpress• Host and manage websites using Plesk and CPanel• Excellent in operating necessary Adobe Creative Suite software and having strong understanding and knowledge in Branding, Arts & DesignHighlights:• Secured a contract in 2002 to develop a Flash Graphic User Interface (GUI) for a prototype Multimedia Payphone Terminal for a start-up company. • Pioneered the ‘Photo Retouching’ method for Estee Lauder Malaysia back in 2002, a trend which soon caught up with the rest of the brands from the beauty industry.ConsultancyCreative Thinking & ConceptualizationStrategic Planning and ImplementationEvent Operations & DeliveryWeb Design & DevelopmentTechnical Administration & Support

eGuide Malaysia Sdn Bhd was one of Malaysia's largest online business directories during the dotcom boom in the late 1990’s.Played an important role in developing sales & marketing collaterals to the sales and clients servicing team.Trained and lead a team of creative professionals in project execution which helped generated over RM150,000 in revenue within a short period of 6 months.ConsultancyCreative Thinking & ConceptualizationStrategic Planning and ImplementationTechnical Administration & Support

HICOM Communications Sdn Bhd is an I.T. solutions provider and a subsidiary of DRB-HICOM Group. Worked closely with the sales & marketing team to execute digital & multimedia strategies for clients. Started as a junior graphic designer, I was quickly promoted to a senior role after successfully completed several websites and for our clients such as DRB-HICOM Group, Alam Flora, HICOM-Gamuda and AirAsia.Was involved in the development of www.kkev.net - Kota Kemuning e-Village, possibly the first online community website in Malaysia back in 1999.Highlight:Co-developed the first website of Air Asia Sdn. Bhd. before it became AirAsia.com in 2001.ConsultancyCreative Thinking & ConceptualizationWeb Design & Development

My freelance part-time designing experience during my final year in college has proven to be useful after graduation. It immediately landed me an internship job with a post-production agency before joining them as full-time staff after graduation. Successfully carried out my tasks on computer graphic visualization, video-editing and have hands-on experience on event set-ups although it’s only for a brief period of time.ConsultancyCreative Thinking & ConceptualizationStrategic Planning and ImplementationEvent Operations & Delivery