•Plan, execute and analyze user acquisition strategies and funnels across performance UA channels focusing on TikTok, Facebook and Snapchat.•Conduct A/B tests to measure opportunities across new audiences groups, creatives, and placements.•Make optimization decisions to achieve campaign conversion, and return goals based on key KPIs: ROAS, Conversion Rate, Engagement metrics.•Discuss with global team about the results and planned actions•Develop improvement processes for internal UA management, analysis, and reporting, based on new learnings and insights.

In charge of creating, planning and executing content and social media marketing strategy cater to Yeprem's Middle Eastern & International markets.

Work closely with a portfolio of FMCG clients to prepare and execute Direct-to-Consumer marketing calendar including: In-store promotions POSM production & delivery in timely manner for new product launches and campaigns.  Sampling plans Street activationsManage all BTL promotional campaigns with clients.Work closely with client's media & PR agency to coordinate direct to consumer plans with ATL and digital plans.

• Prepare quarterly media buying plan: including ooh, digital, TV, radio, etc• Work closely with PR & Digital agencies to schedule PR plans and digital media strengthening activities and events. • Plan and execute PR events including product launch, media round tables, press conference, etc.• Plan quarterly marketing budget in line with company/product objectives. • Monitor campaigns by measuring results and report on effectiveness of marketing communications.