 Achieve growth and hit sales targets by successfully managing the sales team. Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence. Own recruiting, objectives setting, coaching and performance monitoring of sales representatives. Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs. Present sales, revenue and expenses reports and realistic forecasts to the management team. Identify emerging markets and market shifts while being fully aware of new products and competition status. Develop a sales strategy to achieve organizational sales goals and revenues. Delegate responsibility for customer accounts to sales personnel. Oversee the activities and performance of the sales team. Ensure sales team have the necessary resources to perform properly. Evaluate performance of sales staff. Provide feedback, support and coaching to the sales team. plan and direct sales team training. Investigate lost sales and customer accounts. Track, collate and interpret sales figures. Forecast annual, quarterly and monthly sales revenue. Generate timely sales reports. Develop pricing schedules and rates. Analyze data to identify sales opportunities. Develop promotional ideas and material. Cultivate effective business relationships with executive decision makers in key accounts. Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion program plans.