Full-service digital marketing firm - helping businesses with online sales growth and customer retention marketing via social media advertisements, search engine marketing, email/lifecycle marketing and reporting/analytics.

PrettyLitter brought me in to manage their email marketing channel. My responsibilities include:- Klaviyo Management – Manage all Email Vendor Relationships and Communications- Flow Management - Build out and manage the automated flows(Abandoned Cart(CartHook), Welcome, Winback, etc.)- Campaign Management: QA, Test, and Set-Up Weekly Promo/Content/Retention Emails- Creative Management - Ensure that any new creative requested is designed to meet the brand guidelines working with a freelance designer- List Hygiene - Ensure the data we receive is quality and that all bounces and unsubscribes are handled to ensure we don’t have any compliance issues- Provide Monthly Reports and Analysis for the Email Channel- Identify New Opportunities to Grow the Email Channel

hint® inc was in search of a professional email marketer to help build the foundation, grow and manage their email channel. I was brought in with the following responsibilities:- Klaviyo Management – Manage all Email Vendor Relationships and Communications- Flow Management - Build out and manage the automated flows(Abandoned Cart, Welcome, Winback, etc.)- Campaign Management: QA, Test, and Set-Up Weekly Promo/Content/Retention Emails- Testing and Optimization:o Develop testing strategy to improve defined KPIso Creative Testingo Subject Line Testo From Name Testingo Send Time/Day of Week Testing- List Hygiene - Ensure the data we receive is quality and that all bounces and unsubscribes are handled to ensure we don’t have any compliance issues- Provide Weekly and Monthly Reports and Analysis for the Email Channel- Identify New Opportunities to Grow the Email Channel and Better Monetize the Data Available to Us.

Kate Farms was looking to jump start their digital marketing initiatives and brought me in to help with their email marketing infrastructure, strategy and execution. My responsibilities were broken down into 2 phases and included:Phase 1:- Vetting and selecting an Email Service Provider(ESP) that would be able to accommodate their needs in both the short and long term- Setting up new ESP(Klaviyo) account based on Email Marketing best practices to ensure CAN-SPAM Compliance and Optimal Deliverability - Developing Strategy for Automated Flow Emails based on user segments and actions- Developing Strategy for Monthly Email Calendar - Cadence, Time of Day, Day of Week, Type of Email- Identifying and Developing Strategies to Support Key Customer Segments- Defining KPI’s and Benchmarks- Developing Weekly/Monthly Reporting and Channel Insights to Measure Channel Effectiveness and Growth - Assisting in Developing a Creative and Content Creation Process Specific to Email- Prioritizing Creative and Content Needs- Identifying Opportunities for Accelerated List Growth on Site (Pop-ups, Exit Intent, etc)- Identifying Additional Tools to Assist with Email Marketing GrowthPhase 2:- Email Vendor Management – Manage all Email Vendor Relationships and Communications- Flow Management - Built out and manage the automated flows that we decided to implement in our ESP. Welcome, Win Back, Abandoned Cart flows- Campaign Management: - QA, Test, and Set-Up Weekly Promo/Content/Retention Emails- Testing and Optimization Strategy and Execution- Assisted in Managing the Creative and Content Management Workflow- List Hygiene:- Provided Weekly and Monthly Reports and Analysis for the Email ChannelReporting and Analytics(Company Wide):- Built out comprehensive digital marketing dashboard that was sent out company wide to monitor our digital marketing KPI's - The dashboard was used daily to make business important, data-driven business decisions

-Plan and Execute Strategic Marketing Campaigns across all online channels(Affiliate, Email, Search, Social, etc.), - eCRM - build out automated, customer-centric, email life-cycle programs using Email Service Providers such as, MailChimp, Listrak, and SendGrid -Marketing Liaison to Finance, Tech, Operations, Design, and Product Teams-Build out comprehensive KPI dashboards and reports, using tools such as Google Analytics, RJ Metrics, Microsoft Excel, Google Spreadsheets, and others, that are easy to consume and actionable.-Tag/Pixel Management using Tealium Tag Manager to implement new tags or update existing tags.- On-Site Product Optimization - Rearrange products to optimize sales , based on our sales data, inventory and promos.

- Managed all aspects of our affiliate marketing channel - Affiliates, Offers, Creative, and Reporting- Responsible for the recruitment, vetting and set-up of new affiliates- Offer analysis to help decide if a particular offer was the right fit for our business, this included competitive analysis and saturation of the offer in the industry- Launched new offers across our network of affiliates, which included offer set-up, QA, pixel placement, and tracking testing.-

- Reported directly to the Co-Founder and President of Customer Acquisition - Managed the technical set-up of affiliate offers and affiliates- Managed all email marketing initiatives- Managed all reporting and analytics - Provided support for SEM and Social Media Advertising

The DuMont Project is a boutique consultancy with serial, experienced, digital experts who have successfully built businesses in direct-to-consumer marketing. The Company accelerates and incubates brands with high growth potential via direct-to-consumer marketing across traditional and digital channels.

Vantage Media specializes in delivering qualified customers to leading brands in the Education, Insurance and Moving verticals on a pay-for-performance basis.Driven by and accountable to client ROI, we focus on quality online media to find customers where and when they are buying.