Led country marketing of the Malaysian entity of MoneyHero Group (Nasdaq: MNY), largest financial aggregator in Greater Southeast Asia backed by PCCW, FWD and Goldman Sachs: 9.8 mil monthly unique users per month• Managed a team of 8 based in Malaysia (campaign, performance marketing, content and creative teams), dotted-line reporting from growth marketing & SEO teams based in the headquarter in Hong Kong• Diversified acquisition channels: Increased ROI and lessen dependency on FB ads (TikTok ads, email marketing, SEM & affiliates marketing)• Implemented data strategy that lessen dependency on multiple spreadsheets by connecting APIs to different data sources for real-time data-driven decisions• Key results: significant leads increment from acquisition campaigns, increased quality of leads (determined by income band), decreased cost per acquisition and increased conversions • Leadership: Agile and emphathetic approach. Equipped team with multi skills and cross-functional learning. Led regional OKRs initiatives. • Spearheaded regional tech migration projects: Email (from Sendgrid to Amazon Pinpoint) and CMS (from Wordpress to HubSpot) • Major acquisition partner with financial institutions: Citibank, HSBC, Standard Chartered, AEON, Maybank, CIMB, AXA, Allianz, Zurich, etc.

Led FinTech marketing and partnerships for Curlec: leading recurring payment and subscription company in Malaysia. Now acquired by Razorpay, backed by Sequoia Capital and Y Combinator• Spearheaded performance marketing and demand generation (LinkedIn, Google, FB, IG and Whatsapp), content marketing, social media, email, CMS, CRM automation and sales enablement (HubSpot)• 470% lead growth with new lead generation strategy implementation • Formed strategic partnerships with industrial leaders (eg. AXA & Xero)• Won Best FinTech Startup in Malaysia and secured 2 rounds of funding by global venture capitalist – 500 Startups during tenure

Marketing and strategy consulting (Performance marketing, social media and content) for tech B2C startups with lean and agile methods• Marketing Lead for Food Ninja, a Wellington, New Zealand based Food Tech Startup and launched a press release which was featured by the most popular local news site, Stuff.co.nz• Marketing Lead for Sportify App, Malaysia’s largest sports booking app• Head of Marketing for Scoop de Pool, Malaysia-based raffle E-commerce• Editor in chief (Mandarin and English) for Malaysia Chinese Association (MCA) local community initiative – Amazing Alor Setar• Head of Growth for Malaysian travel marketplace startup, Tourders

Head of Digital for Singapore and Indonesia (company structure planning, pricing, positioning & business development) Supporting role for headquarter in Malaysia in corporate planning initiatives. • End-to-end B2B marketing: campaign conceptualisation and ideation, performance marketing, content, SEM, GDN, web and app development. • Major B2B clients: Hewlett Packard Enterprise, Dell EMC, Zebra Technologies, Microsoft Indonesia, YAMAHA Malaysia, etc.

In charge of marketing and advertising for 9 Food and Beverage brands, a total of 14 outlets with rapid expansion in Klang Valley, Malaysia• Amplified brand presence by introducing digital ads, social media, strategic partnerships and influencers marketing to brands• Handled online and offline promotional campaigns from idea conceptualisation to launch• Formed strategic partnerships with telecommunications. banks and online table reservation platforms to increase brand awareness and revenue

In charged of sales & marketing for coworking, events and catering of Coworking Space, Cafe, Hotel F&B and Events (outsourced by Park Royal Serviced Suites, Kuala Lumpur), In house Meetings & Events and Catering• Improvised the company sales procedures and showed a significant growth of sales in Events, Space and Catering• Spearheaded Menu Engineering and pricing strategy of company’s products and services• Relationship management and collaboration with the local and international startup communities • Set up company’s Human Resources policies and procedure and developed outlet’s service SOPs and training modules with Outlet Manager

Pre-opening team of the first Pullman brand by Accor Group in Kuala Lumpur, Malaysia• Set up Front Desk, Concierge, Welcomers Team (Guest Relation Officers), Operator, Business Centre, Gym and Pool with the Front Office Manager during Pre-Opening Stage• Departmental trainer for managers and new comers in Front Office • Opera (Property Management System) Configuration and Training• Departmental champion of Le Club Accor Hotels customer loyalty program

Shangri-La Rasa Ria Resort (Sabah, Malaysia)• Overseen and ensured smooth operation in the resort, golf club and spa during each shift• Handled complaints and worked on guest recoveries• Chief of command in Emergency Response Team and member of guest delight program• Assisted in lobby operations including check in, check out and guest inquiries• Conducted monthly Front Office trainings and worked on daily reports• Monitored rooms situation, arrival and departure patterns and plan for staffing accordinglyShangri-La Hotel Chengdu (Sichuan, China)(Phase 1- Hotel Rotation)​• Trained in Front Office, Housekeeping, Food & Beverage, Kitchen, Engineering, Security, Human Resources, Finance, Information Technology and Sales & Marketing• Under direct supervision of Departments/Divisions Heads and reported to General Manager and Corporate Office(Phase 2 – On the job training)​ • Supervisory position• On the job training in Duty Manager, Guest History Manager, Rooms Controller, Front Desk, Executive Lounge, Guest Relation Officer, Service Centre, Business Centre, Concierge and Transportation Team• Involved in monthly meeting and execution of guest delight program• Worked on special projects assigned by Director of Rooms