Joshua Hernandez Email & Phone Number

Chicago, Illinois, US

Introducing Decorative Hemp. Welcome to a new way to grow at home. 🏡🌱

Founder and Metaverse wizard.

0x, ET

The Ethereum ecosystem provides me with the ability to dream a dream that started with the founding of Tap.Me back in 2010! NFTs are the pixels of the next generation of consumer experiences and I intend to help brands and stakeholders understand how to create the most impactful stories in this space.

• Provided end-to-end business management for leading artists (Aleksander Vinter, Mike Diva, Soltan & more), from branding and vision to oversight of marketing, launch and product strategy.
• Devised and implemented business and marketing strategies to maximize artists' commercial potential. Secured new business opportunities and managed agreements with high-profile companies, including Universal Music.
• Planned and managed all logistics for six world tours and dozens of coordinated product launches, including an award-winning game and music video.

• In 1999, founded one of the first-ever online communities for electronic musicians worldwide.
• Conceptualized and built several robust technology platforms:
• Web-based music content management system that enabled peer-to-peer sharing
• Points-based review system that allowed musicians to review others' work
• Social networking tools just for musicians
• Separate website for fans to listen to artist projects

Chicago, Illinois, US

• Drawing upon extensive digital and innovation experience, created mobile products thatexponentially increased revenue for the agency.
• Led the fastest increase in new business wins in company's history.
• In addition to securing multiple new business wins, managed design and product development teams to ensure successful delivery of all business sold.
• Clients included Exelon, Whole Foods, San Francisco 49ers, Groupon, Trunk Club and Crain’s Business.

• Founded Walkby inside of Lightbank alongside legendary Chicago entrepreneur Eric Leftkowski, co-founder and CEO of Groupon.
• Built mobile technology solution to give retailers the means to create demand-based mobile storefronts in a matter of minutes.
• In the first three months alone, Walkby surpassed Groupon’s 1st quarter store adoption rate.
• Team and IP folded into Groupon after Leftkowski assumed CEO role at Groupon.

• At a leading Chicago venture capital firm, advised general partners on potential investments in mobile and gaming, served as ad hoc product manager for portfolio companies and supported due diligence.

• Originally founded to adapt XNA developed video games for mobile gaming platforms such as PlayStation Portable, iOS, Tap.Me evolved into one of the earliest "gamification" companies.
• Prototyped, developed and patented product concepts for an in-game ad model which later became the foundation for all Tap.Me product offerings.
• The mobile games monetization platform included interactive achievements, branded leaderboards, and mobile ad-serving technology that allowed consumer brands to sponsor in-game "power-ups" across multiple games.

Assist student teams to help them understand customer development, product development and other aspects of starting a company.

• Offered interactive solutions & comprehensive digital consulting; planned and executed web development for a wide spectrum of clients, including True Value Hardware and Radio Flyer.
• The flagship product was a pioneering real estate search engine that leveraged Ajax technology to provide consumers with instant results as they searched for real estate listings.

• Created a social gaming web application that served 2 million "gamer cards" a day; worked directly with PR agencies and videogame companies to provide unique advertising opportunities for the gaming industry.
• Single-handedly coded the image creation technology for the custom gamer cards as well as the front-end that empowered users to create the cards in a few steps.

• Served as principal digital strategist and lead designer/developer on all interactive projects with high profile clients, including Trump Towers, Hilton and @properties.
• Instrumental to several new business development pitches and wins.

• Lead designer/developer on all interactive projects from conception phase to final execution.
• Designed and delivered more than 50 projects.
• Key team member for major new business wins, including Bayer and Caterpillar.

Design

Game Design, Game Development - Focus: Production