★ Ran Grushka ★ Email & Phone Number

Israel

Ramat Gan, Tel Aviv, Israel

Leading business development and geo growth via new market entriesI.S.F Digital is a global marketing company providing SEO consultancy & outreach/link building services for the world's largest brands in the iGaming industry. Focusing on casino, betting SEO, Forex & tech mostly in W. Europe, Scandinavia, LATAM, Brazil, Asia & N. America. Multilingual SEO

Tel Aviv-Yafo, Tel Aviv District, Israel

Key Management Areas of Responsibility• Managed an SEO team of 5 members, extensive work with third-party data providers.• Define, manage and execute implementation of SEO strategy (on-page and off-page)• Tracked and optimized conversion funnels for search organic traffic• Collaborate on team strategy and goal definition for success• Keep pace with SEO, search engine, social media and internet marketing trends• Focus on Developing Markets such as DACH/Russia/Japan & SwedenKey Functional Areas of Responsibility• Provide SEO analysis and recommendations in coordination• Provide recommendations and execute/manage strategies for content development in coordination with team’s SEO goals • Develop and implement link building strategies• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings (SEO/ASO)• Monitor and evaluate web analytics dashboards & reports in order to develop better SEO strategies • Communication to team and management on project development, timelines, and resultsProfessional Competencies• Great human relations and managerial skills• Outstanding ability to think creatively, strategically and identify and resolve problems • Ability to foster strong relationships at various levels • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere • Ability to clearly and effectively articulate thoughts and points • High levels of integrity, autonomy, and self-motivation • Excellent analytical, organizational, project management and time management skills Professional Skills & Qualifications• 10+ years’ experience in Search Engine Optimization & Marketing• Strong understanding of Search Engine Optimization (SEO/ASO) process environments• Knowledge of HTML and website administration• Highly skilled with up-to-date digital marketing tools & platforms.• Experience with website analysis using a variety of analytics tools.

Consolidation and strengthening the company website (www.williamhill.com) and brand name in the various markets (UK main)Ongoing work (daily basis) with the various content & publishing teams in Gib.Projects in which I am currently involved in: Trafalgar, Squiz, World Cup, Segmented banners.Managing about six freelancers within my responsibility is to check their professionalism and quality of work.Negotiating with various webmasters in the gambling market about the brand’s advertisement.

Consolidation and strengthening the company website (casinoclub.com) and brand name in DACH.Managing dedicated teams around the world: Programmers (Romania), outreach / link building (Ukraine), content writers (Germany), as well it was responsibility to check their professionalism and quality of work. As well worked with many German third-party link building agencies.

Managing various corporate clients in all SEO aspects OnPage\OffPage and promoting them in search engines.Among other clients who were in my responsibility: Arkia, Africa-Israel, Chef Lavan, Dyada, Meitav Trade

SEO with extensive experience managing organic and paid search (PPC) Campaigns, Employing integrated analytics for ongoing ROI optimization.SEO full service including in depth keywords research, competitor analysis, content optimization & link buildingPPC campaign set up, management and optimization

Managed customer files and Promoting new initiatives in order to increase revenue to the company.It required daily negotiations& statistical analysis with leading local and International brands,Highly adhered to Sales objectives and proactively reach existing advertisers and publishersto up sell and promote new initiatives;

Managing a team of 20 representatives (recruiting, training, guidance, setting goals).Strategy decisions, marketing composition and negotiations with business clients.