Gamze Gurkan Numanoglu Email and Phone Number
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- 20 years of experience in the fields of consumer insight, strategic planning and marketing communication, passionate about creating and delivering value for brands, customers and society. - Management at various levels in leading international advertising agencies for 10 years. - Co-founder of Trompet independent advertising agency for 7 years. - As the Chief Customer Experience and Communications Officer at Aktif Bank, Turkey’s largest privately-held investment bank, responsible for building a customer-first culture, designing and implementing CX strategy, and overseeing all aspects of brand and marketing communications.In my current C-suite role, I leverage my skills in consumer behaviour, CX strategy and design, brand and marketing communication, PR, social media, reputation management, crisis management, and creative direction to enhance the bank's brand image, customer satisfaction, loyalty, and advocacy.
Aktif Bank
View- Website:
- aktifbank.com.tr
- Employees:
- 1811
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Chief Customer Experience, Communications And Sustainability OfficerAktif BankIstanbul, Turkey
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Chief Customer Experience And Communications OfficerAktif Bank Feb 2021 - Present_Built the CX & Communications Group. Launched CX Transformation within the bank and centralized the communications team. Focus on Aktif Bank, N Kolay, Passo, Sigortayeri, Uption, Aktif Portföy and all other Aktif Bank's ecosystem brands. _Relaunched N Kolay digital bank brand with its new brand strategy and positionning: 40% increase of N Kolay brand awareness, x3,5 increase of download, x3 new customer acquisition._In 2022, Aktif Bank entered Brand Finance's “Turkey’s Top 100 Most Valuable Brands” list for the first time in its history from the 86th place. With N Kolay's increasing brand power, Aktif Bank rose to 50th place in the same list in 2023 as the brand that increased its value the most, with an increase of 153%._More attention to Voice of Customer as a result of CX Transformation: 260% increase in customer feedback collection._A better customer experience, a more engaging brand: 129% increase in social media positive feedbacks for N Kolay, 45% increase (from 3.2 to 4.6) in App store scores, %100 increase in NPS scores_Led the launch campaign of Uption brand, first subsidiary launch in bank's history. _Led the launch strategy and advertising campaign of Insurtech brand Sigortayeri._Initiated the Metaverse project: Aktif Bank became the first Turkish bank to establish a presence in the Metaverse and started designing its presence in this universe. The Bank has been recognized with awards from national and international organizations for its projects in the Metaverse.
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Agency Founding PartnerTrompet Apr 2014 - Jan 2021Istanbul, TurkeyLeading Partner for Strategic Planning, New Business, Marketing Advisory, Client Services, Research, Media Neutral Planning, Integration -
Group Strategic Planning & Brand DirectorHavas İstanbul May 2011 - Mar 2014IstanbulGroup Strategic Planning & Brand Director @ Klan Istanbul - Part of Havas Istanbul New Business, BKM (Bankalararası Kart Merkezi), Citroen, Anadolu Isuzu, BDDK, Avea Kurumsal, Seranit Yapı Grubu (Seranit, Serra, Vanucci), Ferrero Rocher (Nutella, Kinder, Tic Tac), Istanbul Bilgi Üniversitesi, Kırmızı Ödülleri, Hürriyet Reklam Grubu -
Account DirectorLeo Burnett Aug 2010 - May 2011Istanbul, TurkeyMcDonald's, Philip Morris, Axa Insurance, Diageo, DASK Insurance -
Strategy & Client DirectorEuro Rscg Sep 2009 - Aug 2010Istanbul, TurkeyReckitt Benckiser, Marshall -
Account SupervisorGrey Dec 2004 - Sep 2009Istanbul, TurkeyProcter and Gamble, HSBC, Ulker Bizim Mutfak, Lovells, Ferrero Rocher, Darussafaka, Goodyear, Fulda, Dunlop
Gamze Gurkan Numanoglu Skills
Gamze Gurkan Numanoglu Education Details
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Mediation Culturelle Et Communication
Frequently Asked Questions about Gamze Gurkan Numanoglu
What company does Gamze Gurkan Numanoglu work for?
Gamze Gurkan Numanoglu works for Aktif Bank
What is Gamze Gurkan Numanoglu's role at the current company?
Gamze Gurkan Numanoglu's current role is Chief Customer Experience, Communications and Sustainability Officer.
What is Gamze Gurkan Numanoglu's email address?
Gamze Gurkan Numanoglu's email address is ga****@****.com.tr
What schools did Gamze Gurkan Numanoglu attend?
Gamze Gurkan Numanoglu attended Galatasaray Lisesi, Université Côte D'azur.
What skills is Gamze Gurkan Numanoglu known for?
Gamze Gurkan Numanoglu has skills like Creative Strategy, Digital Marketing, Social Networking, Advertising, Team Leadership, Integrated Marketing, Marketing Communications, Teamwork, Marketing Management, Creative Direction, Marketing Strategy, Strategic Leadership.
Who are Gamze Gurkan Numanoglu's colleagues?
Gamze Gurkan Numanoglu's colleagues are Murat Turan, Şevval Mutaflar, Seçkin Güçlü, Mesut Avcu, Esra Kakı Çalışkan, Ertuğrul Yolcu, Ayşe Güney.
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