My former employer Uzunyayla Group Company decided to transform its housing project brand ‘Vitalia’ in Izmir into a national brand and build new projects in different cities under the brand. I took part in the rebranding process of the company as a brand designer.-Conducted a detailed analysis of the current state of the brand at that time. Determined the need to transition from a project-based brand identity to a national new brand identity focused on the company’s vision.-Designed a new visual identity that reflects the company’s core values ​​and architectural style and created a brand guide.-As part of the ongoing rebranding work, I design and manage the application processes of printed and digital media, web design, and other graphic design-related interior and exterior design fields such as door numbers and signboards.

I worked on logo designs, print designs, web designs, social media posts, and digital advertisings for multiple clients. Among them, rebranding and visual identity design for SALT Youth Association, was the most comprehensive and long-term project during this period.-Redesigned the brand identity for an İzmir-based NGO (SALT Youth Association), addressing inconsistent visual communication and unclear positioning.-Redefined the brand’s targed audiences, mission statement and personality and designed a new logo, determined color palette, and typography.-Created a comprehensive brand guideline to ensure consistency in all future promotion and communication efforts.

My responsibility was creating and executing overall branding and marketing communication strategies of Uzunyayla Group’s Vitalia luxurious apartment complex project. -Built the strategies of segmentation and sales for the Vitalia brand. -Created a brand image, brand values and brand language which are consistent with each other. -Planned communication channels to reach target customers. -Designed brand identity, printed and digital media ads and web page according to brand image.