Reporting to Chief Technical Officer (CTO), I am responsible for providing leadership in the development and execution of product strategy / roadmap as well as technology life cycle management of the global product portfolio.Overall responsibilities include:Product DevelopmentResearch and Development (R&D) – Hardware and Software EngineeringProduct VerificationSustaining EngineeringIndustrial DesignTechnical Business DevelopmentTechnical Content / Product Marketing / InformationKeyword Research and Content Optimization (SEO) - B2B, eCommerce including AmazonProduct Photography and VideographyProduct Safety, Regulatory and Environmental ComplianceStarTech.com is a high growth technology firm who specializes in providing a broad range of IT connectivity solutions for businesses worldwide. StarTech.com has been repeatedly recognized as one of Canada's Best Managed Companies, as an Inc. 5000 Honoree, and as a member of the Profit 500 Fastest Growing Companies in Canada.Whether it is new or legacy technologies or the bridging of the two, we have over 3000+ products to provide our customers with parts that connects their business solutions. Some of the many technologies we work with include USB-C, Thunderbolt, DisplayPort, HDMI, USB, Ethernet, WiFi, Networking, etc. Such technologies, as these, develop into diverse product portfolios ranging from Laptop Docking Station, Display Adapters, PCI/PCIe I/O Cards, HBA's, Networking, Wireless networking, Pro A/V, Racks / enclosures, Display Mounts, and an extensive range of cables.Our trusted portfolio of accessories is developed to meet the rigorous technical performance needs of IT professionals, maximizing reliability and compatibility in your technology solutions.

Successfully led Product team in the development of hardware and software solutions for the Wireless Antenna device product line - enabling sales of the patented Antenna's in the North American market.Achievements:• Successfully delivered on the overall product, schedule, cost, quality, regulatory, and interoperability certification with major Telecom service providers in Canada and USA• Designed, developed, and managed Hardware and Firmware architecture for Remote Electrical Tilt (RET) device based on Antenna Interface (AISG) and 3GPP standards.• Managed functional and system level test software and processes for manufacturing• Implemented Embedded Systems Development Methodology, Verification Plans, Revision Control System, Release Procedures, Engineering Change Request and Bug Tracking systemProgramming:• C, Assembly, Microcontrollers, DC and Stepper Motor, Hall and Temperature sensor, Electromechanical actuators

Managed multiple Tier 1 customer programs and developed custom firmware to integrate SAS/SATA storage network chipset, protocol, and software solutions into various systems architecture -- Recognized with multiple Spotlight Awards and Design wins at EMC and IBM.Achievements:• Designed and developed firmware, protocol stack, custom boot-ROM, disk drive and diagnostics algorithm, fault isolation, etc. using the MIPS32 platform and ThreadX RTOS• Developed firmware and diagnostic software for hardware bring-up and debugging• Managed pre-sales engagement with Tier 1 customers which resulted in multiple design wins with Tier 1 customers• Pre-sales presentation, proof-of-concept demos and training material• Pre and Post Sales field support and systems integrationProgramming:• C, C++, RISC Architecture, MIPS32, Greenhills IDE, ThreadX, TWI, UARTTest Equipment’s:• PCIe and SAS/SATA Protocol Analyzer

Designed and developed firmware, device drivers, ASIC system simulation, verification software, ASIC diagnostics software for the Fibre Channel Host Bus Adapters (HBA)Achievements:• Designed and developed firmware and device drivers for the Fibre Channel HBA• Project Lead for the bring-up of the PCIe interface for the Fibre Channel HBA. Improved product time-to-market schedule by providing firmware workarounds for broken hardware functions• Developed system software and device drivers for ASIC bring-up and firmware verification –automated regression testing and increased code coverage by 30%• Conducted system simulations to verify the RISC, DMA, Fibre Channel and PCI-Express chipset interface• Firmware release and regression testing (design reviews, testing, code coverage, release management) and coordinated with cross functional teams• Resolved customer issues and conducted root cause analysis either by software simulations, analyzing Fibre Channel and PCI traces or using Logic AnalyzerProgramming:• Assembly, C, C++, Verilog, Perl, Visual BasicHardware Modelling and System Simulation:• Cadence NC-Verilog Simulator, SignalscanTest Equipment’s:• Logic Analyzer, Oscilloscope, PCIe and Fibre Channel Protocol Analyzer, Packet Generator, Jammer