As the Senior Web Designer and Developer, I am responsible for maintaining and constantly improving all Marketing and Strategy web properties, ensuring our website is best-in-class, and converting new and returning audiences into sales qualified leads. Bridging the gap between multiple areas of the business, I consult and collaborate frequently with our data and analytics team, design team, and content writers. I also work cross-functionally with the sales team, product marketers and brand managers to plan, launch, and enhance the site experience for Clario.com. As the website relationship manager, I serve as the point of contact for our offshore team of developers and vendors. Responsibilities include:• Managing the (re)design, launch, and ongoing management of Clario web properties (Clario.com). As well as other web properties to engage, attract, and convert visitors.• Serving as the liaison between web development and other marketing staff.• Monitoring, assessing, and reporting on website performance.• Managing web development priorities for the organization, prioritizing web requests as they come in.• Building a roadmap for website projects, working in collaboration with stakeholders and developers.• Managing site content updates for internal stakeholders while ensuring a consistent approach to design, UI/UX, SEO, and information architecture.• Develop a deep understanding of how users interact with the website and implement changes to improve site performance through A/B tests and conversion rate optimization (CRO).• Building systems to improve content quality and freshness, user experience, and key metrics like conversion rates and page views.• Oversees website quality assurance, monitoring the website for errors, incorrect and out-of-date content, and technical issues.

• As a contracting Sr. Web Designer at Clario, I build world class experiences for Clario with WordPress, keeping usability and accessibility in mind. • I was labeled the Subject Matter Expert in Web Programming when ERT and Bioclinica merged to create Clario.• I lead the charge to onboard a new WordPress agency, saving the company ~$300,000 per year in cost.• I'm currently monitoring and optimizing the capacity of their outsourced development resources. • In a cross functional team, I translate business requirements into technical actions that the development team can use to build, iterate, and maintain interactive web pages, editable/templated marketing landing pages, and unique user experiences.

I am currently taking on overflow motion graphics, video editing, and website development work for www.Knockdown.tv in a freelance capacity.Current projects:Mutual of Omaha - Insurance explainer videos requiring strict attention to detail while editing specific insurance information for clients of Mutual of Omaha.

Projects and Accomplishments:Renee Max Fitness - Brand Identity, Logo Design, Website Design, Motion Graphics, Video Editinghttps://garynormanportfolio.com/work/renee-max-fitness.html• Website Redesign• Integrated calendar/scheduling system for qualified/vetted clients to schedule consultations.• Integrated digital e-Signature functionality - WP E-Sign• Blog with social media integration• Stripe integrationWe The Mutiny - Website Designhttps://garynormanportfolio.com/the-mutiny-paintball-team.html• I created a full site design using Adobe Illustrator, Adobe, Photoshop, and Adobe XD.Huxley Social Marketing - Website Design and Development, Lead Generation and Automationhttps://www.huxleysocialmarketing.comHuxley Boudoir Ads - Templated Website Design and Development, Lead Generation and Automationhttps://www.boudoiradexperts.com

myFoli.com is a curated directory of legal dispensaries, reliable brands, and a wellness lifestyle for the canna-curious.Projects and accomplishments during my time there:• Used Adobe XD to create website mockups to quickly portray Foli's design vision to developers. • Performed weekly quality assurance tests on myfoli.com.• Designed and produced die-cut metal pins, business cards, flyers, banners, and vinyl graphics used for the grand opening of a brick and mortar shop.• Created monthly e-newsletter using MailChimp.• Pioneered a marketing campaign that employed hotel concierge personnel to share local legal dispensary locations and discounts to curious guests using QR codes on personalized name badges, driving web traffic up 5%.• Bridged the communication gap between the in-house sales and accounting team and contracted developers using prior development operations experience. • Communicated with printing companies to complete complex and last minute jobs, error-free.• Responsible for designing Foli Media’s and additional project's visual identity & language, and ensuring its consistency across print, digital, and product interfaces.• Collaborated closely with the marketing, sales, and business development departments to design creative concepts that reflect the brand's visual identity and advance their multi-channel campaigns.

Acoustic sessions I produced and/or edited:Country Rebel Presents "The Church Sessions" more info: https://garynormanportfolio.com/the-church-sessions.htmlCountry Rebel Presents "The HQ Sessions" more info: https://garynormanportfolio.com/the-hq-sessions.htmlCountry Rebel Presents "The Bluestone Sessions" more info: https://garynormanportfolio.com/the-bluestone-sessions.htmlCountry Rebel Presents "The George Jones Sessions" more info:https://www.youtube.com/playlist?list=PLxOnc_3xS0NoXMAOgisn-A7gak7rQ0RZLOther projects and accomplishments during my time as their Creative Lead:• Spearheaded the build-out of a creative department, developed a budget, and directed a team of in-house and offshore graphic designers, video editors, and motion graphics editors through multiple motion graphics projects and video productions, delivering all with a high level of accuracy.• Produced, directed, and edited musical performance videos that have gained over 100MM views on Facebook and YouTube combined and expedited the growth of over 200K YouTube subscribers.• Orchestrated all aspects from pre-production to publishing of an out-of-state, 4-day music video session with 32 artists, generating over 120 days worth of high-quality video content.• Collaborated with content writers to narrate a series of short, animated, informational videos that reached over 8MM views and grew the World War Wings YouTube channel to over 65K subscribers.• Organized and launched 23 signed guitar giveaways to boost social media growth for both company and talent, resulting in an average of 27% rise in subscribers and followers afterward.• Performed a/b testing of YouTube thumbnail imagery, descriptions, and tags, driving the average click-through rate of all videos up to 7.3%.• Performed color-correcting, tracking, masking, and color grading on raw video footage using DaVinci Resolve.

THE WORLD'S LARGEST COUNTRY MUSIC NETWORK - Countryrebel.com is a Country Music Media Publishing Company that specializes in entertainment news and producing intimate acoustic music videos.Projects and accomplishments during my time as their designer/developer:• Updated Google AdWords code and web design elements on Shopify and WordPress websites.• Created landing pages for various charitable organizations like ACM Party for a Cause.• Worked with the company leadership to design media kits and one-pagers using the Adobe Creative Suite to gain interest in recording sessions.• Created engaging social media artwork in accordance with style guides and branding/nomenclature standards for music artists like Lynyrd Skynyrd, Gavin Degraw, and Love and Theft.

Flux Credit is a fintech backed solution to help American consumers eliminate their debts & perfect their credit!• Working with company leadership, I designed and developed the proof of concept for what www.FluxCredit.com is today.• Using WordPress, the Understrap theme, and Advanced Custom Fields, I built a multi-step form system that collected information from potential customers, provided legal e-signature paperwork, and also collected scheduled payments via Stripe.

While I was still in school, BR4SS approached me with a couple of challenges to take on. They had a new vision for the company and wanted me to use my diverse skillset to create various digital and print marketing materials to grow capital for the company. This included a complete website redesign and development. They told me it had to have more of a mature and premium style to better align with their new business initiatives instead of the young and loud voice they operated with before. 
• The JobI took on the challenge and BR4SS.com became the first e-commerce site that I had ever built. Utilizing WordPress, WooCommerce and Advanced Custom Fields, I created a custom, responsive e-commerce theme that scaled properly to fit all common device sizes and was a major contender, right next to Stance, in the fashion e-commerce world. Doing this streamlined the user's shopping experience, driving web traffic up 20% and raising the conversion rate another 1%.• Website RedesignBR4SS wanted to expand and needed to portray something more “grownup.” Trying to land them in premium stores, like Nordstrom, was a matter of making them look more luxurious. Getting users to purchase more product was as straightforward as simplifying the homepage and making the mobile experience something they'd want to keep coming back to.• Digital MarketingUtilizing most of the Adobe Creative Suite, I created web banners, “count-down to event” graphics, specialized landing pages for seasonal promotions, mockups and sale popup modals.• Investor OverviewsBR4SS came to me to create clean and professional investor overviews that they could use to secure the necessary funds to carry out their goals for the year.• Fashion Technical PacksI was tasked with designing garment specification sheets (Tech Packs, for short.) With those documents, I would collaborate with Chinese companies to create our garments for a lower price, saving the company in overhead costs.More in attached media

Right out of school I landed a job as an eCommerce web developer at MIVA (also known as MIVA Merchant.) During my time there I:• Developed and presented custom-coded functionality for eCommerce websites using the MIVA templating language (similar to PHP). Examples include: allowing special sales for certain customer groups, changing which shipping options show based on customer address, custom upcharges for customers in specific zip codes, etc.• Advised clients about SEO, social media and eCommerce best practices• Provided excellent customer service to clients through the Kayako customer service software resulting in increased client retention• Developed features to Smart Design templates using Javascript and jQuery, which positively increased the user experience• Estimated the time needed to complete large and small web projects for clients

• Highly experienced in taking and presenting pictures of club events and members• Profound knowledge of photography procedures and photo editing techniques• Set up lights and diffusing filters to adjusting the brightness to the desired level of lighting• Operational knowledge of camera, lenses and photo editing software• Familiarity with development and maintenance of photographic library• Ability to maintain strong and positive relationships with all company employees and customers• Ability to create and deliver high-quality photographic content, on a timely basis• Performed editing, retouching, and processing of all photographs taken• Conducted in-depth reviews of all photographs taken, to ensure quality and variety

• Managed lower-ranking sailors in day-to-day ship operations as Navigation Department Work Center Supervisor• Established a weekly training plan for shipmates and junior officers to in navigation and ship control as Navigation Department Training Petty Officer, ensuring operational readiness for the ship • Safely navigated a 2.5 billion dollar warship, around South America to be commissioned in San Diego, CA• Played as a friendly ambassador to the US while serving high ranking diplomats • Supervised maintenance and correction of hundreds of nautical charts and publications used for marine navigation• Supervised operation, maintenance, and training of all navigation computers and equipment• Supervised maintenance and preservation of the ship's bridge, debarkation control center, and associated office areas• Responsible for training and supervision of the ship lookouts• Utilized Microsoft Office Suite to conduct annual job evaluations for lower-ranking sailors• San Diego Fleet Subject Matter Expert on maritime visual communications