Ganesan Narayanan Email & Phone Number

Batu Caves, MY

Selangor, Malaysia

• Develop and execute the monthly / quarterly / yearly and ad-hoc trade marketing plan and campaign for all sales channel - General Trade, Modern Trade and Food Service / HORECA by working closely with sales and branch.
• Develop customer group and channel specific 4P - Product, Price, Place, Pricing, Promotion strategies and tactics plan
• Develop the in-store / outlet promotion, shopper / trade activation activity, ensuring good product display / visibility using effective product merchandising, POSM, POP and shopper touch points to create high impact.
• Translate the brand and product marketing actions into trade marketing actions via in store/outlet promotion, activation and consumer engagement
• Plan and execute below the line (BTL) marketing promotions to drive sales off take, improve shelf display and induce trial purchase experience for consumers.
• Develop, initiate and execute the consumer engagement programs/campaigns for channel involved include the on the ground events and activation programs

Block C, Lot 46911, Taman Perindustrian Selayang, 68100 Batu Caves, Selangor

To play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customers' & shoppers' expectations.Plan in conjunction with Head of Sales and Trade Marketing Manager.

Selangor, Malaysia

Selangor, Malaysia

To assist Head of department:PRODUCTION & SPECIAL PROJECTSWork with Head of Department and management on current promotions and establishing the most effective ways market them.Identify the strategy objective to drive the required communication strategyProvide promotional service support in order to establish proper channels of information and.

Selayang

• Advertising & Promotions Executive➢ Ten (10) years working experience in advertising with marketing & product branding and in charge of keeping relations and development with current customer while growing new business.
• Marketing:➢ Assist In planning and implementing marketing plans, programs and activities according to stipulated timeline to meet marketing objectives.➢ Developed positioning strategies and advertising for the.
• Promotion & Events:➢ Conceptualized, developed plans and supervised all related issues with regards to brand events and promotion and developed short and long term advertising plans, media relations.➢ Conceptualized.
• Designs:➢ Developed creative ideas for advertisements in our branding campaign and designed creative promotional materials which include brochures, catalogues, signboard and posters.➢ Provided Concepts, Layouts and.
• TV Productions and Radio➢ Astro, Media Prima, RTM, ➢ THR Raaga, MyFM, Minnal FM

Selayang

• Promoted as Advertising & Promotion Assistant
• Handling the promotion development for all our 13 Branches at Peninsular Malaysia and 1 at Singapore Branch. The job function mainly on branding development and promotion activities.
• During this year I have handled the Cooking show on AstroVanavil in 2008 (Neegalum Samaikalam – Baba’s & U), and 2009 (Samayaluku Oru Saval - Baba’s & U). I was as a floor manager during the production and join worked.
• For skill development my organization has sent me for Professional Development Course – Major in Creative Side (Online Media) - 2009

Selayang

• Assist my Head of department on of TV show in NTV7 in the year 2005 (Cabaran 1001 Rasa Baba’s) as well as developing designs and monitoring channel programme.
• I have achieved in one and half years development a new packaging layout designed livery design for company.

Kuala Lumpur, Malaysia

• Handle all design work from creative brief, conceptualization to production.
• Work on creative graphic executions to support pitches and proposals, eg. Storyboards, concept boards, mockups

Kuala Lumpur, Malaysia

• Handling all customers' complaints & enquiries on products & services
• To monitor, investigate & research into customer cases to resolve ongoing problems
• Ensured compliance with regulations, controls and procedures of the organization.
• Ensured professionalism will contribute to increased customer loyalty and overall satisfaction

Master, Master Of Communication

Dip. In Com. Graphic Design, Advertising, 2.82

Bachelor Of Science In Graphic Design, Professional Development (Branding)

Study at Mutaa Institute & Learning center part of twin program with ICS CANADA has successfully completed Three Years Degree Course in.