• Develop and execute the monthly / quarterly / yearly and ad-hoc trade marketing plan and campaign for all sales channel - General Trade, Modern Trade and Food Service / HORECA by working closely with sales and branch control team.• Develop customer group and channel specific 4P - Product, Price, Place, Pricing, Promotion strategies and tactics plan• Develop the in-store / outlet promotion, shopper / trade activation activity, ensuring good product display / visibility using effective product merchandising, POSM, POP and shopper touch points to create high impact product and brand presence• Translate the brand and product marketing actions into trade marketing actions via in store/outlet promotion, activation and consumer engagement• Plan and execute below the line (BTL) marketing promotions to drive sales off take, improve shelf display and induce trial purchase experience for consumers.• Develop, initiate and execute the consumer engagement programs/campaigns for channel involved include the on the ground events and activation programs• Manage and oversee the operation of BABA'S existing Jelajah (Sales) team which include the activities planning, stock inventory, distribution, manpower and admin matters.• Conduct and compile consumer, category & competitors analysis report - trade activities, market trends, 5Ps - product, price, place, people, promotion, consumer's behaviours and buying trends• Plan and manage trade marketing budget and expenditures.• Preparing and presenting quarterly and annual reports to management.• Perform any other related duties, responsibilities and/or ad-hoc task that may be assigned by Superior/Management from time to time.

To play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customers' & shoppers' expectations.Plan in conjunction with Head of Sales and Trade Marketing Manager.

To assist Head of department:PRODUCTION & SPECIAL PROJECTSWork with Head of Department and management on current promotions and establishing the most effective ways market them.Identify the strategy objective to drive the required communication strategyProvide promotional service support in order to establish proper channels of information and communication. Proactively identify, develop, prioritize and execute effective products, packaging and merchandising innovation to drive consumer-centric growth opportunities.Manage event promotions staff.Assist in implementation of the Creative processInteracts effectively with other departments to support Marketing objectivesDrive Digital & Social media campaigns to improve customer acquisition, engagement rate, and brand loyalty.

Advertising & Promotions Executive➢ Ten (10) years working experience in advertising with marketing & product branding and in charge of keeping relations and development with current customer while growing new business options with supplies.• Marketing:➢ Assist In planning and implementing marketing plans, programs and activities according to stipulated timeline to meet marketing objectives.➢ Developed positioning strategies and advertising for the corporate as well as individual products.➢ Keep track with all the nationwide branches for promotional items.➢ Researches, writes, develop postings for social networks. (Facebook).➢ Deals directly with customers either by telephone, electronically or face to face.• Promotion & Events:➢ Conceptualized, developed plans and supervised all related issues with regards to brand events and promotion and developed short and long term advertising plans, media relations.➢ Conceptualized, planned and implemented advertising and promotional activities for all branches and head office.➢ Coordinated, planned and organized events, road shows, exhibitions and product launch.➢ Coordinated and follow up on all branding activities with outside sponsors or joint – promotion partners.• Designs:➢ Developed creative ideas for advertisements in our branding campaign and designed creative promotional materials which include brochures, catalogues, signboard and posters.➢ Provided Concepts, Layouts and Templates for packaging - Related artworks➢ Cabaran 1001 Rasa / Akademi 1001 Rasa 2008 / 2009 – Studio Design and Resipi 1001 Rasa 2011 - Related artworks• TV Productions and Radio➢ Astro, Media Prima, RTM, ➢ THR Raaga, MyFM, Minnal FM

• Promoted as Advertising & Promotion Assistant• Handling the promotion development for all our 13 Branches at Peninsular Malaysia and 1 at Singapore Branch. The job function mainly on branding development and promotion activities.• During this year I have handled the Cooking show on AstroVanavil in 2008 (Neegalum Samaikalam – Baba’s & U), and 2009 (Samayaluku Oru Saval - Baba’s & U). I was as a floor manager during the production and join worked with “Astro” production team.• For skill development my organization has sent me for Professional Development Course – Major in Creative Side (Online Media) - 2009

• Assist my Head of department on of TV show in NTV7 in the year 2005 (Cabaran 1001 Rasa Baba’s) as well as developing designs and monitoring channel programme.• I have achieved in one and half years development a new packaging layout designed livery design for company.

• Handle all design work from creative brief, conceptualization to production.• Work on creative graphic executions to support pitches and proposals, eg. Storyboards, concept boards, mockups

• Handling all customers' complaints & enquiries on products & services• To monitor, investigate & research into customer cases to resolve ongoing problems• Ensured compliance with regulations, controls and procedures of the organization.• Ensured professionalism will contribute to increased customer loyalty and overall satisfaction