Ganesh Kumar Email & Phone Number

India

>>Campaign Development & Execution: Expertise in designing, developing, andexecuting marketing campaigns, including automation and A/B testing.>>Teaser and Pre-Order Campaigns: Developed and executed teaser and pre-orderlaunch campaigns for Samsung’s flagship products, effectively driving awareness andexcitement ahead of product releases.>>Campaign Performance Monitoring: Monitored real-time campaign performance,optimized strategies based on data-driven insights, and provided detailed postcampaignanalysis to stakeholders.>>Quality Control & Technical Troubleshooting: Established quality workflows, solvedtechnical issues, and supported ongoing platform improvements.>>Training & Client Support: Delivered training to clients, provided optimizedcampaign solutions, and ensured data security and compliance (PII masking, InputForm, Personalization blocks..).

Mumbai, Maharashtra, India

>>Cross-Channel Campaign Orchestration : Implemented and managed cross-channelcampaigns, ensuring smooth coordination across email, SMS and other digitalchannels for BFSI and Automobile.>>Monitoring & Quality Control: Conducted IP ramp-up, monitored domainreputation, and ensured quality in workflows and deliveries.>>Data Management: Built import workflows for data marts, managed data schemas,and optimized campaign processes to boost efficiency. Created and managed customdata schemas to enhance segmentation and reporting capabilities.>>SMS and Push Notification Channel Creation: Experienced in setting up andintegrating external channels for SMS and push notifications, ensuring seamlessdata flow and message delivery across various platforms.>>Cross-Functional Collaboration: Partnered with marketing, product, and sales teamsto ensure alignment and coordination, resulting in smooth and successful campaignexecution.>>Adobe Campaign Specialist: Developed customized, automated campaigns andcomprehensive reports in Adobe Campaign Classic, with added security features likepayment link encryption and dynamic content personalization.

Indore, Mumbai India

>>Campaign Development with Different Platforms: Developed email, SMScampaigns using Adobe Campaign Classic, Adobe Campaign Standard, OracleEloqua, Net core for clients in the Automobile, banking, and BFSI sectors.>>IP Reputation & Automation: Built IP/domain reputation through IP warmup andmanaged automated campaigns, including secure payment link encryption.>>Triggered Campaigns & HTML: Updated HTML templates for monthly triggeredcampaigns and led daily campaign tracking and status calls.>>IT Support: Provided internal IT support within the organization, enhancing overalltechnical operations.