Ganesh Kumar Email & Phone Number

Petaling Jaya, My

Petaling Jaya, Selangor, Malaysia

• Sales Performance and Market Analysis: Monitor KPIs and sales performance, analyse market trends, and implement corrective actions to enhance results and drive optimization.• Route-to-Market Strategy and Collaboration: Lead the development and implementation of a comprehensive route-to-market strategy, collaborating with cross-functional teams to gather insights and optimize execution.• P&L Management: Oversee distributor operations as a business unit, including full P&L responsibility for the ambient category business.• Revenue Growth: Proactively identify and capitalize on new customer opportunities, driving significant revenue growth.• Business Planning: Develop and execute comprehensive business plans to meet consumer and trade needs, aligning with company strategies to achieve annual sales KPIs.• Strategy Communication: Communicate company strategies and guidelines to distributors, ensuring effective implementation of promotional activities by field sales personnel.• Budget Management: Manage promotional and trade funds within budget constraints to achieve sales and marketing objectives.• Merchandising Excellence: Ensure superior in-store execution through effective merchandising and promotional activities.• Stakeholder Relationship Management: Develop and maintain strong relationships with key stakeholders, including distributors, retailers, and internal teams.• Distribution Expansion: Identify and evaluate potential distribution channels and partners to enhance market reach and penetration.• Reporting: Provide regular updates and reports to senior management on route-to-market initiatives and performance metrics.

Malaysia

• Achieve Sales and Profit Targets: Drive sales growth and meet profit objectives for Petrol Mart and Chain Convenience Store channels.• Monitor and Drive Performance: Track sales achievements against targets and initiate programs and activities to ensure sales goals and market share are met.• Sales Forecast and Inventory Management: Ensure high accuracy in monthly sales forecasts and maintain adequate stock levels with healthy shelf life.• Negotiation and Profitability: Negotiate promotional costs and margins with purchasers to achieve account profitability.• Trade Fund Management: Manage and optimize trade funds, achieving planned trade spend KPIs.• Distribution and Sales Opportunities: Identify and pursue opportunities for expanding distribution and increasing sales through targeted promotional activities.• Contract Management: Oversee and fulfil existing contractual agreements (TTA) with accounts.• Market and Competitor Insights: Conduct trade visits to gather market insights, monitor competitor activities, and obtain sales team feedback for execution improvement.• Collaborate on Marketing Activities: Work with Trade & Brand Marketing teams on both Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities.• Customer Relationship Management: Maintain and enhance customer relationships and service levels.• Drive Sales through Insights: Utilize category, consumer, and channel insights to drive sales opportunities.

Malaysia

• Manage and grow the eB2B platform: Increase new user acquisition and platform usage among the offline general trade customer base.• Support digitization and automation: Enhance adoption within General Trade Retailers.• Collaborate with IT and business teams: Oversee channel development and integration.• Develop and execute user acquisition strategies: Communicate with internal and external stakeholders.• Train and coach, the sales team: Guide them on platform use and app-related issues with retailers.• Enhance UI & UX: Work with the Product Tech team to improve customer experience and interface.• Plan and execute monthly promotions: Strategize offers and campaigns with the Trade Marketing Team.• Manage discount coupon campaigns: Target inactive users (90+ days), autonomous users, and strategic events (ie:11/11 etc).• Create in-app communication: Design banners, pop-ups, push notifications, and slide-up messages.• Analyse platform metrics: Monitor budget usage, promotion effectiveness, and active customer engagement.• Maintain and support the platform: Ensure seamless operation for internal sales teams and retailers.

Malaysia

• Picos Target Support: Enhance SOVI and drive volume for General Trade and Wholesaler outlets.• Sales Team Assistance: Facilitate Picos activation, shelf organization, and POSM execution.• Cooler & Rack Management: Support cooler placement, product freshness, FIFO/FEFO compliance, and planogram adherence.• Weekly Reporting: Compile reports on the top 100 outlets’ activation and execution with photos.• COKE RED Street Project: Aid in achieving world-class activation for the sales team.• POSM Distribution & Management: Oversee POSM and premium distribution and manage inventory.• Activity Tracking: Monitor in-store POSM activation and various marketing activities.• In-Store Support: Assist with sampling and other ad-hoc activities for General and Modern Trade teams.• Event & Sponsorship Assistance: Support sponsorship requests and company events.

Malaysia

• Support General Trade Team: Assist with merchandising objectives, Picos activation, POSM placement, and other marketing activities.• Assist COKE RED Street Project: Help achieve world-class activation in trade.• Manage POSM and Premium Distribution: Oversee inventory management and distribution.• Collaborate with Vendors and Suppliers: Develop relevant POSMs and trade activation materials.• Track and Monitor In-Store Activities: Oversee POSM activation, trade, festive, and other marketing activities.• Prepare Market Intelligence Reports: Track and report on competitor pricing and promotions.• Support In-Store Sampling: Assist with ad-hoc activities for General and Modern Trade teams.• Assist with Sponsorship Requests: Support company events and sponsorships.• Lead Census Project: Recruit and manage a team for outlet acquisition, order taking, and cooler placement based on uncovered universe data.

Malaysia

• Engage Customers & Build Relationships: Develop and manage new accounts in the general trade sector.• Order Generation: Achieve volume and category targets through effective order management.• Coordinate with Route Salesmen: Ensure the availability of appropriate SKUs and product ranges.• Activation Standards: Implement activations according to Right Execution Daily (RED) guidelines.• Cooler Placement: Position coolers in optimal locations to maximize visibility.• Merchandise Coolers: Follow FEFO (First Expired, First Out) and FIFO (First In, First Out) standards for brand order.• Product Display: Arrange products on home shelves, Gondola end and company equipment according to standards.• Break Through Clutter: Design displays to stand out and attract attention.• Execute Promotions: Implement national and outlet-level promotions and initiatives effectively.• Marketing Elements: Utilize activation and marketing elements efficiently.• Payment Collection: Ensure timely collection of payments as per agreed terms.

Selangor, Malaysia

• Customer Service: Provide essential product information, demonstrate features, and address inquiries or problems.• Sales Achievement: Ensure sales targets are met and employ upselling and cross-selling techniques to maximize profits.• Product Knowledge: Maintain up-to-date knowledge of store products and services.• Pricing Accuracy: Oversee product tagging to ensure correct pricing.• After-Sales Support: Offer after-sales services and manage warranty agreements.• Inventory Management: Evaluate stock levels, manage replenishment, and receive and store new shipments properly.• Returns and Exchanges: Handle product returns, refunds, and exchanges.• Transaction Processing: Process cash and card payments and complete sales transactions using POS systems.