Ganesh Selvaraj Email and Phone Number

Building the high-performing mobile apps and eCommerce product engineering org that delivers scalable, extendable, resilient platform solutions to drive impactful difference to:1. Michaels.com customers & business (US & Canada)2. Makerplace B2B makers and sellers3. Marketplace platform

• Chief Architect & Executive Advisory - Web and Mobile App, Global Rental Marketplace (Consulting)• Led the $10 billion truck rental marketplace technology transformation at ryder that allows b2b customers to seamlessly reserve online leveraging both 350k+ ryder own trucks, plus small owners inventory based on geo-location in the US and Canada. • Collaborating and overseeing 30+ skilled software development and architect team• Built composable architecture in phased approach based on existing COOP and legacy fleet management systems and business processes• Influenced critical tech-stack decisions for the modern truck rental marketplace that allows the platform to scale iteratively• Steering the development of innovative products that are scalable, extendable, and reliable architecture with API first and cloud-native services• Driving cross-functional collaboration and project delivery in a product engineering team POD structure that allows the team to divide and concur with one sports-team spirit to build, test and release independently to achieve the roadmap

• Reporting to the CTO• Led the highly performing team that delivered high impactful Search Relevancy & Personalization, Cart & Checkout platform engineering and delight full experience for eCommerce customers and b2b business owners.• Responsible for eCommerce engineering, architecture, product strategy, SEO, CMS pre-purchase customer journey, search, personalization, recommendation, commerce Platform, product visualizer, visual commerce, entity recognition, and semantic search. • Led a cross-geographical team of more than 60+ skilled software engineers for web and mobile apps. Expertly coordinates over 100m user visits per year including catalog, home, search, browse, personalization, category, PLP, PDP, Cart and Checkout Pages.• Manages the VIN Lookup/License Plate Lookup strategic initiative using visual search and OCR to solve complex auto-industry problems related to ‘Guaranteed Fit’ based on ‘Year/Make/Modal’ for DIY and DIFM customers thereby resolving 70% of search relevancy challenges with the annual revenue forecast of $12m.• Improved Product Catalog indexing frequency from 2 to 7 days a week with best-in-class scalable, reliable, API driven, Microservice based, Cloud-native development and automated pipelines with the forecasted annual revenue of $200m.• Built, trained, and launched a customer-centric team in Bangalore to grow and scale the tech talent and improve the engineering delivery quality speed to market.• Developed and implemented Mobile App Wrapper using Google Flutter for App Store (IOS and Android).• Led and empowered the Search & Browse, PDP Optimization front-end team and delivered impactful features with the results of +20% AOV and +2% CVR.• Led the search relevancy & personalization with entity recognition NLU modal in-house to solve Null-Results, Auto-Suggest, and optimized filter refinement capabilities significantly improving Search CVR.• Leads the CMS SaaS solutions for dynamic content, DAM, and personalized recommendations

Engineering leader for a search commerce platform, personalization, conversational AI, product visualizer, visual commerce platform, and search experience. Led a cross-geographical team of more than 70 engineers, data scientists, and product managers to maximize productivity and efficiency. Introduced the OKR concept to guide the product roadmap.• Built a start-up domain to solve complex and new ways of shopping via Conversation AI, Product Visualizer, Computer Vision, and Meta PoC worth $500M.• Managed the company’s budget using an in-house strategy and growing customer-centric captive center capabilities by 30%.• Led the Search & Browse front-end team to improve site speed and performance contributing to 60% of Lowes.com revenue.• Built best-in-class, scalable, multi-tenant/multi-modal “Conversational AI/ChatBot” platform end-to-end using ChatServer, Front end client, Orchestrator, NLU/NLG, and Dialogue Manager expertise in-house.• Re-designed UX, UI, and Tile Real-Estate on Search made a huge revenue impact• Designed a highly scalable dual search engine to enable multi-tenant architecture.• Owned Lowes.com Peak readiness across Discover Platforms, traffic modeling, and performance testing with blue/green and flip to Google Search in 3 minutes.• Implemented one of the largest open-source Elastic Search on a cloud (6000 tps at peak).• Enabled 80% automation and introduced TDD to all scrum teams. • Implemented “Voice Search” on native apps with robust features end-to-end resulting in +30% AOV and +4% CVR. • Applied proficiency with AI, ML, and realistic side-by-side 3D visualization to build a first-in-industry, home-improvement product visualization, and configuration experience for “Flooring & Paint”, increasing customer experience and achieving annual revenue forecast • Implemented “Visual Commerce Platform” to support visual search, OCR, and Barcode Scanning using ML models for native app users.

Responsible for search, browse, navigations, digital marketing, back-end integrations to drive conversion and personalized shopping experience for Belk.com and Limited.com customers.

A global leader in branded lifestyle apparel, footwear, and accessories employing 62,000 associates worldwide and generating $12.4 billion in revenue.Strategic Technology Advisor / Application Owner - Direct-to-Consumer ProgramDirected the IT Omni-channel and digital customer experience strategy, solutions delivery, and implementation for iconic brands in North America through IBM Sterling Commerce-on-Cloud and WCS. Managed multi-million budget with a high-performing team.

A global $7.9 billion revenue provider of design, marketing, and distribution of premium lifestyle products.Delivery Manager - Omni-Channel TransformationManaged multi-million budgeted transformation program with a 30+ member team using Manhattan OMS, SAP Hybris, and AWS Cloud.

A global $3.2 billion marketer of children’s apparel, baby, sleepwear, play clothes and related accessories.IT Manager – Solutions Delivery and Business Analysis, primarily responsible for the implementation of Global Order Management System and E-commerce Solution for International Expansion. Ensure IT system capabilities are aligned to meet the Business Priorities, and the Solutions are Scalable for future Optimization, Drives Cost Benefits, and Speed to Market:

A provider of professional services with annual revenues of $13.5 billion.Management ConsultantLed several retail client engagements in the UK and US including Lowe’s, Family Dollar, Belk Apparel and Sainsbury’s Grocers UK

A global leader in pharmacy/beauty retail, wholesale, and distributor with revenues of $117 billion. Group Operations ManagerOversaw a group of stores, store operations, customer services, sales, targets, shrink and teams.➢ $18 million saved by implementing a shrink operations program leading to an award for the best store of the year for operations, merchandising standards, and an effective sales plan.