Advocate by Profession - Entrepreneur at Heart - Passionate about Skincare“Marketing is the Art of Capitalism” and digital is the next big thing in marketing. The world, in general, is becoming more and more digital every day. On the backdrop of Digital India, digital penetration in India is reaching new heights. The new wave of consumers is targeted effectively at digital platforms only as they are experiencing the world primarily via a digital screen only. 5-10 years ago new businesses were digital first but today, new businesses are digital only. Traditional businesses are also increasing their digital presence, as the consumers are shifting to digital platforms. What was optional yesterday is essential today - and may become obsolete tomorrow.With the fast changing world around you, nothing is permanent (except of course, the change itself). With the Technology severely disrupting businesses, you cannot afford to ignore the new trends, processes and the technology in itself.Hi, I’m Ganesh, and I’m a D2C founder. I have been working as an advocate and worked for a leading law firm representing the cases in Supreme Court of India. Having sales/marketing in my bloodstream and realising that market is full of beauty products that are full of chemicals, ventured into a D2C brand that takes care of your skin by using organic products. Seriously working on ways reducing plastic waste in daily life.